Integrated Marketing Communication

What is Social Listening?

ASNF 3 weeks ago

Social listening is the new “authentic.” 

It’s hard to find marketing experts who haven’t said or written the word “social listening” as part of their 2021 strategy. Like authentic content was the marketing term of all terms a few years ago, social listening is now the marketing term of the year.

Social listening has risen to so much fame because it’s an absolute necessity in 2021 and beyond. Marketers have been using their social channels to survey their audience for years, asking them what content they want to see or what products they need. Social listening is taking that surveyship to the next level.

With social listening, brands can listen for more than content and product ideas. They can figure out what their customer avatar is thinking and talking about.

And that’s THE power tool of a marketer’s toolbox.

What is Social Listening?

Social listening happens when a brand listens … Read more

Gender credit gap: women pay £17k more to borrow over lifetime

ASNF 3 weeks ago

It’s well documented that on average, women generally earn less than men. But did you know that women also typically pay more total interest than men when borrowing? New research from credit management platform Credit Karma has revealed a gender credit gap with women paying thousands of pounds more to borrow over their lifetime. 

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What is the gender credit gap and how big is it?

According to Credit Karma, women could end up paying close to £17,000 more than men over their lifetime when they borrow money.

That is mainly because of lower credit scores, which means that women have to pay more in interest for a wide variety of financial products, including credit cards, mortgages, and unsecured loans.

Credit Karma found that women have lower credit scores on average than men (652 vs 705).

In addition, a larger percentage of women (19.5%) have a credit score … Read more

6 Ways to Actually Track Social Media ROI

ASNF 3 weeks ago

Despite how great the latest marketing tech stack gets, it always feels like there’s room for attribution improvement.

We’d know exactly how someone went from finding out about your brand to becoming a happy customer in a perfect world. But it’s not that easy. You know this by now, having realized that tracking social media ROI can be really difficult.

Can you confidently say that you know your social ROI?

If you said no, you’re with the majority of marketers trying to figure it out (including us!). Here’s what we’re doing to track social media ROI and *attempt* to get the right attribution.

#1: Clicks to Website by Source

Let’s start with the basics of website visitors. When someone clicks on your website, they’ve engaged with your brand. They’ve shown a clear interest in what you’re doing and we can now move them from the Awareness Stage of the Customer … Read more

UK State Pension: who is eligible? And who isn’t?

ASNF 3 weeks ago

The UK State Pension is a regular payment from the government to people who’ve reached a certain age.

It’s a vital source of retirement income for many, but not everyone can access it. So, who is eligible and who isn’t? Let’s find out.

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Am I eligible for the UK State Pension?

In order to be eligible for the State Pension, you have to meet certain criteria set by the government.

You must have reached the State Pension age and made a minimum number of National Insurance contributions (NICs) throughout your working lifetime.

There are several classes of National Insurance contributions:

  • Class 1 contributions – paid by employees
  • Class 2 contributions – paid by self-employed people earning profits of £6,515 or more a year
  • Class 3 contributions – voluntary contributions to fill or avoid gaps in your NICs record
  • Class 4 contributions – paid by self-employed people earning profits of
… Read more

Episode 148: Why an Affiliate Network Could Be Your Best-Ever Traffic Source with Amber Spears of East 5th Avenue

ASNF 3 weeks ago

When you tap into a network of partners and affiliates, you’ve ultimately found a new source of traffic. In this episode, Amber Spears, founder of East Fifth Avenue and Traffic Tribe shares her expertise with us to show us what is and isn’t considered affiliate marketing. With so many platform changes in the digital landscape, affiliate marketing is a great source of new potential buyers to tap into—and this episode will show you how to get started.

Listen To Learn:

  • What’s the structure behind a professional affiliate deal?
  • The incentives you can add to your affiliate deals to make it a ‘sweeter pot’
  • How to properly test an affiliate relationship to make sure you’ll get an ROI

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Use Autovation.io for Done-For-You (DFY) … Read more