While providing employees with meaningful ways to give back remains top of mind for employers, corporate social responsibility (CSR) leaders in particular have to strengthen their partnership with human resources to care for employees’ wellbeing and keep them engaged and healthy, both physically and mentally. As crises magnify existing inequalities, organizations, institutions, and businesses also realize they must urgently respond to the needs of their communities, ensuring they maintain economic viability while also laying the foundation for a just, equal, and integrated society.

Employees need clear safety guidelines for in-person volunteering.

Because 2020 is unlike any year, we put together a list of 10 ways companies are rethinking and reframing giving and volunteering programs for maximum impact. Read our full guide on how CSR can lead for impact in times of crisis.

1. Shift to virtual volunteering

Virtual volunteering goes a long way toward satisfying the needs of your employees … Read more

I glanced at a headline recently about a young adult who’d taken his life savings from an NS&I savings account to invest money in a Stocks and Shares ISA.

All that birthday money and savings from paper rounds, taken from a ‘safe’ National Savings and Investments account and ‘risked’ on the stock market. Is it a good idea? You bet it’s a good idea. Let me explain why.

Why I’d invest money rather than save it

A quick glance at the NS&I website reveals the top interest rate for cash savings is around 1{429fc2506e610357e12b2a5665db82631200a2e00b3a1d8839077d76f18e2e8b}. I can understand why many would be attracted to NS&I because it’s backed by the UK government. But if you compound your savings with that rate of return over decades there’s a good chance the value of your savings will fall. Indeed, the rate of general inflation tends to run higher than 1{429fc2506e610357e12b2a5665db82631200a2e00b3a1d8839077d76f18e2e8b}. So the spending … Read more




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Smiling businesswoman at computer image.

Are you using the latest search engine optimization (SEO) tools to help with your content marketing efforts?

Don’t worry, as we’ve got you covered with a look at some of the most helpful SEO tools to help you refine and augment your content marketing plans.

Sorting through lists of the seemingly endless number of available SEO tools can be frustrating as well as a hit and miss proposition, however we’ve put this collection together so that you can skip the search and get right into SEO tools you can use today to help you create amazing content marketing stories.

Let’s jump in with our collection of fresh SEO tools to boost your content marketing experiences.

1 — Google Lighthouse

Google Lighthouse

Google’s own Lighthouse tool — an open-source project — offers a simple way to check a number of basic SEO-related issues that every website should consider. Among its auditing functions … Read more

Yes, it’s only August. But end-of-year fundraising is right around the corner and there’s no better time to start planning than now–especially in our current environment. In 2019, nonprofits raised almost 28{429fc2506e610357e12b2a5665db82631200a2e00b3a1d8839077d76f18e2e8b} more than in 2018 for GivingTuesday, and during COVID the quick turnaround for #GivingTuesdayNow raised $503M in response to the pandemic. #GivingTuesday is only one piece of the annual fundraising pie which will need to evolve this year, so it’s never too early to start implementing your strategy. Let’s walk through five ways to maximize your end-of-year fundraising.

Start now to maximize your end-of-year fundraising.

1. Start NOW!

The first and most important key to a successful end-of-year fundraising campaign is to start now! Start by taking a look at what you did last year. How’d it go? Was it better than the year before? How do you measure success? Total donations is one metric that’s great … Read more