Brand

This initiative marks a return to Grubhub’s roots, helping restaurants build a business by leveraging digital tools to enhance diner relationships and drive demand

Grubhub has unveiled the company’s latest initiative, “We Serve Restaurants,” a reaffirmation of its commitment to restaurants and support of the industry. Built out of in-depth research with restaurateurs and diners, this initiative marks a return to Grubhub’s roots, helping restaurants build a business by leveraging digital tools to enhance diner relationships and drive demand.

“Since my early days knocking on restaurant doors in Chicago more than 15 years ago, Grubhub’s sole focus has been helping restaurants grow. Restaurants were, and always have been, vital to our every day, and now their recovery is crucial,” said Matt Maloney, founder and CEO of Grubhub. “As communities reopen and we enter this next chapter, we’re dedicated to helping restaurants do what they love whilst successfully building their business.”… Read more

Samsung Electronics launches a month-long celebration of sustainability initiatives, programs, and innovations to celebrate World Environment Day

Samsung Electronics understands the importance of not just designing innovative products and services with the environment in mind, but also of drawing awareness to one of our planet’s most pressing issues – environmental sustainability.

This is why the company is launching a month-long celebration of sustainability initiatives, programs, and innovations to celebrate World Environment Day, a global day of sustainability awareness created by the UN Environment Programme (UNEP) that sees participation from people all around the world.

In order to encourage people to embrace creative and sustainable solutions for World Environment Day this year, Samsung is kicking off its month of sustainable celebration with the launch of Small World, a make-it-yourself cardboard collection to give the packaging a second life developed in collaboration with artist Papersmith.

Since 2020, Samsung has been expanding its … Read more

Allyson Felix defines her legacy ahead of Tokyo 2020 with Pantene’s “What’s Your Legacy” Campaign

With the long-awaited Olympic Games Tokyo 2020 ahead, Pantene is partnering with frontrunner and most decorated US Olympian in women’s track and field history, Allyson Felix, to look back and celebrate the moments that define a legacy through its “What’s Your Legacy” campaign.

The brand campaign features Allyson and her daughter, Camryn, who acknowledges that legacy is not made of only wins or medals, but the journey it took to get there; paving a path for the next generation of women and girls.

“I am thankful to have Pantene in my corner celebrating my legacy during this Olympic run,” said Felix. “After having Camryn, defining my legacy became so much more than my accomplishments on the track—she inspired me to use my voice and make a difference for her and for the world, and I … Read more

Just in time for summer and rum season, SelvaRey Coconut is poised to elevate every Piña Colada from Miami to Honolulu. The luxury spirit is made from an incredibly smooth, two-year-aged rum, infused with velvety coconut essence. It promises to forever raise the bar in the coconut rum category and the world of tropical cocktails.

“Rum is really synonymous with joy. Anyone holding a good rum cocktail is exactly where they want to be,” says … Read more

Pinterest showcases how the platform can provide people with new and exciting ideas to act on

Pinterest has recently kicked off its new brand campaign, “You Just Might Surprise Yourself”. The campaign is aimed at showcasing how the platform can provide people with new and exciting ideas to act on and help them find and shape the things they actually enjoy and that personally fulfil them.

Creative agency Droga5 created the campaign, while global media agency Mediahub was behind its media strategy, handling media buys including a television spot in the UK.

The integrated campaign will run across the UK and the US, incorporating audio, out-of-home, podcast and social ads.

The brand’s hero film for “You Just Might Surprise Yourself,” “Discovery,” was directed by Yann Demange and filmed in Los Angeles and Mexico City. It focuses on one woman’s discovery before branching out into what Pinterest called “an unbroken, energetic … Read more