Integrated Marketing Communication

Spotlight on Darktrace and 3 other FTSE stocks

ASNF 6 months ago

I’m expecting four UK stocks to feature prominently in the financial news over the coming week. All are connected with the same event scheduled for next Wednesday (1st of December).
 
The companies in question are FTSE 100 members Darktrace and Johnson Matthey, and FTSE 250 stocks Electrocomponents and Dechra Pharmaceuticals.
 
The event in question is the publication of the final quarterly FTSE UK Index Series review of 2021.

How it works

For those unfamiliar with these reviews, a FTSE 100 company can suffer the ignominy of being relegated from the UK’s top index.
 
This is determined by its ranking by market capitalisation (share price multiplied by number of shares in issue) at the review date. Typically, relegation is due to the company’s share price having fallen significantly since the last review.
 
Conversely, a high-flying FTSE 250 firm (or recently listed stock with a big enough market capitalisation) can … Read more

Morgan Stanley’s Tesla share price target is $1,200. Is it a buy?

ASNF 6 months ago

Tesla (NASDAQ: TSLA) is now the fifth biggest company in the US, but it draws a lot of conflicting views. At the very least, it has helped expand the electric vehicle (EV) market, which I think is a good thing. But is it a good investment? Morgan Stanley just reaffirmed Tesla’s share price target of $1,200. This would mean the EV maker would have a market value of $1.2trn compared to today’s $1.07trn.

Is either valuation justified? I’m going to take a look at the stock to see if it’s a buy for my portfolio.

Can Tesla’s share price rise?

At time of writing, Tesla’s share price is almost $1,186. This doesn’t leave much room to hit Morgan Stanley’s price target of $1,200. Have I missed the opportunity to invest in Tesla?

I think I might have. The share price is already up 68% this year alone. Over one year, … Read more

The 5 Skills You Need Based On Your Desired Marketing Position

ASNF 6 months ago

Every marketing position requires a different skill set. While some of these skills overlap with other marketing positions, understanding each skill specific to the type of marketing you’re interested in is foundational for becoming a successful marketer.

Social media marketers understand engagement entirely differently than email marketers. Social media marketing defines engagements as likes, comments, shares, impressions, and follows. But, email marketing looks at engagement through the metrics of open rates and click-through rates.

To figure out what skills you need for the marketing position you desire, you want to look at how that marketer spends their time and define success. 

But, before we go into the skills you need for each marketing position, we first have to talk about the 3 foundational skills every marketer needs (regardless of what type of marketing they specialize in). 

These 3 foundational marketing skills are:

Understanding the customer avatar: Marketers need to … Read more

How to avoid losing money through Black Friday scams

ASNF 6 months ago

With the world’s biggest shopping event approaching, many shoppers are starting to consider what to buy on Black Friday weekend. However, if your goal is to save money, it may be just important to think about what you shouldn’t be buying in the sales.

To help you to save your money and shop safely this weekend, here’s how to avoid Black Friday scams.

[top_pitch]

‘Tis the season for Black Friday scams

While there are plenty of excellent deals available on Black Friday, the event is also extremely popular with scammers. Last year, £15.4 million was lost to scammers over the Christmas period. According to Action Fraud, the majority of this cash was lost to deals that were simply too good to be true.

Both Black Friday and Cyber Monday are hectic events. Stock can sell out within seconds and the fear of missing out on great deals can lead … Read more

How to Build Your First 3 Marketing Service Offerings

ASNF 6 months ago

Agency owners know the struggle of packaging deliverables.

They know their expertise (like content marketing, paid ads, or SEO), but it is hard to wrap it into perfect packages that your prospects can’t say no to. If you offer too little, they won’t be interested. And if you offer too much, they might not be able to afford your services.

Your agency needs to make a profit, and that means you have to get an ROI on all your lead generating investments. That’s why building your first 3 marketing service offerings feels like a daunting task.

If you mess this up—your business doesn’t grow. 

Luckily, tens of thousands of agency owners have walked this path before you and figured out how to market your service offerings strategically. It all comes down to something you see all the time—tiered packages.

Tiered packages look something like this:

  1. Basic
  2. Premium
  3. Top-Tier

These tiered … Read more