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When it comes to “Best Hospital” rankings, there’s one key metric that’s historically been missing from the equation: equity.

Kyu Rhee, IBM vice president and chief health officer, said that in a study the company conducted comparing all of the rankings—including IBM’s own—there were no individual measures that considered the work hospitals do to mitigate disparities in care and outcomes. 

But that could soon change. COVID-19 is shining a light not just on infectious disease but also mental illness, chronic illness, and inequities, Rhee said. “This is a visibility moment,” Rhee explained during a Fortune Brainstorm Health virtual conversation on Thursday. These issues are “becoming more accentuated with COVID,” making this a key moment to rethink and reinvent hospital and health systems and “what measures matter,” he … Read more

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One of tech’s most pioneering female founder-CEOs is relinquishing her title.

Therese Tucker, who launched financial software company BlackLine in 2001 and took it public in 2016, is giving up her CEO role in January. When she does, the tech industry—and corporate America in general—will lose one of the very few women who run public companies, let alone ones that they founded.

BlackLine, which makes accounting software used by companies including Coca-Cola and Dow, is projecting annual revenues of more than $335 million in 2020, up more than 16{429fc2506e610357e12b2a5665db82631200a2e00b3a1d8839077d76f18e2e8b} year over year. The company’s stock price has also more than tripled in the nearly four years since Tucker presided over its IPO—although it is down more than 20{429fc2506e610357e12b2a5665db82631200a2e00b3a1d8839077d76f18e2e8b} since Aug. 6, when Tucker announced her plans to become executive chair of her company, and to cede her CEO role to president and chief operating officer Marc Huffman.… Read more

As a enterprise proprietor, you understand your competitors can be robust. Obtain your content advertising objectives. The challenge for entrepreneurs is to chop by way of the intense advertising muddle in young individuals’s lives. Many corporations are using buzz advertising”—a new twist on the tried-and-true phrase of mouth” technique. The thought is to find the best children in a community and have them use or put on your product with the intention to create a buzz round it. Buzz, or avenue marketing,” as it is also referred to as, will help an organization to successfully join with the savvy and elusive teen market by utilizing trendsetters to give their merchandise cool” status. By following the guide beneath, you should have the in-depth data needed to develop an awesome Content Marketing strategy for your business. Due to bilateral agreements, European carriers actually operated the first “hubs,” channeling passengers from, say, Copenhagen … Read more

Digital marketing is an umbrella term for the focused, measurable, and interactive marketing of services or products using digital applied sciences to succeed in and convert leads into prospects and retain key goal is to promote manufacturers, construct preference and enhance gross sales through numerous digital advertising strategies. This fashion we’ve created content for people which are much closer to making a purchase order. They might have begun their journey elsewhere, but there’s a better chance for us to make a customer out of Invoice if we have got bottom-of-the-funnel content material for him. Then, begin making content. Some people are pure content material machines. Ideas and subjects that they will speak about for days simply pour out of them. For example, Buzzsumo’s app saves hours of time once you wish to know what’s trending on social media in your business. Research their strengths and weaknesses in all elements of … Read more