Bullish: Stuart Blair

It’s hard to be bullish on easyJet (LSE: EZJ) shares when it continues to deliver bad news. But while I believe that volatility is here to stay for the short term, I feel that there is long-term upside potential. Here’s why.

Firstly, there are signs that international travel is making a comeback. Indeed, easyJet expects capacity this quarter to be 60% of 2019 levels, compared to just 17% in Q3. Further, the health secretary Sajid Javid, has recently indicated that compulsory PCR tests will be abandoned in favour of lateral flow tests. This should open travel up to a significantly larger number of people, and easyJet will be a prime beneficiary.

Secondly, there is the possibility that easyJet may be a takeover target soon. This comes after Wizz Air reportedly approached the airline, with an all-share deal. Although it was reported that this deal “significantly undervalued” the … Read more

Bullish: Alan Oscroft

Why am I bullish about Lloyds Banking Group (LSE:LLOY) shares, after seeing them tumble since I bought back in 2015? It’s all about the income for me, and I see enough indications of progressive dividend growth in the coming years.

The interim dividend was restored this year, and I think we could easily be back to yields above 4% before much longer.

Will the cash be there to drive that dividend growth? Lloyds is the UK’s biggest mortgage lender, and I’m seeing no signs of house sales cooling. At least, the nation’s housebuilders are reporting strong demand and healthy order books.

Times of low interest rates are not good for banks, but they won’t be here forever. We’re already seeing inflation coming back, with the annual rate leaping to 3.2% in August. If there’s much more of that, those rates could soon rise.

Lloyds has generated some … Read more

When you’re in the digital marketing business, the massive amount of content can get overwhelming. But we don’t have to keep what’s not working. Today’s guest is someone who looks at the mess and finds the joy in creating something better. And he’s brilliant at it.

In this episode, host Jenna Snavely sits down with Mark de Grasse, the new President and General Manager of DigitalMarketer. Mark gives us an inside look at the DM rebrand and redesign and explains why the design and organization of a company is just as important on the inside as it is on the outside.

Mark is passionate about what he does, and his enthusiasm is contagious. Listen in!


  • Tips for organizing scattered pieces of online content into something cohesive
  • How to connect your internal structure with what people see
  • Why you absolutely need your own website
  • Which
Read more

Whether or not a market crash comes soon, I find it helpful to know what I would do in such an event. Here are five shares I’d consider buying for my portfolio should the market crash.

A market crash could put growth shares on sale

Selling building products might not be glamorous, but it can be lucrative. There is always some demand, not just for new build projects but also maintenance. Timber merchant Howdens Joinery has a strong branch network, well-established professional relationships, and a history of growth. That is why it often trades expensively. Currently, for example, the price-to-earnings valuation is 39, which I think is steep. But in last March’s market crash, shares fell to less than half their current price. If they tumble again, I would consider buying. One risk is supply problems making it hard to meet customer demand, which could dent profits.

I continue to … Read more

Selling marketing is meta. You have to market your marketing ability, land the sale, then use those same skills to help your clients to get more traffic and conversions.

In reality, your sales pitch shows just how good you are at marketing.

A poor pitch = a bad marketer who can’t get sales.

A great pitch = proves your ability to land the sale.

That’s why each sales pitch needs to have these essential five key points. These points are built off of the marketing principles that you use with your clients, but this time we’re using them for your consulting or agency.

#1: Who Do You Help?

Like any great sales page, you have to talk about who you help in your sales pitch. With the riches in the niches, being a jack of all trades won’t help your freelance consulting or agency. You want to be specific about … Read more