Integrated Marketing Communication

FREE Certification Preparation Series for APAC Friendly Timezone – OCTOBER 2020

ASNF 2 years ago

FREE Certification Preparation Series for APAC Friendly Timezone – OCTOBER 2020

Free Salesforce Certification Days webinars conducted by Salesforce Exports. FREE Salesforce certification prep webinars available on October 2020 month to help you hit your Salesforce certificationgoals

Below are the sessions and the direct links:

Preparation for Your Salesforce Administrator Certification

12 October 2020 – 9:00 AM till 2:00 PM (IST)

Session Sign Up – https://help.salesforce.com/LA_ShoppingCart?id=a1y3y000000qO9T

Preparation for Your Salesforce Platform App Builder Certification

13 October 2020 – 9:00 AM till 2:00 PM (IST)

Session Sign Up – https://help.salesforce.com/LA_ShoppingCart?id=a1y3y000000qO9Y

Preparation for Your Salesforce Platform Developer Certification

14 October 2020 – 9:00 AM till 2:00 PM (IST)

Session Sign Up – https://help.salesforce.com/LA_ShoppingCart?id=a1y3y000000qO9d

Preparation for Your Salesforce Sales Cloud Consultant Certification

15 October 2020 – 9:00 AM till 2:00 PM (IST)

Session Sign Up – https://help.salesforce.com/LA_ShoppingCart?id=a1y3y000000qO9i

👉 Content Updated

Preparation for Your Service Cloud Consultant Certification

16 October 2020 – 9:00 … Read more

easyJet shares are still in deep trouble! Are they a bargain or a value trap?

ASNF 2 years ago

easyJet shares have had a tough time this year. In fact, it looks like the company is still in deep trouble. But is the stock a bargain or a value trap?

Recently easyJet announced that it will have to close its bases at Stansted, Southend, and Newcastle. This means the airline will have to cut 670 jobs. I think it’s a clear sign that air travel activity is nowhere near its pre-pandemic levels. In fact, it looks like the airline industry is still shrinking.   

Year-on-year change of weekly flight frequency, UK

Source: Statista

If we look at the graph above, it might look as if air travel is experiencing an upturn. However, the journey to recovery is slow. Airline activity levels are still down about 65{429fc2506e610357e12b2a5665db82631200a2e00b3a1d8839077d76f18e2e8b} year-on-year.   

easyJet shares

My colleague Harvey wrote an excellent article about the risks of investing in an airline. I agree that the future for … Read more

Why You Need to Start Working on Your Holiday Marketing Strategy NOW

ASNF 2 years ago

We don’t need to tell you how important the
holidays are for B2C companies.

Chances are you’re not only aware of how much
money consumers spend during the holidays, you’re also one of those consumers.

In 2019, Shopify broke its past Black Friday and Cyber Monday record with $2.9 billion in global sales. For reference, in 2018 they had $1.8 billion in sales. Yep… they scaled by a billion.

Peak sales during the holiday hit $1.5 million per minute and 25.5 million customers bought something from a Shopify store.

If you’re like us at DigitalMarketer, you see two things: opportunity and strategy.

The opportunity to have your product be the answer to your consumer’s gift-buying problems is right around the corner. There’s something you have (your product) that your customer wants. The strategy comes into play by preparing for your holiday strategy now.

You don’t want to be … Read more

Why Content Marketing is More Important Than Ever for B2B Brands

ASNF 2 years ago

B2B Marketing Content

In his recently published eBook, Corona Marketing, Joe Pulizzi recounts how he and his wife launched the website Content Marketing Institute in 2007 at the exact time as a devastating financial crisis was beginning to unfold in the United States. 

“At the time, we believed things couldn’t have been bleaker,” Pulizzi writes. “Looking back though, this was absolutely the best time for my wife and I to start a business.”

Why is that? Because their commitment to providing useful, helpful and relevant content – even at a time where it was difficult to drive direct revenue with that content – paid major dividends as the market recovered. 

“When we were starting to come out of the recession in 2010, Content Marketing Institute quickly became the leading resource for content marketing education, not because we had some secret sauce, but simply because we invested in our audience for two years … Read more