What are virtual influencers, why are they so popular, and what do they mean for your business? 

Today’s episode is short, sweet, and snackable—and hosted by Mandy McEwen, a.k.a. the LinkedIn Girl, Founder & CEO of Mod Girl Marketing and Luminetics. Mandy is here to tell us about the fascinating world of virtual influencers—computer-generated fictional characters used in social media marketing as a substitute for humans. Some of these robots are so realistic that people believe they’re human, and big brands are eating them up. 

Listen in as Mandy gives us a peek inside this wild new world and what it means for our future as digital marketers.

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IN THIS EPISODE YOU’LL LEARN:

  • Which major companies have already hired virtual influencers to sell their products
  • The science behind our fascination with these robots
  • The advantages to using virtual influencers rather than human influencers
  • What trend forecasters are
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Influencer marketing has been on the rise in the online marketing world and continues to gain traction. Yet there are people who still don’t fully understand what it means and how it could benefit your business. Let’s start with the basics.

What Are Influencers?

An influencer is someone who has expert knowledge on niche subjects and a strong social media influence. They usually have a large following and actively engage with their audience. This allows them to inspire others on purchasing decisions and help with brand awareness. Since influencers build a reputation for their expertise on certain topics, they can make a fantastic addition to your social media strategy.

According to Backlinko,“4.48 billion people currently use social media worldwide, up more than double from 2.07 billion in 2015.” This number is expected to grow, so it’s important your business puts in the extra effort to make sure your social … Read more

When it comes to the digital marketing ecosystem, recent developments have leveled the playing field, and the rules have changed.

In today’s episode, host Mark de Grasse sits down with the brilliant Kasim Aslam, founder of Solutions 8, one of the top Google ad agencies on the planet, and co-host of the Perpetual Traffic podcast, a show for people who are running paid traffic campaigns. Kasim has been a part of the DigitalMarketer community for a long time, and he’s an absolute wizard and prophet when it comes to Google ads, whether it’s knowing what to do now or where the market is heading in the future. 

Listen in as Kasim explains why he believes we’re living in a content-first world and how to take advantage of “the biggest opportunity of any industry ever.”

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IN THIS EPISODE YOU’LL LEARN:

  • Why creating an “evergreen how-to” is impossible and
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In this blog, I’ll talk about a common mistake that entrepreneurs make when they’re unfamiliar with marketing. They don’t know what type of outcomes they can expect for the money they’re spending. And this hampers their ability to make informed decisions about whether they are getting enough marketing conversions.

Knowing the benchmark

It’s important to know what kind of results you can expect and when you can expect them, whether you’re a marketer or an entrepreneur. You’ll constantly be surprised by what you get if you don’t know that, and it won’t always be pleasant.

Consider this scenario – you’ve paid ₹1000 on a Facebook ad to collect leads for your free workshop, and you’ve received 30 leads. But only 2 people show up for the free workshop out of that. Now tell me if this was a successful marketing campaign?

You may be inclined to say no. Some of … Read more

If you want to be successful in today’s world, today’s guest says the name of the game is to make your competitors irrelevant.

In today’s episode, host Mark de Grasse sits down with guest Brian Pombo of the Off the Grid Biz podcast. Brian’s new book, 9 Ways to Amazon-Proof Your Business: How To Stand Out in Your Industry & Make Every Competitor Irrelevant, is based on things he learned over three years of podcasting. He shares his top 3 ways with Mark.

Listen in for tips on getting noticed by the market you’re trying to reach. 

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IN THIS EPISODE YOU’LL LEARN:

  • How to get 10x the effect out of anything you do
  • Tips for being everywhere your ideal client is
  • Ways to repurpose every piece of content you have
  • Which is more important: quality or quantity

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

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