Fashion retailers across the FTSE suffered due to the pandemic. One such retailer is Superdry (LSE:SDRY). 

FTSE AIM star or one to avoid?

Retail has been a risky sector in recent years. It has been well highlighted that the traditional high street is suffering and online-based fashion brands are excelling as technology evolves.

Superdry has over 750 stores across 65 countries. Nearly a third are owned by the company and the remainder are franchised. It is fair to say SDRY possesses a hefty physical footprint. Based on current shopping habits and a post-Covid 19 world, I believe this could be a major problem.

When the market crashed, SDRY lost a sizeable chunk of its share price like many other retailers on the FTSE. Pre-crash you were able to pick up SDRY shares at 515p per share. The lowest point of the crash saw its price hit 70p, which … Read more

Your brand voice is your business’s personality.

It’s the character you use as the front man to your operations—the person that makes your business feel like a tangible thing. And that’s why it’s a huge deal.

Your brand voice is the part of your brand that your avatars interact with the most. Social media content, paid ads, long-form content, emails, and products are the touchpoints you have with your avatars and customers. Every time your avatar runs into one of these touchpoints, they’re met with your brand voice.

These are the interactions that show who you are and why someone wants to get to know you better.

But creating a brand voice out of thin air is hard (don’t worry, you’re not the only one struggling). It’s the existential question brought into business—who are you?

We’re going to show you how to answer this question for your business by … Read more


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Optimize Original Research Content

For many in the B2B marketing world, original research provides an effective way to build thought leadership and drive content for owned and earned media.

Unfortunately, many research reports from B2B companies are dry, uninspired and focus solely on pontifications from the brand point of view. Such unremarkable content isn’t helping customers, especially if they never see it due to information overload or they don’t trust it.

“With more information, options and people involved in a buying process, buyers are paralyzed when trying to move forward.” Gartner

Fortunately, there’s a better way.

More often than not, B2B research reports have marketing objectives focused on building brand thought leadership, attracting new names for nurturing and to serve as a resource for sales. Since most B2B brands don’t have the credibility and distribution to reach their marketing goals on their own with such reports, they rely on advertising and PR to attract … Read more

Tips for Passing the Lightning Web Components Specialist Superbadge – Challenge 5

This post describes about the Lightning Web Components Specialist Superbadge Challenge 5 Guide (Tips and Guidelines).

Lightning Web Components Specialist Superbadge Challenge 5: Build the component boatTile

To Pass the Lightning Web Components Specialist Superbadge Challenge 5, require to create LWC component called “boatTile“.

After Completing the Lightning Web Components Specialist Superbadge Challenge 5: Build the component boatTile, you’ll be able to learn:

Possible Errors:


We can’t find the component boatTile. Make sure the component was created according to the requirements.

We can’t find the correct settings for the h1 related to the boat name in the component boatTile. Make sure

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