Marketing is like being a well-paid juggler—you’ve got social media in one hand, marketing in another, and somewhere above you is your content strategy.
And that’s just to name a few of the marketing channels you’ve got on your plate. With all of these platforms, it can start to get really hard to keep your copy consistent.
We all know how important copy is—it’s the thing that defines your brand and moves prospects through the Customer Value Journey. But what happens if someone reads your copy on social media, opts-in for your offer, and is met with totally different copy?
Leads won’t be able to get past the “trust factor” that’s essential for them to trust you enough to buy a service or product from your business. Just like any other relationship in our lives, the customer to business relationship requires consistency.
Here are 5 questions to make sure … Read more