Today, we’ll discuss how to market your business to achieve long-term success and growth, since this is the ultimate goal of any business. I’d like to focus on media companies today since they face unique challenges and their business model requires consideration of additional marketing tactics other businesses don’t use. Without further ado, let’s dive right into our topic.

Image courtesy of Kitsap Score

How to market your business: media companies

As you can see from the graphic above, marketing your business involves consideration of multiple marketing strategies and building a marketing plan combining the right strategies is one of the biggest keys to success regardless of your business model or market niche. Learning how to market your business using these strategies and building the detailed action plans required for successful implementation spell the difference between success and failure in the long run. If you’ve never written an action plan, … Read more

Hiring a blog writer is a great step for your business. When it comes to asking the question, how much does it cost to hire a blog writer, there are several factors to take into account. Blog writers can charge you anywhere between $25 to $250 per blog post. It all depends on their experience, quality, and word count. So when searching for a great blog writer, these are the big questions to ask.

How Much Does It Cost to Hire A Blog Writer with Experience?

Again, this comes down to how much experience the blog writer has. Take my company, for example. I have a range of writers working for me. All of them have skills in different areas, and so they all get paid different amounts based on their skills and abilities. We have blog writers with ten years’ experience and ones with two years’ experience.

Our blog … Read more

More than 60% of marketers use 20+ marketing tools on a regular basis according to Airtable. For email marketing alone, more than half of small businesses use two or more tools according to Litmus. And the number of sales and marketing tools each company uses is forecasted to continue to increase rapidly as the number of available tools and the amount of customer data grows.

At the same time, according to Mulesoft, only 28% of tools a company uses are integrated with other tools. More tools, more data, but limited integration—can you spot the issue here?

Before we get to possible solutions, let’s take a step back and look at the biggest martech dilemma that sales and marketing leaders have been grappling with over the last several years.

Should you use best-of-breed tools or an all-in-one marketing suite?

The major shift: a preference for integrated suites

Up … Read more

If you’re not using Google Smart Shopping yet, this week’s guest is about to inspire you to open an account today. In this episode, Kasim Aslam gives us a deep dive into Smart Shopping on Google and why he believes it’s the best algorithm on the market right now. Listen to learn how to add Smart Shopping to your marketing strategy with Kasim’s advice for business owners and agencies.

Listen To Learn:

  • An overview of Smart Shopping and why businesses should be using it
  • Why Google’s playbook for Smart Shopping is flawed (and how you should actually use Smart Shopping)
  • How much you can expect to spend when you first start out with Smart Shopping

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The majority of people in the United States feel underrepresented in media and marketing campaigns, and there is more interest in what brands are doing to address this issue given the social changes that are sweeping the nation. Because of this, diversity marketing is becoming a cornerstone through recognizing and actively including the many different groups of people that come into contact with ad campaigns.

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Although the words ‘inclusion’ and ‘diversity’ create the image of an umbrella covering a wide audience, efforts to diversify marketing strategies must be fine-tuned to target very specific audiences and meet them in the places where they will come into contact with your brand. There are many ways to help your brand begin to effectively embrace the diversity that has gone unnoticed and underappreciated. In this post, we’ll cover three of them:

  1. Diversify your team
  2. Perform market research
  3. Let your customers’ voices be
Read more