Ralph Lauren and Snap Inc. have announced they have joined forces on a long-term global partnership. Aiming to break barriers within the digital fashion landscape, the collaboration introduces virtual branded apparel inspired by real Ralph Lauren looks, shoppable styles to match your personal Bitmoji – through Ralph Lauren retail, as well as innovative camera technology collaborations.

Through first-to-market opportunities, the partnership will elevate brand storytelling and redefine commerce capabilities, reaffirming the luxury brand’s focus on leading with digital – whilst reaching a younger generation. The partnership not only showcases Snap Inc.’s robust technology but also solidifies Bitmoji as the definitive leader in branded fashion for avatars.

“Ralph Lauren is excited to embark on this innovative partnership with Snap,” says Alice Delahunt, Ralph Lauren’s Chief Digital Officer. “With Ralph Lauren’s respected reputation as a global leader within the luxury fashion space and Snap’s undeniable creative prowess and expansive reach … Read more

Mucinex’s “Back to Normal is Up to You” campaign shines a light on the importance of wearing a mask by creating public art displays in sand sculptures

To help bring the simple, yet important message and call-to-action to life, Mucinex – a cold and flu brand with a fighting spirit – launched the third phase of its new public health information campaign to help Americans fight through this national health crisis.

The campaign – “Back to Normal is Up to You” – follows the first two Mucinex created in April and May, “Spread Facts, Not Fear” and “Be A Hero, Be Boring.” Like those two previous campaigns, the brand and its creative agency McCann New York and McCann Health NY have partnered with acclaimed artist Noma Bar, who has created a new collection of highly imaginative and thought-provoking images that deliver information and inspiration to consumers across the US.

Noma … Read more

This Airbnb end of summer sleepover will offer movie lovers in Deschutes County the chance for a 90s-themed stay to relive the bygone Friday night tradition just as we remember it

It’s impossible to forget the feeling, smells, and sounds of a Blockbuster store’s possibility-filled aisles. This summer, the world’s last Blockbuster store manager Sandi Harding, who has kept the Bend, Oregon, establishment running ‘like buttah’ since 2004 and has preserved the same spirit that was once found in locations around the world, will be listing their store on Airbnb, a vacation rental company, for a very special reason.

In appreciation for all that the local community has recently done to support the last-of-its-kind during these uncertain times, this end of summer sleepover will offer movie lovers in Deschutes County the chance for a 90s-themed stay to relive the bygone Friday night tradition just as we remember it.

Starting … Read more

As the first nationally distributed beer to earn carbon neutral certification in the U.S., Fat Tire Amber Ale — the flagship beer for New Belgium Brewing — wants us all to know the true cost of beer if we don’t do anything about climate change. Beer, which is made of water, hops, yeast and barley, is threatened by a warmer climate, which makes the ingredients scarce and harder to grow. 

To drive action and raise awareness, Fat Tire worked with a few like-minded retailers in several markets to voluntarily hike the price of Fat Tire six-packs to $100 on August 7, International Beer Day.

Fat Tire’s ten-fold price increase is designed to spark customer attention around the growing agricultural disruptions caused by climate change, which will drive the prices of staple beer-making ingredients to unaffordable levels. The price change reflects the potential true cost of beer in the coming decades … Read more

An internet site is a great advertising tool. If doable, know the social media channels the place your goal market spends their time before you choose a social media advertising company – many focus on specific social channels. Most social media advertising agencies will help you intend a technique in your social marketing. They can assist you set up your social channels to draw essentially the most consideration. They can help you create and publish content material. Many also specialize in social media promoting and might help you run your social advertising campaigns. The answer will depend on your agency’s view of marketing. Lots of the professional service corporations we work with are inclined to fall into one in every of two camps. Some companies are committed to utilizing inside sources (i.e., companions, designated business growth employees, or junior marketeers), and some will not or can’t. Either method, advertising techniques … Read more