Ralph Lauren and Snap Inc. have announced they have joined forces on a long-term global partnership. Aiming to break barriers within the digital fashion landscape, the collaboration introduces virtual branded apparel inspired by real Ralph Lauren looks, shoppable styles to match your personal Bitmoji – through Ralph Lauren retail, as well as innovative camera technology collaborations.
Through first-to-market opportunities, the partnership will elevate brand storytelling and redefine commerce capabilities, reaffirming the luxury brand’s focus on leading with digital – whilst reaching a younger generation. The partnership not only showcases Snap Inc.’s robust technology but also solidifies Bitmoji as the definitive leader in branded fashion for avatars.
“Ralph Lauren is excited to embark on this innovative partnership with Snap,” says Alice Delahunt, Ralph Lauren’s Chief Digital Officer. “With Ralph Lauren’s respected reputation as a global leader within the luxury fashion space and Snap’s undeniable creative prowess and expansive reach … Read more