Are you curious to see if we mention the metaverse in this article?

The question marketers are asking themselves, as Gucci and Nike create digital products, is if the metaverse needs to be part of their 2022 marketing strategy.

The answer is no. That’s not a permanent no (who knows what Zuckerberg has up his sleeve), but for now—you don’t need to figure out how to create funnels in the metaverse.

There are a few marketing strategies you can focus on before that…

And come back to the metaverse later.

These strategies are designed for the 2022 marketer, the one who wants:

  1. Organic reach (like it’s 2015 again)
  2. Ownership over their data (ahem, iOS 14…)
  3. Spend less, and make more

Here are the 5 tactics these marketers are using in 2022.

#1: Use Twitter for Organic Reach

Organic reach is dead on social media, right? That’s not what Twitter has … Read more

Free Salesforce Certification Days Webinars – December 2021 & January 2022

Navigation From Trailhead -> Credentials -> Take Free Certification Prep

Free Salesforce Certification Days webinars conducted by Salesforce Exports. FREE Salesforce certification prep webinars available September month to help you hit your Salesforce certificationgoals

Salesforce Certifications include:-
Salesforce Administrator Certification
Salesforce Advanced Administrator Certification
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Salesforce Marketing Cloud Consultant Certification
Salesforce Platform App Builder Certification
Salesforce Platform Developer I Certification
Salesforce Sales Cloud Consultant Certification
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Take Free Salesforce Certification Prep – https://trailhead.salesforce.com/credentials/cert-days – (December 2021 & January 2022)

Join a free, half-day webinar to help you prepare for your Salesforce Certification. Salesforce Certification Days Free Webinar led by Salesforce expert certified instructors + receive a $40 discount code for ANY $200 exam – December 2021 & January 2022

Refer this article about New Year 2022 Salesforce Certification Exam Read more

This week we saw the UK cost of living rising to its highest in 10 years. According to the Office of National Statistics (ONS), inflation has peaked at 5.1% in the 12 months to November – more than twice the 2% target set by the Bank of England (BoE).

So, are we set for another Christmas of disappointment?  And how will the rising cost of living impact us amidst some winter uncertainty? Let’s look at what precisely is driving inflation up and how that will impact our shopping basket during the festive season.

Who is to blame for the rising cost of living?

I’m certain that many of the more hawkish readers will quickly turn their gaze upon the central banks and their monetary policies. But before we are quick to point our finger at the Bank of England and condemn their actions during the coronavirus pandemic, let’s acknowledge that … Read more

Have you bought a piece of property in the metaverse yet? What are you waiting for?

Today’s episode is short, sweet, and snackable—and hosted by Mandy McEwen, a.k.a. the LinkedIn Girl, Founder & CEO of Mod Girl Marketing and Luminetics. You’re familiar with the metaverse, right? Online virtual environments that have you going back and forth between virtual and physical spaces and economies? A recent report from Grayscale said that the metaverse could generate $1 trillion annually in revenue. Intrigued, Mandy created her own avatar in a metaverse called Decentraland, and she was immediately hooked. 

Listen in as Mandy shares her experience and research—and why she’s convinced the metaverse is only going to boom from here.

Listen Now

IN THIS EPISODE YOU’LL LEARN:

  • Which properties sold for record-breaking millions of dollars recently
  • How digital property owners will work with brands who want a metaverse presence
  • Reasons why people say
Read more

Portrait of a smiling B2B content marketer with arms crossed.

What were our top B2B content marketing articles of the year?

Content encompasses nearly everything we read, watch, or listen to, and as our CEO Lee Odden said years ago, it’s also represents a significant part of the reason the need for search technology began in the first place.

We’re proud of the continued content marketing successes our team of marketers at TopRank Marketing have achieved during another challenging year, for a wide-range of major B2B clients. As 2022 draws ever closer, we wanted to take time to share our top content marketing articles of the year — each filled with insights, best practices, research, examples, and a look towards the future.

We’re also fortunate to have a wealth of talented B2B marketing professionals contributing to the TopRank B2B Marketing blog — which celebrates its 19th year this month.

This collection of our top 10 content marketing posts of the … Read more