Conspiracy Theory a new “solutions-oriented network of agencies and businesses that provide hands-on digital and media solutions,” has bought Boulder digital product agency Mondo Robot.

Chris Hess founded Mondo Robot more than 15 years ago on what matters most: the work and the people who create it. Mondo Robot has created meaningful apps, websites and experiences with partners such as Microsoft, Comcast, Vail Resorts, Coachella, Specialized Bicycles and the Michael J. Fox Foundation. While the work they produce wins awards, that’s not the end goal. They focus on creating digital solutions that optimize, redefine and disrupt industry standards, and solve complex business problems for their partners.

“I have put my blood, sweat and tears into Mondo Robot, so has everyone who has played a vital role in building it into what it is today,” said Chris Hess, founder of Mondo Robot. “I have been approached to sell by multiple … Read more

In the 1980s, A&W tried to compete with the immensely popular McDonald’s Quarter Pounder by offering a bigger, juicier 1/3 pound burger at the same price. Unfortunately, Americans aren’t so great at math. Confused consumers wrongly assumed that 1/4 was bigger than 1/3 (You know, because 4 is bigger than 3) and the whole experiment went down in history as a huge marketing fail.

Leaders of the beloved QSR chain —f ounded in 1919 and the oldest in America—have spent every waking moment since this embarrassing fiasco crunching the numbers, employing a team of top mathematicians and the creative services of ad agency Cornett in an attempt to bounce back with a burger so big and a message so clear that no one in their right mind would think it’s smaller than a puny Quarter Pounder. And they’ve done it!

A&W is launching the 3/9 Pound Burger with a dramatic … Read more

As more and more businesses in the Denver region begin to return to normal, there’s a growing concern about maintaining the reduced traffic congestion and improved air quality that occurred last year as a result of the pandemic. In response, the Denver Regional Council of Governments (DRCOG) has unveiled a clever, retro 50s-inspired new campaign created by agency Cactus for their Way to Go program — a long-time DRCOG informational initiative to get business owners and employees to think differently about their commutes.

The new creative, which features illustrations from UK-based artist Sam Hadley, perfectly captures the colorful nuances of ads from the mid-20th century, while the copy implores commuters and employers to “Leave Traffic To Memory Lane,” “9-5 Is So 2019” and “Times Have Changed. Your Talent Wants Options,” among others.

Visitors to the Cactus-redesigned Waytogo.org site are met with the same retro look and detailed content offering new … Read more

Continuing its commitment to building brands that are more human-centered, digital experience agency Green Stone welcomes Lauren Winslow as Design Director. A longtime creative and strategic leader, Winslow not only brings expertise in e-commerce, but in creating humanistic design systems that exceed rapidly evolving audience expectations. She will work closely with Green Stone’s Experience Director and VP, Charles Law.

“With Lauren, we’ve found someone who can bring a world-class approach and appreciation for the nuances of modern brand-building,” says Founder and CEO Matt Walsh. “The pandemic has changed the ways people engage with brands and it’s crucial that the digital experiences brands bring into the world rise to that challenge. Lauren’s talent will help our teams navigate this new landscape for our partners.”

Over her career, Winslow has alternated between the brand and agency worlds, working with some of the industry’s most recognizable companies. Most recently she spent seven years … Read more

The Eiffel Tower. Big Ben. The Great Pyramid of Giza. 172 John St. What do these structures have in common? Well, they have all been recreated in painstaking detail in the massively popular world-building game Minecraft.

As part of its 20th anniversary celebration, Toronto agency john st. recreated its office right down to the very last detail — including its distinctive 650-pound concrete reception bench and the staff’s favorite elevator-riding dog, Doug. And with large get-togethers still discouraged in Canada, this Minecraft site also became the site of a virtual hang to mark the agency’s milestone anniversary. Yes, they had an office party in Minecraft.

“Our location has been very important to us — we’re named john st. after all,” said CEO Stephanie Hurst. “The experiences we’ve shared here — from sneaking chocolates from the reception desk to the random pigeons who like to visit the first floor — have … Read more