Integrated Marketing Communication

The Easiest Way to Start Your Company’s Affiliate Program

ASNF 5 months ago

Affiliate marketing is a great idea. It’s one of the rare marketing strategies that works for practically every single business. 

→ New business? Affiliate marketing can help you get more customers with low overhead.

→ Established business? Affiliate marketing can turn your customer base into salespeople you don’t have to train.

Affiliate marketing is like your favorite travel friend. They’re no fuss, always have a good time (despite jet lag), and are just there for a great time. With affiliate marketing, you’re only paying for the customers that come your way. You don’t have to pay Zuckerberg for clicks or views. 

You just have to pay once you know you’ve made the sale. What other marketing strategy gives you that type of advantage?

The answer is none, and that’s why affiliate marketing is a great idea.

Let’s take a trip with your new affiliate marketing friend toward the … Read more

This unstoppable FTSE 250 stock has touched new 5-year highs! Here’s what I’d do

ASNF 5 months ago

A number of UK stocks started 2021 well. But somewhere along the way, many have seen their share price rally peter out. So when I came across one that has seen a near consistent increase through the year, I had to update myself on its story. The stock in question is the FTSE 250 sporting goods retailer Frasers (LSE: FRAS). 

The rise and rise of Frasers

The stock’s price crashed, like all others, in last year’s market meltdown. But notably, it started rising from there in fits and starts even before the broad-based stock market rally of November 2020. But come last November, and it really took off. By December of last year, it had reached its pre-pandemic levels and recently, it reached highs not seen since late 2015. Through the year, the the Frasers’ stock has been reaching new five-year highs and yesterday was yet another day when … Read more

Episode 185: Marketing, Messaging, Humility, and Humanity with Marie Forleo

ASNF 5 months ago

Nobody helps people build the life they want and achieve their dreams like the woman Oprah called “the thought leader of the next generation.”

In today’s episode, Marcus Murphy sits down to talk with renowned marketer and business mentor, Marie Forleo. Marie is an entrepreneur, #1 New York Times bestselling author, and host of the award-winning show MarieTV and The Marie Forleo Podcast, with millions of adoring fans worldwide. Marie firmly believes that each person’s uniqueness is what makes them beautiful. “Your heart is the strongest thing you have in your business,” she says. “Don’t ever hide it.”

Listen in to hear Marie’s brilliant (and hilarious) thoughts on building a brand, connecting with your ideal customers, and infusing your marketing with more humanity.

Listen Now

IN THIS EPISODE YOU’LL LEARN:

  • Why you shouldn’t try to be everywhere and everything to everyone.
  • Why (and how) to repurpose and recycle old
… Read more

Brits spend a whopping £4,116 on house moves over their lifetime

ASNF 5 months ago

The average Brit moves house 5.5 times over the course of their lifetime. And while moves come with their own stresses related to organising mortgages, arranging surveys, packing and unpacking, there is also an additional type of stress many ignore: high costs. Here’s a look at the costs involved and what you can do to reduce them.

[top_pitch]

Moving isn’t cheap

According to MoneySuperMarket, Brits spend an average of £748 each time they move house. For those moving the average 5.5 times, that means £4,116 in costs that include buying new furniture (55%), purchasing new household items, such as bedding and kitchen utensils (53%), paying for the post to be re-directed (42%), and changing bill providers (36%). This is 12% more expensive than it was last year when lifetime moving costs averaged £3,417. 

The research also shows that there could be costs to consider when moving house than many … Read more

Episode 186: Optimizing the Customer Value Journey with AJ Roberts, CRO of Genesis Digital

ASNF 6 months ago

A customer value journey works best when you’re able to meet the customer’s specific needs at each point along the way.

In today’s episode, host Mark de Grasse sits down with AJ Roberts, Chief Revenue Officer of Genesis Digital, to talk about funnels, webinars, and marketing. AJ says his main focus is—and has always been—how do we make transactions online easier for digital marketers and people in the knowledge industry? Everything is about the relationship now. People are more aware than ever of all the tips and hacks and manipulation and psychology. You’ve got to find ways to give them what they truly want and need.

Listen in for some inventive ways to keep pushing the evolution of the customer journey.

Listen Now

IN THIS EPISODE YOU’LL LEARN:

  • How to leverage behavior-adapted marketing (BAM) 
  • What a lot of businesses miss when it comes to optimization and conversion mastery
  • How to
… Read more