Once we use the word “Digital Advertising”, we are actually referring to on-line marketing efforts from a brand. After they spend extra time on your website, it sends a optimistic sign to Google. If Google sees that individuals are spending more time on your web site, they may boost your website’s rating in search outcomes for sure keywords. This helps more folks find your website. Use our hub pages as a reference to stand up-to-speed on all the primary digital advertising and marketing techniques. They’ll help you shortly understand the best way to make the most of the approach via definitions and recommendations on our member sources and blog articles covering technique, best practices and the newest statistics. As an active digital advertising company, we’re continually optimizing our processes by testing completely different theories and methods, and our findings are transferred to our on-line programs. Five rules of great content … Read more
Integrated Marketing Communication
The new financial year begins on 6 April. That means that I have until the end of 5 April to use my remaining ISA allowance. I have £750 left in my Stocks & Shares ISA. Here’s how I plan to invest it before the deadline.
Please note that tax treatment depends on the individual circumstances of each client and may be subject to change in future. The content in this article is provided for information purposes only. It is not intended to be, neither does it constitute, any form of tax advice. Readers are responsible for carrying out their own due diligence and for obtaining professional advice before making any investment decisions.
Spread the risk
First of all, I’m planning on investing in more than one stock with my remaining allowance. In order to spread my risk out, I’m looking to buy shares in companies with different characteristics. This might … Read more
SEO is vital for any business, but how exactly can businesses use it to drive growth?
Search traffic is historically the best web traffic you can hope for.
Google has been the single most powerful traffic driver for ages, and while its power has been slowly declining of the years, no other traffic channel has come close to organic traffic:
Here’s how SEO can help your business in 2022:
Understand Your Customers Better
One of the immediate benefits of starting an SEO strategy is an ability to better understand (and relate to) people’s journeys around the web.
What is your target audience struggling with? What kind of questions are they asking? What drives their purchasing decisions?
A well-defined keyword research strategy can answer all those questions and enlighten your whole team.
Ahrefs is one of my favorite tools to perform keyword research because it offers so much useful data including, … Read more
The festive season has provided investors with some respite from what continues to be a tricky period for the UK market. However, it won’t be long before companies start releasing updates on trading. With this in mind, here are three stocks from the FTSE 100 that I’ll be keeping an eye on in January.
Next
Fashion and lifestyle retailer Next (LSE: NXT) will be among the first companies to report to the market in 2022. A trading update, scheduled for 6 January, should serve as something of a bellwether for how well retailers have fared in the vitally important run-up to Christmas.
Considering just how challenging 2021 has been for some businesses, Next investors have had a fairly decent year. Boosted by pent-up demand from shoppers, shares have climbed 15% in value and outperformed the FTSE 100.
Whether this momentum has continued more recently is difficult to say. At 10%, … Read more
Creating an email strategy feels like you’ll need a whiteboard, 5 different colored pens, your entire team, and 4 cups of coffee each.
It feels like a *big* task—something that your team needs to work on at *just* the right moment.
We have some news for you…it’s actually the opposite. An email marketing strategy is less about an over-the-top, “started from the bottom now we’re here,” type of strategy and more about taking one step forward. Then, another. And, another.
There are 5 steps to creating an email strategy that encompasses your organic, newsletter content (that isn’t overly promotional), and your promotional content (that sells products).
And each one can be situated within a week (maximum!).
Your email marketing strategy doesn’t have to wait until things slow down, you “know more,” or you’re finally ready. It just requires taking the first step…choosing your type of newsletter.