Integrated Marketing Communication

The Deliveroo share price is crashing! Should I buy the stock now?

Balmon Hyper 8 months ago

The Deliveroo (LSE: ROO) share price has been having a rough time of late. It’s down almost 30% over three months, and has fallen 20% at the start of December alone.

The company listed on the London Stock Exchange via an initial public offering (IPO) back in March. However, the first trading day was one to forget as the shares plunged over 26%. It’s safe to say the share price has been rather volatile ever since.

Has the recent price fall created a buying opportunity for me? Let’s take a look at the potential investment.

The bull case

The first thing I like about Deliveroo is its network of partner restaurants and users on its online food delivery platform. This is operated through its 150,000 riders who deliver the food. Network effects can be a very powerful economic moat for a business as it stops competitors from taking market share. … Read more

Episode 187: DigitalMarketer Trends: Virtual Influencers with Mandy McEwen

Balmon Hyper 8 months ago

What are virtual influencers, why are they so popular, and what do they mean for your business? 

Today’s episode is short, sweet, and snackable—and hosted by Mandy McEwen, a.k.a. the LinkedIn Girl, Founder & CEO of Mod Girl Marketing and Luminetics. Mandy is here to tell us about the fascinating world of virtual influencers—computer-generated fictional characters used in social media marketing as a substitute for humans. Some of these robots are so realistic that people believe they’re human, and big brands are eating them up. 

Listen in as Mandy gives us a peek inside this wild new world and what it means for our future as digital marketers.

Listen Now

IN THIS EPISODE YOU’LL LEARN:

  • Which major companies have already hired virtual influencers to sell their products
  • The science behind our fascination with these robots
  • The advantages to using virtual influencers rather than human influencers
  • What trend forecasters are
… Read more

Should I buy IAG shares today?

Balmon Hyper 8 months ago

IAG (LSE: IAG) shares have been up and down in the past 30 days. The resurgence of pandemic concerns seems to be a key driver behind this. The announcement of the Omicron variant on 25 November sent the share price tumbling almost 15% by the time markets closed. This trend spanned the whole industry with competitors easyJet and TUI both seeing double-digit drops too.

While IAG shares have fallen almost 12% in a year and 20% in the past 30 days, they jumped 8% last Monday. This was largely due to the Omicron virus concerns abating. These up and down price moves made me wonder whether now might be a good time to add IAG shares to my portfolio.

IAG valuation

First, looking at valuations, IAG shares actually look quite cheap to me right now. The firm’s pre-pandemic share price was well over 400p. Currently sitting at 142p, it’s trading … Read more

Episode 188: The Future of Google Ads and Content Marketing with Kasim Aslam

Balmon Hyper 8 months ago

When it comes to the digital marketing ecosystem, recent developments have leveled the playing field, and the rules have changed.

In today’s episode, host Mark de Grasse sits down with the brilliant Kasim Aslam, founder of Solutions 8, one of the top Google ad agencies on the planet, and co-host of the Perpetual Traffic podcast, a show for people who are running paid traffic campaigns. Kasim has been a part of the DigitalMarketer community for a long time, and he’s an absolute wizard and prophet when it comes to Google ads, whether it’s knowing what to do now or where the market is heading in the future. 

Listen in as Kasim explains why he believes we’re living in a content-first world and how to take advantage of “the biggest opportunity of any industry ever.”

Listen Now

IN THIS EPISODE YOU’LL LEARN:

  • Why creating an “evergreen how-to” is impossible and
… Read more

2 penny stocks to buy for 2022

Balmon Hyper 8 months ago

I’m focusing on penny stocks today and the first one I’m looking at is ULS Technology (LSE: ULS). The share price is 72p as I write, but I think this could rise considerably from here.

The company provides software and services in the property, legal and financial industries. Its flagship offering is eConveyancer, which is an online comparison tool for residential conveyancing quotations. It also owns DigitalMove, another online platform that centralises and streamlines the conveyancing process.

It released its half-year report last week that showed revenue growing 48% to £10.2m. The gross margin also improved, reaching 40% and up from 38.8% in the same period one year ago. However, the business remains loss-making. The underlying loss before tax was £1.48m, which increased from £0.64m and does make this penny stock higher-risk.

The firm said this was due to continued investment in eConveyancer and DigitalMove. I think this is … Read more