Have you ever purchased something on an impulse simply because of an ‘only two remaining’ message? Or because that 60% off expires in just a few hours?
The majority of us have. And it’s not always because we needed or wanted the item. So, why?
People always want what they can’t have. It’s human nature. People fear missing out aka, FOMO, and that is precisely what motivates them to act. So, how can you employ this into a business strategy to help your company grow?
Easily actually. However, this strategy isn’t for every business but can be pretty successful when done correctly.
Follow me, and I’m going to take you through what scarcity marketing is, why it works, and how to apply it to your business.
What is Scarcity Marketing?
Scarcity marketing is a marketing technique based on the principle that people want what is difficult to obtain. It includes … Read more