The activation represents another innovative way that Klarna is enabling retailers to engage and inspire millennial and Gen Z shoppers who are driving the shoppable entertainment trend

Klarna, the global payments and shopping platform, had recently announced that it is partnering with influencers Micah “Noodles” Mahinay and Kara Chung to create a virtual shopping experience on Animal Crossing, Nintendo’s hit social simulation game.

The limited-time virtual pop-up will feature fashions from Mahinay’s Klarna wish list as recreated for the game by Chung. The activation represents another innovative way that Klarna is enabling retailers to engage and inspire millennial and Gen Z shoppers who are driving the shoppable entertainment trend.

“With the growth of e-commerce, the fashion industry is increasingly leveraging experiential technologies such as virtual events and gamification to reach new audiences and drive business growth,” said David Sykes, Head of US at Klarna. “We’re excited to … Read more

Subaru and TerraCycle expand partnership to offer safe recycling solutions for PPE waste

Subaru of America, Inc., has announced a new recycling initiative to recycle personal protective equipment (PPE) waste in response to the increase in waste due to the COVID-19 pandemic. The new initiative is an expansion of the automaker’s existing recycling collection partnership with TerraCycle, the world’s leader in the collection and repurposing of complex waste streams.

The new collection efforts divert improperly discarded PPE from landfills and incinerators. Subaru will employ TerraCycle’s Zero Waste Boxes to collect disposable masks and gloves across more than 20 offices nationwide, including ports, regional training centres and the automaker’s headquarters in Camden, NJ.

“At Subaru, our commitment to maintaining a safe work environment is as strong as our dedication to protecting and preserving our environment by keeping it clean,” said Alan Bethke, Senior Vice President, Marketing, Subaru of America, Inc.… Read more

Pizza Hut and First Book provide educators with practical guidance and actionable steps for creating equity in the classroom

Pizza Hut and First Book has announced the launch of Empowering Educators – a collection of resources developed to provide educators with guidance and actionable steps to create equitable learning environments and navigate conversations about race and racism.

They unveiled the initiative during a virtual event, “Empowering Educators: A Convening on Racial Equity in Education,” hosted by American University’s Antiracist Research and Policy Center. The timely launch of these resources comes as the nation seeks to address issues of systemic racism during the COVID-19 pandemic, which has presented additional unprecedented challenges this school year.

These resources were created in response to a 2019 survey by First Book Research & Insights where 66 per cent of educators indicated they wanted to proactively talk about race with students but didn’t feel comfortable doing … Read more

Fender hopes to provide much-needed support to Australian musicians, road crew and industry workers who have been impacted by the pandemic

Fender Music Australia Pty Ltd (FMA) has announced a partnership with Australian music charity, Support Act to raise funds for music industry professionals whose livelihoods have been affected by COVID-19 restrictions.

Offering the chance to win one of four Fender guitars signed by some of Australia’s most respected artists in addition to a Limited-Edition #SupportLiveMusic Guitar Strap, the brand hopes to provide much-needed support to Australian musicians, road crew and industry workers who have been impacted by the pandemic.

“With thousands of Australian artists, crew and other music professionals having lost their livelihoods due to the cancellation of concerts, festivals, tours and live shows, Fender is proud to support the industry in need,” said Fender Music Australia General Manager, Mark Amory.

“Support Act is an incredibly important charity, and … Read more

Ralph Lauren invests to help enable product development using plant-based, upcycled materials as well as create and scale a new industry standard for natural fibre recycling

Ralph Lauren Corporation has announced a minority investment in Natural Fibre Welding, Inc. (NFW), a leading sustainable material science startup that has revolutionised the reuse of natural fibres – such as cotton waste – into patented, high-performance materials. As a part of the investment, Ralph Lauren will help scale NFW’s patented process and develop first-of-its-kind performance apparel made from natural, sustainable materials.

“We have evolved and progressed our business for more than 50 years because we constantly push ourselves to think openly and differently about how to approach challenges,” said David Lauren, Vice Chairman & Chief Innovation Officer at Ralph Lauren.

“Today, sustainability is an area where this is especially important, and investing with partners to scale innovative solutions is a key part of … Read more