Fortnight Collective has announced it is expanding its leadership team, naming Adam Chasnow Partner/Chief Creative Officer — a newly-created role for the Colorado-based accelerator.

Chasnow will be charged with leading and developing the agency’s creative team, and Fortnight’s namesake “Collective,” a group of more than 150 creative thought-leaders made up of creative directors, writers, art directors, designers, developers and technologists. He will also provide creative leadership for existing clients and will play an integral role in expanding new client business opportunities globally via the agency’s Boulder and London offices.

“As we embark upon our fifth year, we remain committed to helping brands be better, faster by eliminating overthink and over-preciousness,” said Fortnight Collective’s Founder and CEO, Andy Nathan. “Adam is a proven creative leader who will play a big part in our evolution.”

Chasnow was most recently Executive Creative Director, Co-Lead, Creative, at CPB, where he led the agency’s creative … Read more

WorkInProgress (WIP) has been named creative AOR across the Mike’s Hard Lemonade portfolio. As the #1 hard lemonade for the last two decades, this new partnership will be focused on driving continued growth and building on the iconic status the brands have achieved. WIP will be responsible for campaign development and execution across the three brands that make up the Mike’s portfolio: Mike’s Hard Lemonade, Mike’s HARDER Lemonade, and its latest offering, Mike’s Hard Lemonade Seltzer.

“With the upcoming launch of Mike’s Hard Lemonade Seltzer, we need smart and engaging creative to stand out in what’s become a very crowded market,” said John Shea, the CMO at Mike’s Hard Lemonade. “WIP’s action-based approach will help us successfully launch Mike’s Hard Lemonade Seltzer and allow us to continue to build on the tremendous growth the Mike’s portfolio has experienced.”

The new creative will launch in March and continue throughout the year. … Read more

Creative marketing agency Public Label has announced the appointment of Stephanie Sumner as SVP, Growth. Reporting to Brian Cohen, CEO of Match Marketing Group, Sumner will be responsible for leading growth initiatives at the newly launched agency.

Sumner’s hire is the latest move in the agency’s trajectory of cementing its presence in the U.S. and Canada. In December, Match Marketing Group relaunched as two separate agencies — Public Label and Match Retail — following an extensive overhaul and modernization of the agency’s unique expertise and offerings.]

“We’re thrilled to welcome someone with Stephanie’s talent and pedigree to the team. Her experience and intelligence are obvious, but it’s her passion, curiosity and personal character that make her stand out from the pack,” said Cohen. “She’s a perfect fit for Public Label’s culture, and we’re already learning from her since she’s been on board.”

A seasoned marketing leader with a passion for … Read more

WorkInProgress (WIP) launched an organic and paid digital effort for Mike’s Hard Lemonade on Friday that stars the most recent viral pop cultural star. In its first work for Mike’s Hard Lemonade, WIP incorporated “unreleased footage” from the Kitten Zoom Filter Mishap Lawyer video to illustrate how “a hard day calls for a hard lemonade.” The original video went viral last Tuesday when Texas lawyer Rod Ponton struggled to switch off the adorable baby kitten face filter during the Zoom hearing with a judge and other lawyers.

“I’m here live — I’m not a cat,” he nervously assures the assembled masses at one point, a statement that sounds even funnier when it’s mouthed by a googly-eyed kitten and offers to proceed with the meeting while using the avatar as his assistant troubleshoots the issue.

In Mike’s 17-second video, the camera cuts from the kitty to Ponton sitting at his … Read more

Nostalgic restaurant chain celebrates Valentine’s Day with sensual suite of offbeat gifts 

A&W, the 100-year-old restaurant chain known for unbeatable root beer floats and the invention of the beloved bacon cheeseburger, is calling a truce to the Chicken Sandwich War this Valentine’s Day and encouraging humanity to make Chicken Tender Lovin’ with a sensual suite of offbeat gifts instead. The theme? A&W’s Hand-Breaded Chicken Tenders, of course.

Starting on February 10th, chicken tender fanatics can enter to win one of several “Tender Lovin’” products via A&W’s Instagram, Facebook, and Twitter accounts, or by submitting an entry form at awrestaurants.com/tender-lovin. The sweepstakes ends on February 17th. Official rules are available HERE.

Up for grabs is a Hand-Breaded Chicken Tender Body Pillow, an oversized piece of literal comfort food that makes a perfectly plush companion for those spending Valentine’s Day without a sweetheart to snuggle up with. … Read more