influence search optimization

According to the annual Global Digital Overview Report from We Are Social and Hootsuite, 81% of internet users search online for a product or service to buy and 74% have purchased online. Without question, digital engagement and commerce is the new normal and is as relevant for B2B companies as it has been for B2C.

During the pandemic, search engines have become even more important as B2B brands and buyers alike digital transform to virtual engagement for information discovery, consumption and interaction. As a result, many companies have invested more in search engine optimization in order to capture the fast-growing opportunities to be the best answer for customers at the moment of need – when actively searching for solutions.

Best practices for SEO abound on the web including this list from SEMrush:

  1. Find Your Competitors’ Best Performing Pages
  2. Inform Your Content Strategy Using A Keyword Gap Analysis
  3. Use Digital
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Are you concerned about your site’s security and safety?

I hope your answer is yes because online presence is more fragile than many people may think.

Websites struggle with malicious attacks, unethical competitive tactics and sudden loss of traffic on a daily basis, and those threats are diverse and plentiful.

Setting up a solid monitoring routine will give you peace of mind and make your marketing strategy better informed and more predictable.

Here are five monitoring routines to set up:

1. Get Alerted When Your Site is Down

Every site however big or small will be down at some point, and there’s no way around it. Even Google and Twitter go broken at times!

What matters is how fast a brand is there to fix things and update their customers.

This is why monitoring your site and getting instantly notified when it is down is so important.

Pingdom is one … Read more

Running a business is fraught with risks of all types, from lawsuits to financial collapse. If there is too much risk in your business model, you’ll struggle to stay afloat and you could find you have no option except to close your doors. Often overlooked as businesses put strategies in place to manage risk are the risk emanating from your marketing efforts, such as poor customer service, bad reviews, and product failure. Today, we’ll discuss managing your marketing to avoid some of the risks you face related to customers and other aspects of marketing your business.

Image courtesy of Ten Pound Hammer

Managing your marketing to reduce the risk of failure

Check out the nifty graphic above showing how a brand should calculate ROI (return on investment). A key element of all your business strategies, supporting the ROI of your marketing efforts is crucial for your growth and success. Make … Read more

With ten million users, it’s time to start thinking about if you should integrate Clubhouse into your marketing strategy. In this episode, co-founder of Super Connector Media Jen Gottlieb explains how to use Clubhouse the right way so you can drive action and grow an audience filled with your customer avatar. Listen to learn how to get started on the app, her best practices for creating and moderating rooms, and how to create a top-notch profile.

Listen To Learn:

  • How to think about Clubhouse when you’re first starting out on the app
  • How to strategize moderating a room and the template to use to keep it interesting
  • The best way to put your guests at ease by showing that you’ve done the hard work for them

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How They Work, Examples and Benefits

In a world that’s increasingly reliant on automation, it’s no surprise that many businesses are turning to chatbots for help with running their companies.

Among consumers, however, chatbots have historically had a poor reputation. They’re remembered for their infancy, when they weren’t very good at conversing in a natural and organic way.

However, things have changed since MSN’s SmarterChild, and now, many of the best marketing ideas include the use of chatbots.

Customers are far less wary of interacting with a chatbot in 2021. A 2018 survey by Drift found 37% of consumers expected to use a chatbot to get quick answers to emergency queries, while 35% expected to use one to resolve a complaint or provide a detailed explanation about something.

2018 State of Chatbots Report - Drift

From this, we can infer that customers may even be disappointed if chatbots aren’t used in these situations. Without them it’s likely … Read more