Video arcade filled with 1980s-era stand-up video game cabinets image.

What can marketers in 2020 learn from the low-resolution stand-up video arcade games of the 1980s?

Here are five surprisingly-modern marketing lessons that we can learn from and implement today, with roots that come directly from vintage ‘80s arcade games.

Slap that fire button and let’s warp ahead and take a nostalgic look back at a simpler time in both video gaming and marketing, and then hyperspace ahead to today’s vastly different landscape.

1 — Defender: Fire & Forget for a Constant Content Cadence

Williams Electronics’ Defender is my all-time favorite stand-up video arcade game, an insidiously difficult side-scrolling spaceship-protecting-the-world shooting match juggernaut from 1981 programmed by early video game legend Eugene Jarvis.

I played Defender so much that I eventually won a local video game competition, and can still almost feel where I had callouses on my hands from hour upon hour of game-play long ago.

Defender teaches marketers … Read more

A growth stock I really like the look of right now is Gamma Communications (LSE:GAMA).

Gamma is a leading provider of unified communications as a aervice (UCaaS) in the UK and European business markets. It builds and supplies communication solutions for its customers directly and via a channel partner model. Through investment and in-house development, Gamma possesses an extensive range of communication services. As a result, it also owns a significant amount of intellectual property. The company currently operates in the UK, Germany, Netherlands, and Spain and is continuing to expand its reach.

Great growth stock

Gamma Communications has been a FTSE AIM incumbent since 2014. Since it’s first issue at 205p per share, GAMA has experienced unprecedented growth of over 650{429fc2506e610357e12b2a5665db82631200a2e00b3a1d8839077d76f18e2e8b} in its share price. At the time of writing, shares can be purchased at 1,595p per share. This seems like an exciting growth stock for me and … Read more



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Powerful B2B Content Marketing Strategy

Content Marketing continues to be a driving force behind meaningful B2B marketing that powers marketing and business growth. According to research by HubSpot, 70{429fc2506e610357e12b2a5665db82631200a2e00b3a1d8839077d76f18e2e8b} of marketers actively investing in content marketing  and there’s no sign of a slowdown, especially as SEMrush research has found, marketers are focused on using content to generate more quality leads (75{429fc2506e610357e12b2a5665db82631200a2e00b3a1d8839077d76f18e2e8b}), attract more traffic to their website (71{429fc2506e610357e12b2a5665db82631200a2e00b3a1d8839077d76f18e2e8b}), improve brand reputation (56{429fc2506e610357e12b2a5665db82631200a2e00b3a1d8839077d76f18e2e8b}), and improve customer engagement and loyalty (45{429fc2506e610357e12b2a5665db82631200a2e00b3a1d8839077d76f18e2e8b}).

The problem is, many of those marketers are not creating best answer content experiences. Creating useful content by itself is not an effective strategy in a world of brand distrust, content attention deficit and the distractions brought by a global pandemic. Being the best answer for your customers means being found and also delivering on expectations. Creating findable, credible content that is also useful and experiential is at the center of what being the … Read more

The ‘Buffett indicator’ signals a stock market crash is coming soon. Here’s how I would prepare for the situation.

What is the ‘Buffett indicator’?

Famous investor Warren Buffett’s favourite indicator US market valuation indicator divides the Wilshire 5000 Index by the US GDP. In other words, it compares the stock market to the country’s economic output. The economy – US and global – is under almost unprecedented pressure right now. At the same time, the US stock market has recovered. 

Wilshire 5000 to GDP Ratio



If you look at the graph, you’ll notice that the indicator is much higher even than it was during the 2000 dotcom bubble. Investors obsessed with Internet commercialisation kept buying loss-making and overvalued companies. The bubble eventually burst.

But before that happened, Buffett, often referred to as the ‘Oracle of Omaha‘, warned his shareholders that a stock market crash was coming.   … Read more