The new financial year begins on 6 April. That means that I have until the end of 5 April to use my remaining ISA allowance. I have £750 left in my Stocks & Shares ISA. Here’s how I plan to invest it before the deadline.

Please note that tax treatment depends on the individual circumstances of each client and may be subject to change in future. The content in this article is provided for information purposes only. It is not intended to be, neither does it constitute, any form of tax advice. Readers are responsible for carrying out their own due diligence and for obtaining professional advice before making any investment decisions.

Spread the risk

First of all, I’m planning on investing in more than one stock with my remaining allowance. In order to spread my risk out, I’m looking to buy shares in companies with different characteristics. This might … Read more

SEO is vital for any business, but how exactly can businesses use it to drive growth?

Search traffic is historically the best web traffic you can hope for.

Google has been the single most powerful traffic driver for ages, and while its power has been slowly declining of the years, no other traffic channel has come close to organic traffic:

Here’s how SEO can help your business in 2022:

Understand Your Customers Better

One of the immediate benefits of starting an SEO strategy is an ability to better understand (and relate to) people’s journeys around the web.

What is your target audience struggling with? What kind of questions are they asking? What drives their purchasing decisions?

A well-defined keyword research strategy can answer all those questions and enlighten your whole team.

Ahrefs is one of my favorite tools to perform keyword research because it offers so much useful data including, … Read more

The festive season has provided investors with some respite from what continues to be a tricky period for the UK market. However, it won’t be long before companies start releasing updates on trading. With this in mind, here are three stocks from the FTSE 100 that I’ll be keeping an eye on in January. 

Next

Fashion and lifestyle retailer Next (LSE: NXT) will be among the first companies to report to the market in 2022. A trading update, scheduled for 6 January, should serve as something of a bellwether for how well retailers have fared in the vitally important run-up to Christmas. 

Considering just how challenging 2021 has been for some businesses, Next investors have had a fairly decent year. Boosted by pent-up demand from shoppers, shares have climbed 15% in value and outperformed the FTSE 100. 

Whether this momentum has continued more recently is difficult to say. At 10%, … Read more

Creating an email strategy feels like you’ll need a whiteboard, 5 different colored pens, your entire team, and 4 cups of coffee each.

It feels like a *big* task—something that your team needs to work on at *just* the right moment. 

We have some news for you…it’s actually the opposite. An email marketing strategy is less about an over-the-top, “started from the bottom now we’re here,” type of strategy and more about taking one step forward. Then, another. And, another.

There are 5 steps to creating an email strategy that encompasses your organic, newsletter content (that isn’t overly promotional), and your promotional content (that sells products).

And each one can be situated within a week (maximum!).

Your email marketing strategy doesn’t have to wait until things slow down, you “know more,” or you’re finally ready. It just requires taking the first step…choosing your type of newsletter.

Step 1: Choose Your

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The past five years have been gruesome for holders of two large UK telecoms stocks. Both BT Group (LSE: BT.A) shares and Vodafone Group (LSE: VOD) stock have dived in the past half-decade. Furthermore, BT and Vodafone both took a beating during 2020’s Covid-driven market meltdown. But I see potential for value in these unloved stocks.

BT shares get battered

It’s been mostly heartbreak for owners of BT shares since late 2016. Just before Christmas 2016, the BT share price closed at 370.35p on 23 December. Last Friday, it closed at 167.4p. That’s a collapse of more than half (-55.8%) in five years. But things looked even worse last year. During the depths of the Covid-19 crash, BT shares hit a low of 94.68p, before recovering to end the year at 132.25p. The BT share price hit its 2021 high of 206.7p on 23 June, but then went into a … Read more