The surging gold price may have encouraged many investors to buy the yellow metal in recent months. But this might not be the best way to become rich and retire early. Instead, it may be better to follow the advice of Warren Buffett. 

Warren Buffett’s view on gold

Buffett has always been against buying gold. According to the billionaire investor, buying it is a waste of money because it produces no cash. And most of the time, owners have to actually pay to store their gold. 

As a result, all owners can do is sit tight and hope the price of gold keeps rising. On the other hand, companies produce cash, which supports their share prices.

That’s why Buffett likes owning stocks over precious metals like gold. He believes stocks are more likely to produce better returns over the long term. And so far, he’s been right. Stocks have substantially … Read more

If you’re looking for the best investments to make in 2020, your timing could be good.

For example, last week’s figures from the Office for National Statistics showed a dire plunge in GDP for the second quarter of the year. But there were encouraging signs of recovery in May and June as lockdowns began to ease.

A good time to invest

In the real world, when economies begin to emerge from recession it can be a great time to start or expand a business.  And in the stock market, new bull runs begin at the bottom of bear moves. Indeed, many shares have recovered from their spring lows already. And that makes sense because the stock market tends to be a leading indicator. Meanwhile, the ONS figures are a lagging confirmation that the stock market was ‘right’ when it rose earlier.

That doesn’t mean there isn’t anything to worry about … Read more

Our Commitment to Helping Schools Thrive in the Next Normal

COVID-19 has impacted education forever. While “back to school” will look different this year, we’re inspired by the resilience of entire school communities — from teachers and counselors to students and families — as they navigate this period of change. 

K-12 leaders are meeting increased needs and addressing heightened inequities to support their students and families in a new, learn-anywhere world. If one thing is certain about the future of education, it’s that supporting a connected experience for all students is more critical than ever before. 

We’ve been working closely with school leaders to learn how we can help, and we heard three key things: delivering equitable student support is critical as schools navigate remote environments; for schools that are reopening, safety is top of mind as well as access to wellness data for efficient decision making; and frequent family Read more

By: Jon Fee and Devi Thomas, Salesforce.org leaders who spend more time on Google Meet than any other place on the planet

If you’ve been working from home, you’re likely facing some degree of digital fatigue. Screen fatigue is real. Spicing things up with virtual backgrounds bought us a little time, but as the dog days of summer drag on, we are all officially “Zoomed” out! What’s a marketer to do when the physical medium is on pause?

While shelter-in-place has made bakers, puzzlers, and artists out of many of us, we are still spending a significant amount of time with digital content. As 42{429fc2506e610357e12b2a5665db82631200a2e00b3a1d8839077d76f18e2e8b} of the U.S. labor force continues to work from home full-time, we have heavily increased our reliance on our devices to keep us working, connected, and entertained. In fact, the average time spent with digital media is moving toward 7.5 hours per day.

Studies show
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Authentic Content Customer Experience

The experience customers have through marketing content can be one of the most important differentiators for brands today.

And yet 58{429fc2506e610357e12b2a5665db82631200a2e00b3a1d8839077d76f18e2e8b} of B2B buyers don’t not believe claims made by the vendors they most recently bought from (TrustRadius).

It’s hard to create a great experience if customers don’t trust brand communications.

Trust is the gateway to influence perceptions, behaviors and actions and brands that want to succeed in the uncertain environment of today’s digital world need to double down on building trust with their customers. But how?

Today’s increasingly digital buyers have high expectations of the companies they do business with: buyers want personalized and relevant information, they want a consistent experience across channels, they want confidence in the brand as a company that cares about privacy, their customers and the community.

Meeting these expectations has been a challenge. From fake news to privacy issues to deep fakes, … Read more