Images: they give a post visual context, they break up the large blocks of text, they make a post look way better, they…

…Add to the SEO and ranking of a post?

Yes. In fact, image optimization can make a huge difference in whether your post is ranking at the top of the SERPS.

But how do you optimize an image? Hint: it’s not color correction or cropping. It’s your alt text.

What is Alt Text?

Alt text (also known as “alt attribute” or “alt description”) is a short description that you apply to images on your website within the HTML of the page, describing what the image is. For those of you who use WordPress, you can find it here on the right side of the screen when you insert an image.

A screenshot of a cell phone  Description automatically generated

Alt text is not immediately visible and often goes unnoticed by the average visitor to your website … Read more


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Pandemic Marketing SEO Influence
On this Memorial Day of 2020, it is important we remember those who have made the ultimate sacrifice serving our country – not only in the military, but those on the front lines of fighting the COVID-19 pandemic. Thank you to first responders, law enforcement, healthcare workers and all that support them!

The health and economic crisis we are all facing now compounds the many other uncertainties of our time including trust and expectations in the brands we buy from. The COVID-19 pandemic and our society’s reaction to it have changed the reality we have lived with into something different and very digital.

The why of business matters. For those of us in marketing, we have an obligation to seek answers about how social changes, culture, the economy, politics and consumer behaviors will change how business is done. As we peel back the onion for answers, it means revisiting the … Read more

Recession investing, it appears, will soon be a thing of the past. The UK economy is expected to grow by 14.3{429fc2506e610357e12b2a5665db82631200a2e00b3a1d8839077d76f18e2e8b} in the July–September quarter, after the disastrous contraction of 20.4{429fc2506e610357e12b2a5665db82631200a2e00b3a1d8839077d76f18e2e8b} in the last one. This prediction is based on a recent Financial Times report, which draws upon an HM Treasury compilation of forecasts by City economists. 

This is hardly surprising. June numbers had already shown 8.7{429fc2506e610357e12b2a5665db82631200a2e00b3a1d8839077d76f18e2e8b} growth as the Covid-19-driven lockdown started ebbing. By extension, economic activity is only expected to pick up speed as more businesses restart. The Bank of England has already predicted a V-shaped recovery. While all sectors will benefit from this, I reckon that consumption-led stocks will be the best ones to buy in this time of recession investing. 

Recession investing in three categories

There are three kinds of investments that I’m looking at in particular. One, non-food retail stocks. While FTSE 100 grocers … Read more



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