Integrated Marketing Communication

Episode 187: DigitalMarketer Trends: Virtual Influencers with Mandy McEwen

ASNF 2 months ago

What are virtual influencers, why are they so popular, and what do they mean for your business? 

Today’s episode is short, sweet, and snackable—and hosted by Mandy McEwen, a.k.a. the LinkedIn Girl, Founder & CEO of Mod Girl Marketing and Luminetics. Mandy is here to tell us about the fascinating world of virtual influencers—computer-generated fictional characters used in social media marketing as a substitute for humans. Some of these robots are so realistic that people believe they’re human, and big brands are eating them up. 

Listen in as Mandy gives us a peek inside this wild new world and what it means for our future as digital marketers.

Listen Now

IN THIS EPISODE YOU’LL LEARN:

  • Which major companies have already hired virtual influencers to sell their products
  • The science behind our fascination with these robots
  • The advantages to using virtual influencers rather than human influencers
  • What trend forecasters are
… Read more

Should I buy IAG shares today?

ASNF 2 months ago

IAG (LSE: IAG) shares have been up and down in the past 30 days. The resurgence of pandemic concerns seems to be a key driver behind this. The announcement of the Omicron variant on 25 November sent the share price tumbling almost 15% by the time markets closed. This trend spanned the whole industry with competitors easyJet and TUI both seeing double-digit drops too.

While IAG shares have fallen almost 12% in a year and 20% in the past 30 days, they jumped 8% last Monday. This was largely due to the Omicron virus concerns abating. These up and down price moves made me wonder whether now might be a good time to add IAG shares to my portfolio.

IAG valuation

First, looking at valuations, IAG shares actually look quite cheap to me right now. The firm’s pre-pandemic share price was well over 400p. Currently sitting at 142p, it’s trading … Read more

Episode 188: The Future of Google Ads and Content Marketing with Kasim Aslam

ASNF 2 months ago

When it comes to the digital marketing ecosystem, recent developments have leveled the playing field, and the rules have changed.

In today’s episode, host Mark de Grasse sits down with the brilliant Kasim Aslam, founder of Solutions 8, one of the top Google ad agencies on the planet, and co-host of the Perpetual Traffic podcast, a show for people who are running paid traffic campaigns. Kasim has been a part of the DigitalMarketer community for a long time, and he’s an absolute wizard and prophet when it comes to Google ads, whether it’s knowing what to do now or where the market is heading in the future. 

Listen in as Kasim explains why he believes we’re living in a content-first world and how to take advantage of “the biggest opportunity of any industry ever.”

Listen Now

IN THIS EPISODE YOU’LL LEARN:

  • Why creating an “evergreen how-to” is impossible and
… Read more

2 penny stocks to buy for 2022

ASNF 2 months ago

I’m focusing on penny stocks today and the first one I’m looking at is ULS Technology (LSE: ULS). The share price is 72p as I write, but I think this could rise considerably from here.

The company provides software and services in the property, legal and financial industries. Its flagship offering is eConveyancer, which is an online comparison tool for residential conveyancing quotations. It also owns DigitalMove, another online platform that centralises and streamlines the conveyancing process.

It released its half-year report last week that showed revenue growing 48% to £10.2m. The gross margin also improved, reaching 40% and up from 38.8% in the same period one year ago. However, the business remains loss-making. The underlying loss before tax was £1.48m, which increased from £0.64m and does make this penny stock higher-risk.

The firm said this was due to continued investment in eConveyancer and DigitalMove. I think this is … Read more

These 10 FTSE 100 stocks offer delicious dividend yields!

ASNF 2 months ago

As a veteran value investor, I’m always looking out for cheap stocks and shares. In particular, I try to track down shares that pay generous dividends to shareholders. Dividends are regular cash payments paid to shareholders by companies, usually half-yearly or quarterly. For me, share dividends are the closest thing to free money I’ve ever had. And as American business tycoon John D Rockefeller once remarked: “Do you know the only thing that gives me pleasure? It’s to see my dividends coming in.” What’s more, reinvested dividends can account for roughly half of the long-term returns from UK shares. Here are 10 FTSE 100 shares that pay bumper cash dividends to patient shareholders.

10 huge FTSE 100 dividends

On Friday, the FTSE 100 closed at 7,122.32 points. At this level, the index has a forecast dividend yield of 4.1% for 2021. However, at least 12 FTSE 100 stocks don’t … Read more