Twitter has finally joined us as a social media platform of the future. While in July of 2021 Twitter did in fact launch their Shop Module, which featured a shopping section at the top of a brand’s profile, they’ve got something even bigger on the horizon.

On November 28, 2021 Twitter launched “Cyber Deals Sunday” stream, partnered with Walmart, further dipping its toe into direct shopping through the app.

The stream will be hosted by Jason Derulo, and will feature everything you want out of Black Friday. Twitter describes the livestream as a “30-minute variety show” that will feature “electronics, home goods, apparel, seasonal décor, surprise special guests, and much more.”

Amazon, Facebook, Pinterest, and YouTube have already launched their versions of “live shopping.” These events are mainly hosted by high ranking influencers, who showcase their favorite products for an hour, in hopes to gain commission from the sales. Influencers … Read more

Shares in cinema operator Cineworld Group (LSE: CINE) fell by 20% in November, even as moviegoers flocked to see the latest James Bond film. With more potential blockbusters scheduled for release later this year, I reckon Cineworld could be on track to deliver a strong recovery over the coming months.

In this article I want to explain what I think happened in November — and whether I’d buy Cineworld stock for my portfolio.

007 boosts revenue

Us Brits love a good Bond film. Cineworld’s UK revenue in October was 27% above 2019 levels, as moviegoers rushed to see Daniel Craig’s final outing as 007.

The group’s cinemas in the US and elsewhere also delivered an improved performance. Cineworld’s total revenue in October reached 90% of 2019 levels. As a result, the business generated positive cash flow in October, for the first time since before the pandemic.

Takings were boosted by … Read more

Are you overwhelmed, overworked, and burned out, but your income still seems capped…because there’s only so much of your time you can trade for money?

Is your income feast or famine? Some months are great, but you just can’t seem to maintain it.

Are you struggling to balance the need to both serve the clients you have and find new ones? It’s even worse if you don’t know where the new clients come from.

Do you keep losing clients to competitors who are less qualified but better at selling? We hate cold calling, too, and with our Fractional CMO Playbook—you don’t have to.

You can build a thriving Fractional CMO practice that generates more clients who actually listen to your advice and pay you what you’re worth so you can get off the time for money hamster wheel. It’s just as great as it sounds, but let’s be clear.

Becoming Read more

The Wise (LSE: WISE) share price has been on a bit of a rollercoaster since the company went public earlier this year. The shares listed directly on the London Stock Exchange and began trading at 800p. By September the share price had reached 1,150p, but quickly fell back down to earth and was as low as 700p in November.

Just yesterday though, the shares rebounded over 10% at one point after the company released its half-year report. Does this represent a turning point in the Wise share price? Let’s take a look to see if I should buy the stock for my portfolio.

Recent Wise share price weakness

As a quick recap, Wise is a FinTech company that offers cross-border money transfer services. I’ve used the platform myself when converting sterling into both euros and dollars, and thought the service was excellent. The cost for transferring was also competitive.

I … Read more

Everyone starts as a digital marketer in the same place.

They don’t know anything about marketing, other than it’s a thing that companies do to get people to buy products.

As new marketers, we don’t realize:

→ How much time, effort, and resources get put into offers, products, and services. 

→ The number of research hours that have led to proven copywriting formulas.

→ That a marketer’s day-to-day revolves around lots (and lots) of spreadsheets.

We come into this field curious—with our eyes on unicorn status. If we can become unicorn marketers, not only will we create financial security for ourselves and our family, but we’ll be able to take any product (or idea) and turn it into a well-known name in its niche.

Digital marketers all pass through 6 development stages, from the curious cat to the untouchable unicorn. 

Where are you in your digital marketing journey?

Stage 1:

Read more