Brand

The new jersey echoes the Home Kit and Away Kit with further inspiration taken from the city of Manchester and its history, as PUMA continues to craft kits through the lens of culture and celebrate the uniqueness of the city

Sports company PUMA has unveiled the new Manchester City Third Kit for the 2020/21 season to be worn by the men’s, women’s and youth teams. The third jersey features a stunning paisley pattern inspired by Manchester’s rich musical heritage and fashion culture.

Manchester has an illustrious musical history, known for its legendary artists and iconic venues, which has influenced the global musical landscape and continues to inspire the city’s thriving music scene to this day. The city prides itself on doing things differently – the famous haircuts, the mad music, the vibrant fashion as well as the stylish football. This is what makes Manchester so unique.

The new Manchester City … Read more

In a time when we need to be reminded more than ever of the brighter side of life, Vegemite is putting the call out to Australia to cover its iconic Happy Little Vegemites jingle

Vegemite and Thinkerbell Agency have gone deep into history to find the original sheet music and lyrics from the “other Australian national anthem”, Happy Little Vegemites, and they have handed it over to Australia.

In a time when we need to be reminded more than ever of the brighter side of life, the brand is putting the call out to Australia to cover its iconic Happy Little Vegemites jingle, with one Australian winning the opportunity to have their Mitey Cover of Happy Little Vegemites aired on radio, nationally.

“We know that Vegemite tastes like Australia, but it’s now time that we find out what Australia sounds like,” said Matt Gray, Head of Marketing, Bega Foods. “We’re … Read more

Andreas Ohlbach brings over 20 years of experience across sectors to True advertising agency

Award-winning creative B2B advertising agency True has appointed a Client Services Director from global industry heavyweight BBH.

Andreas Ohlbach is strengthening the ranks at True – the London agency of the world’s largest independent B2B agency network BBN – as it continues in its mission to ‘Make It Memorable’ for its clients.

The move is indicative of current industry trends that have seen an increase in career moves from larger to growing agencies, according to recruitment experts. Professionals ascending the ladder are attracted to more agile and expanding agencies for the strength of their employer brand, nurturing ethos, the scope of work and potential to shine.

Ohlbach has more than 20 years’ experience in marketing between his native Germany and London, having worked on long term brand planning, direct and digital marketing for clients including Fiat … Read more

Yum China opens the world’s largest Mexican-inspired restaurant chain to China’s capital

Yum China Holdings, Inc. (the “Company” or “Yum China”) have announced the opening of a new Taco Bell store in Beijing, its first store in the capital city. The new store, located in Beijing’s Liangmaqiao district, opened its doors to the public on 21 August.

“After much anticipation, we are thrilled to bring this iconic brand to Beijing. The new store integrates Taco Bell’s signature food and spirit into the local community and we are excited to welcome new and existing Taco Bell customers,” said Joey Wat, CEO of Yum China.

“We believe that there is a growing appetite for Taco Bell, and we will continue to review and refine Taco Bell’s service model and offerings for the Chinese market. We also look forward to bringing this fun and dynamic brand to other parts of the country … Read more

Estee Lauder launches its new Advanced Night Repair Synchronised Multi-Recovery Complex with its latest gaming experience

Every other brand is creating a gaming campaign but it’s still unusual for a skincare brand to do so, especially one from the “establishment” of skincare brands, Estee Lauder.

Estee Lauder’s gaming experience, ANRcade, was created by Paris interactive production company, makemepulse, to launch its new Advanced Night Repair Synchronised Multi-Recovery Complex. “Players” learn about the new serum’s benefits through a series of four games. Each game includes essentials such as sounds design, power-ups and bonuses. Players have the option of learning more about the serum benefits at the end of each game as well as from the central hub.

The ANRcade begins with a virtual tour through the iconic Advanced Night Repair product history, beginning in 1982 with the launch of the first-ever night serum, Night Repair. … Read more