This is an installment of Startup Year One, a special series of interviews with founders about the major lessons they have learned in the immediate aftermath of their businesses’ first year of operation.
While pregnant with her first son and working full-time at the United Nations as a strategist for partnerships, business development, and stakeholder management in 2019, Elle Wang had no luck finding professional maternity wear that was long-lasting, sustainable, and comfortable. She soon realized that many professional women were facing this same dilemma. So, at seven months pregnant, she decided to take things into her own hands and create her own maternity and postpartum clothing brand, catering to expecting and new moms at all stages.
Thus, Emilia George launched in 2019 with the goal to redefine the traditional concept of maternity wear by providing mothers-to-be with professional silhouettes in sustainable eco-fabrics—such as bamboo, cupro, and Tencel-Luxe—from niche … Read more