Billboard

Domino’s Pizza has always had one nemesis: the Noid — an antihero that has been trying to prevent great pizza delivery since 1986. Maybe it was the chaos of 2020 that gave the Noid the confidence to return, or possibly the fact that Domino’s has continued to innovate around great pizza delivery with amazing technology. Whatever the reason, the Noid simply can’t stand it anymore, and the pesky antihero has returned in Domino’s new television ads, trying to thwart the advanced technology of Nuro’s R2 robot — a completely autonomous, occupant-less on-road vehicle, out on a pizza delivery.

“The Noid is Domino’s oldest and most famous villain, and the pizza delivery testing we’re doing with Nuro’s autonomous vehicle is exactly the kind of technology innovation that could provoke the Noid to return,” said Kate Trumbull, Domino’s vice president of advertising. “However, after 35 years of practice in avoiding the Noid, … Read more

The “Goodness from Grit” campaign tells the incredible untold story of SIMI Winery’s most fearless leader, Isabelle Simi. A woman pioneer in Sonoma winemaking, Isabelle overcame personal tragedy to successfully lead and grow her family’s winery through Prohibition, opening the company’s first tasting room in Sonoma Valley, CA in 1934 when most other wineries were foundering after a decade of legalized temperance. She continued to develop the business and set its highly successful course for over 70 years. “Goodness from Grit” celebrates the connection between hard work and excellent wine by chronicling Isabelle’s challenges and ultimate triumphs that led to the success of the SIMI brand today.

SIMI and VB+P collaborated with acclaimed MJZ director Nick Ball and two-time Academy Award nominated cinematographer Seamus McGarvey to craft Isabelle’s story. The anthology video launched last week and the full integrated campaign, which will include digital, social, influencer efforts and retail assets, … Read more

This Earth Day, Fat Tire is releasing “Torched Earth Ale” — a beer made with smoke-tainted water, dandelions and drought-resistant grains – some of the less-than-ideal ingredients that would be available and affordable to brewers in a climate-ravaged future without aggressive action now to confront the climate crisis. The resulting dark starchy liquid with smokey aromatics is not likely to win any awards, but does highlight the stakes of climate change for beer lovers everywhere. 

In addition, Fat Tire is launching a sustained campaign asking beer drinkers to make a “Last Call for Climate” by demanding their favorite brands adopt 2030 climate plans. As of this year, 70 percent of Fortune 500 companies lack a meaningful climate action plan (one that will help companies achieve or be well on the way to achieving net-zero emissions by 2030, the year scientists say that catastrophic climate change could be irreversible without bold … Read more

The freelance world is great, but when things get slow it can be challenging to stay creative and positive. During a recent slow period, freelance cinematographer/video editor Chad Weber started filming around Longmont using abstract techniques involving glass elements like prisms in front of the lens. He got the idea to explore this technique after watching the documentary “The Dissident” with cinematographer Jake Swantko.

Chad talks about the project and the continued realities of film production: “During the early months of the pandemic, I was fortunate to have a pretty good workload of editing work. But as months dragged into the fall and winter, things seemed slow to a crawl. No networking events. Little paid work. Only so many tutorials to watch in a day. Anyone else relate?

Creative energy was building up and, with that, sometimes frustration and negativity. I try to find passion projects like these to fill … Read more

SLIQ Spirited Ice, a premium hard freezer pop launched by 21 Holdings LLC — a subsidiary of the world’s leading freezer pop manufacturer, The Jel Sert Company — has signed brand new agency, Good Conduct, as their creative agency of record to launch their innovation.  SLIQ is a new entrant into the emerging alcoholic freezer pop category and aims to make waves with a national launch late spring and summer in 2021. That’s right, alcoholic freezer pops. The classic form of the freezer pops you remember as a kid, now in adult form — with three core products: Vodka, Agave, and Rum.

“We’re excited to be working with Good Conduct to bring the SLIQ brand to life on a national level in a big way. Their mindset of tapping into consumer truth to build brands for long term advocacy versus short term flashes will help establish SLIQ as the … Read more