The world of OTT is so close to us and yet so far away. On the one hand, we are VERY familiar with Netflix and YouTube, and we either have or know someone with a smart TV or a Roku. But on the other hand, we (or at least most of us) have no idea what OTT even means. But don’t worry, that’s why I’ve written this guide.

You during this post.

In it I’m going to break OTT media and advertising down into plain English so you can understand:

  • Exactly what OTT means and how OTT media is delivered.
  • How OTT advertising works, including pricing models and performance metrics.
  • The benefits of OTT advertising (even for local businesses) and its challenges.
  • Tips for creating engaging and effective OTT video ads.

With some laughs along the way.

Shall we?

What is OTT?

OTT stands for over the top. And here’s … Read more

LinkedIn advertising has been steadily gaining notoriety over the past few years, thanks to its super specific demographic targeting and professionals-based network. 

But there are definitely a few fears that may be preventing you from delving into LinkedIn advertising: it is expensive; it is uncharted territory (in comparison to Facebook or Google); it is not a sales-based platform; etc. These concerns are 100% valid. 

If you are reading this article, you are likely a LinkedIn skeptic. And that’s okay! This article will walk you through the proof that LinkedIn ads ARE worth the effort, then suggest a few resources for your next steps. 

A Quick Disclaimer: 

Like we said above, there are some real drawbacks to LinkedIn advertising. Really quick, let’s address those concerns (because it’s completely possible that you’re right: LinkedIn ads might not work for you). 

Reasons to say “No thanks” to LinkedIn Ads:

#1 | You can’t

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The business world has changed in several ways in recent years. Marketing is one of the aspects that has changed a lot. Going from traditional off-line to online marketing, it has become digitized like most things in the world.

You can now interact with businesses one-on-one through chatbots. Needless to say, bots are becoming more popular every day. Many companies are using them for different functions. Some have more than one chatbot handling their customers.

In addition to sales and customer service, marketers have started to adopt chatbots for many reasons. The main one is because customers demand so. Customers want channels that are accessible, simple, and fast. Chatbots have all these characteristics. That makes them a top priority for marketers today.

Chatbots can bring many benefits to a business. They transform user experiences, thanks to their capabilities. For instance, they provide real-time answers to customer queries.

They also provide … Read more

Rebranding can be costly, but not as costly as straying from your values.

Ruben Aguirre’s family immigrated to the U.S. from Mexico when he was six. Growing up, he had a front row seat to their entrepreneurial genius as they started over in a new place, building one business after another. He started his own business in 2014 and recently went through a complete rebrand.

In today’s episode of the DigitalMarketer Podcast, Ruben sits down with host Jenna Snavely to talk about his journey, including the profound impact DigitalMarketer has had on his company, 8 Signal Marketing Agency. Listen in and hear his inspiring story.

IN THIS EPISODE YOU’LL LEARN:

  • Tips for knowing when/how to rebrand
  • The hidden benefits of impostor syndrome
  • How to turn away clients that aren’t a good fit for your company
  • How to cut through the noise in the marketplace

Listen Now

OUR PARTNERS:

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Instead of waiting on a seemingly endless hold for customer service, many customers are currently opting to use online customer service chats. Live chats and other conversational touchpoints are also being used in marketing efforts. This conversational marketing option often leaves customers feeling heard, as 85% of customers report high satisfaction ratings for live chats. But what is conversational marketing, exactly?

Read on to learn more about how you can use this emerging trend to benefit your company and more, including:

  • What is conversational marketing?
  • Key benefits of conversational marketing
  • Conversational marketing strategies
  • Start improving your bottom line

What is conversational marketing?

Conversational marketing refers to any method your company uses to engage in a dialogue with customers. Along with live chats, which are often used in lead prospecting and customer service interactions, conversational marketing can include SMS marketing messages and chats and live customer service through social media.

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