Integrated Marketing Communication

Twitter has finally joined us as a social media platform of the future. While in July of 2021 Twitter did in fact launch their Shop Module, which featured a shopping section at the top of a brand’s profile, they’ve got something even bigger on the horizon.

On November 28, 2021 Twitter launched “Cyber Deals Sunday” stream, partnered with Walmart, further dipping its toe into direct shopping through the app.

The stream will be hosted by Jason Derulo, and will feature everything you want out of Black Friday. Twitter describes the livestream as a “30-minute variety show” that will feature “electronics, home goods, apparel, seasonal décor, surprise special guests, and much more.”

Amazon, Facebook, Pinterest, and YouTube have already launched their versions of “live shopping.” These events are mainly hosted by high ranking influencers, who showcase their favorite products for an hour, in hopes to gain commission from the sales. Influencers … Read more

Are you overwhelmed, overworked, and burned out, but your income still seems capped…because there’s only so much of your time you can trade for money?

Is your income feast or famine? Some months are great, but you just can’t seem to maintain it.

Are you struggling to balance the need to both serve the clients you have and find new ones? It’s even worse if you don’t know where the new clients come from.

Do you keep losing clients to competitors who are less qualified but better at selling? We hate cold calling, too, and with our Fractional CMO Playbook—you don’t have to.

You can build a thriving Fractional CMO practice that generates more clients who actually listen to your advice and pay you what you’re worth so you can get off the time for money hamster wheel. It’s just as great as it sounds, but let’s be clear.

Becoming … Read more

Everyone starts as a digital marketer in the same place.

They don’t know anything about marketing, other than it’s a thing that companies do to get people to buy products.

As new marketers, we don’t realize:

→ How much time, effort, and resources get put into offers, products, and services. 

→ The number of research hours that have led to proven copywriting formulas.

→ That a marketer’s day-to-day revolves around lots (and lots) of spreadsheets.

We come into this field curious—with our eyes on unicorn status. If we can become unicorn marketers, not only will we create financial security for ourselves and our family, but we’ll be able to take any product (or idea) and turn it into a well-known name in its niche.

Digital marketers all pass through 6 development stages, from the curious cat to the untouchable unicorn. 

Where are you in your digital marketing journey?

Stage 1: