If you’re looking for the best investments to make in 2020, your timing could be good.

For example, last week’s figures from the Office for National Statistics showed a dire plunge in GDP for the second quarter of the year. But there were encouraging signs of recovery in May and June as lockdowns began to ease.

A good time to invest

In the real world, when economies begin to emerge from recession it can be a great time to start or expand a business.  And in the stock market, new bull runs begin at the bottom of bear moves. Indeed, many shares have recovered from their spring lows already. And that makes sense because the stock market tends to be a leading indicator. Meanwhile, the ONS figures are a lagging confirmation that the stock market was ‘right’ when it rose earlier.

That doesn’t mean there isn’t anything to worry about … Read more

Our Commitment to Helping Schools Thrive in the Next Normal

COVID-19 has impacted education forever. While “back to school” will look different this year, we’re inspired by the resilience of entire school communities — from teachers and counselors to students and families — as they navigate this period of change. 

K-12 leaders are meeting increased needs and addressing heightened inequities to support their students and families in a new, learn-anywhere world. If one thing is certain about the future of education, it’s that supporting a connected experience for all students is more critical than ever before. 

We’ve been working closely with school leaders to learn how we can help, and we heard three key things: delivering equitable student support is critical as schools navigate remote environments; for schools that are reopening, safety is top of mind as well as access to wellness data for efficient decision making; and frequent family Read more

By: Jon Fee and Devi Thomas, Salesforce.org leaders who spend more time on Google Meet than any other place on the planet

If you’ve been working from home, you’re likely facing some degree of digital fatigue. Screen fatigue is real. Spicing things up with virtual backgrounds bought us a little time, but as the dog days of summer drag on, we are all officially “Zoomed” out! What’s a marketer to do when the physical medium is on pause?

While shelter-in-place has made bakers, puzzlers, and artists out of many of us, we are still spending a significant amount of time with digital content. As 42{429fc2506e610357e12b2a5665db82631200a2e00b3a1d8839077d76f18e2e8b} of the U.S. labor force continues to work from home full-time, we have heavily increased our reliance on our devices to keep us working, connected, and entertained. In fact, the average time spent with digital media is moving toward 7.5 hours per day.

Studies show
Read more

Authentic Content Customer Experience

The experience customers have through marketing content can be one of the most important differentiators for brands today.

And yet 58{429fc2506e610357e12b2a5665db82631200a2e00b3a1d8839077d76f18e2e8b} of B2B buyers don’t not believe claims made by the vendors they most recently bought from (TrustRadius).

It’s hard to create a great experience if customers don’t trust brand communications.

Trust is the gateway to influence perceptions, behaviors and actions and brands that want to succeed in the uncertain environment of today’s digital world need to double down on building trust with their customers. But how?

Today’s increasingly digital buyers have high expectations of the companies they do business with: buyers want personalized and relevant information, they want a consistent experience across channels, they want confidence in the brand as a company that cares about privacy, their customers and the community.

Meeting these expectations has been a challenge. From fake news to privacy issues to deep fakes, … Read more

Working at Home with Cat on Laptop

I’ll never forget the night that everything really changed.

It was my wife’s birthday, March 11th. I took her out for dinner at a lovely restaurant in South Minneapolis, and for a couple of blissful hours, over exotic cocktails and delicious food, we unplugged from the loudening noise of a worrisome outside world.

After we walked out of that restaurant, there would be no more tuning out.

Stepping out from the darkly lit building, I looked down at my phone, and tried to process the sudden rush of stunning headlines:

WHO declares global pandemic. NBA suspends season. Trump addresses the nation. Tom Hanks has coronavirus. Tom Hanks!

It all happened on the same day, like a floodgate bursting. And the ensuing deluge has since uprooted almost every sense of normalcy we once knew. Around that time, I stopped going into work, as did most others around the country. I haven’t … Read more