We have all heard of the 5 W’s for journalism: who, what, when, where and why. They are the elements of information gathering needed to get the full story. But the 5 W’s do not just apply to journalism; they can also apply to your business strategy in marketing.

Whether it is a customer service representative trying to resolve a complaint, or your marketing team attempting to come up with a new business strategy, the 5 W’s are essential to relaying concise information to your audience. In developing a sound business strategy for your content marketing efforts, here are a few tips to follow.

Who?

Do you know who your target audience is?

Within your marketing efforts there are two “who’s” you need to figure out; who is the audience you are trying to reach and who will be in charge of handling the content marketing efforts to obtain that … Read more

While we like to think we make decisions based on rationale and logic, the truth is that they are largely, if not entirely, emotion-based. We are wired to respond to external stimuli with emotions first (the limbic system, in the center of the brain), followed only then by logic (the outer neocortex). So indeed, our brains operate from the inside out.

Please tell me you’ve seen this movie.

In fact, studies have found that people with damage to their limbic system are incapable of making decisions. So what does this have to do with marketing? Well, consumers are faced with countless decisions every day. So by triggering particular emotions with your marketing copy (so long as they have a limbic system), you have the ability to influence their behavior.

Not long ago, we presented you with 120 words and phrases to use for emotional marketing. It was a huge … Read more

A while ago, I decided to try my hand at day trading. I’m here to tell you, it was a really bad idea. I didn’t do so well and one of the reasons is because I didn’t do my research. As a matter of fact, I didn’t know what research to do or how to do it. I was relying on emails that were coming in with stock tips.

I didn’t know anything about stock trading and I really learned how little I knew when I started listening to some books on Blinkist about how to become a day trader and how to buy stocks. One of the things that they teach you is there are specific indicators that you need to be aware of and research before you purchase a stock. And even when you do that, there’s no guarantee because nobody can predict the future, but you’re going … Read more

Today, we’ll discuss how to market your business to achieve long-term success and growth, since this is the ultimate goal of any business. I’d like to focus on media companies today since they face unique challenges and their business model requires consideration of additional marketing tactics other businesses don’t use. Without further ado, let’s dive right into our topic.

Image courtesy of Kitsap Score

How to market your business: media companies

As you can see from the graphic above, marketing your business involves consideration of multiple marketing strategies and building a marketing plan combining the right strategies is one of the biggest keys to success regardless of your business model or market niche. Learning how to market your business using these strategies and building the detailed action plans required for successful implementation spell the difference between success and failure in the long run. If you’ve never written an action plan, … Read more

Hiring a blog writer is a great step for your business. When it comes to asking the question, how much does it cost to hire a blog writer, there are several factors to take into account. Blog writers can charge you anywhere between $25 to $250 per blog post. It all depends on their experience, quality, and word count. So when searching for a great blog writer, these are the big questions to ask.

How Much Does It Cost to Hire A Blog Writer with Experience?

Again, this comes down to how much experience the blog writer has. Take my company, for example. I have a range of writers working for me. All of them have skills in different areas, and so they all get paid different amounts based on their skills and abilities. We have blog writers with ten years’ experience and ones with two years’ experience.

Our blog … Read more