We have all heard of the 5 W’s for journalism: who, what, when, where and why. They are the elements of information gathering needed to get the full story. But the 5 W’s do not just apply to journalism; they can also apply to your business strategy in marketing.
Whether it is a customer service representative trying to resolve a complaint, or your marketing team attempting to come up with a new business strategy, the 5 W’s are essential to relaying concise information to your audience. In developing a sound business strategy for your content marketing efforts, here are a few tips to follow.
Within your marketing efforts there are two “who’s” you need to figure out; who is the audience you are trying to reach and who will be in charge of handling the content marketing efforts to obtain that … Read more