You got into marketing for a reason. You’re a free-thinking creative who excels at understanding what people want, and you obsess over what your customers and prospects need from you. You love executing your crazy campaign idea involving a new TikTok dance or drone-delivered mailers. Or some version of that, right?
You’ve probably even watched sales do whatever magic they do at some point during your career and thought, there’s no way I have the personality for sales. Sure, it’s true, there can be a “type” of person that goes into marketing versus sales, but we hate to break it to you: You’re also that type, whether you realize (or like) it or not.
Sales reps, like you, obsess over delivering the best outcome to a prospect or customer. Sales, like you, benefit from your wild campaign ideas. That’s because at the end of the day, we’re all responsible for … Read more