Billboard

Colorado Lottery and Cactus have debuted a new campaign that pays homage to the state’s “rugged optimism” through a comedic, vintage lens. The effort channels retro advertising across a slate of assets including a 60-second TV spot, titled “Winning Country,” as well as print, out of home and social.

]“This campaign feels different from the Colorado Lottery work we’ve done in the past,” says Shea Tullos, Cactus creative director. “Typically, our campaigns are created to generate excitement about a new game or game change. ‘Winning Country’ is a celebration of our state as much as our state lotto. Colorado has always been a place where people come to chase jackpots, whether gold nuggets or just a better way of life. It was seen as rugged and wild but loaded with optimism in a way that feels delightfully silly to today’s media-savvy consumers.”

The TV and online spots celebrate the beauty … Read more

This new digital video series from CPB for Hotels.com, shot in the style of a 90s after school special, features Captain Obvious covering important topics like sleeping around and finding the right partner.

The four spot campaign directed by Jake Szymanski of Gifted Youth — known for his work with Funny or Die and SNL Digital Shorts — shows how you can practice safe booking thanks to Hotels.com’s free cancellation that gives you the “protection” you need, and the ability to explore “places you’ve never gone before” with the variety of accommodation types offered. The spots will begin running on Snapchat, Spotify, Vevo and Vox starting today.

CPB went full 90s on this campaign, making sure the wardrobe and makeup were period correct. Captain’s outfit features his signature color palette and regalia in the form of a nylon windbreaker with sweet 90s kicks. And since revealing in last year’s Future … Read more

Domino’s Pizza has always had one nemesis: the Noid — an antihero that has been trying to prevent great pizza delivery since 1986. Maybe it was the chaos of 2020 that gave the Noid the confidence to return, or possibly the fact that Domino’s has continued to innovate around great pizza delivery with amazing technology. Whatever the reason, the Noid simply can’t stand it anymore, and the pesky antihero has returned in Domino’s new television ads, trying to thwart the advanced technology of Nuro’s R2 robot — a completely autonomous, occupant-less on-road vehicle, out on a pizza delivery.

“The Noid is Domino’s oldest and most famous villain, and the pizza delivery testing we’re doing with Nuro’s autonomous vehicle is exactly the kind of technology innovation that could provoke the Noid to return,” said Kate Trumbull, Domino’s vice president of advertising. “However, after 35 years of practice in avoiding the Noid, … Read more

The “Goodness from Grit” campaign tells the incredible untold story of SIMI Winery’s most fearless leader, Isabelle Simi. A woman pioneer in Sonoma winemaking, Isabelle overcame personal tragedy to successfully lead and grow her family’s winery through Prohibition, opening the company’s first tasting room in Sonoma Valley, CA in 1934 when most other wineries were foundering after a decade of legalized temperance. She continued to develop the business and set its highly successful course for over 70 years. “Goodness from Grit” celebrates the connection between hard work and excellent wine by chronicling Isabelle’s challenges and ultimate triumphs that led to the success of the SIMI brand today.

SIMI and VB+P collaborated with acclaimed MJZ director Nick Ball and two-time Academy Award nominated cinematographer Seamus McGarvey to craft Isabelle’s story. The anthology video launched last week and the full integrated campaign, which will include digital, social, influencer efforts and retail assets, … Read more

This Earth Day, Fat Tire is releasing “Torched Earth Ale” — a beer made with smoke-tainted water, dandelions and drought-resistant grains – some of the less-than-ideal ingredients that would be available and affordable to brewers in a climate-ravaged future without aggressive action now to confront the climate crisis. The resulting dark starchy liquid with smokey aromatics is not likely to win any awards, but does highlight the stakes of climate change for beer lovers everywhere. 

In addition, Fat Tire is launching a sustained campaign asking beer drinkers to make a “Last Call for Climate” by demanding their favorite brands adopt 2030 climate plans. As of this year, 70 percent of Fortune 500 companies lack a meaningful climate action plan (one that will help companies achieve or be well on the way to achieving net-zero emissions by 2030, the year scientists say that catastrophic climate change could be irreversible without bold … Read more