Morrisons shares the year-round dedication of British farmers with a Christmas advert dedicated to the key workers that put Christmas food on tables around the world. The brand introduces a new Christmas hero this year, Farmer Christmas.

The 60 second TV ad, created with Publicis Poke, tells the tale of Farmer Christmas, who “works all year too” to deliver Christmas food across the country. The ad highlights the role of Morrisons’ supermarket workers and food producers.

“Told through the eyes of children, our advert reveals the ‘secret’ of the other star of Christmas – not Father Christmas but Farmer Christmas,” said Morrisons chief customer and marketing officer Rachel Eyre.

“It aims to celebrate and showcase all the hard work, skill and dedication that goes on behind the scenes to grow and make the food for Christmas throughout the year. From all the British farmers and growers we work with directly, Read more

The Walt Disney company is the latest to reveal their plans to join the likes of Mark Zuckerberg and Microsoft in the metaverse. High-Ho High-Ho, off to the metaverse is where all the big brands plan to go!

The new tech concept, a blending of the physical and digital worlds where people can interact virtually, is becoming a multibillion-dollar fixation for Silicon Valley executives. 

Hollywood is taking note too, according to the Disney chief executive, Bob Chapek, who said on Wednesday the company was preparing to take the leap into virtual reality.

Referring to Disney’s history of innovation in storytelling, which includes the Mickey Mouse cartoon Steamboat Willie, one of the first to feature synchronised sound, Chapek said: “The Walt Disney Company has a long track record as an early adopter in the use of technology to enhance the entertainment experience.”

Disney’s former executive vice-president of digital, Tilak Mandadi, wrote Read more

The Jeff Bezos-backed electric carmaker Rivian is aiming for a market value of $65bn (£48bn) when shares start trading in New York, in one of the biggest-ever stock market floats.

Rivian announced late on Tuesday that its shares would start trading at $78 each, significantly above the $52 a share lower end of the range it had first targeted. It sold 153m shares, more than the 135m it aimed for initially.

The increased offer price means Rivian will raise $11.9bn, putting it among the top 10 initial public offerings of all time in the US, according to data from Dealogic.

More than 20 investment banks are involved in running the sale, led by Morgan Stanley, Goldman Sachs and JP Morgan.

The raised price reflects the huge demand for shares in electric carmakers on the day that a series of carmakers and countries pledged to move away from fossil fuels by Read more

Music publisher platform Vevo has introduced a suite of tools to enable brands to meet their diversity pledges, but says more work is needed to translate words into action.

According to Vevo, brands have often struggled to come up with a solution that moves beyond performative pledges to long-term allyship. Vevo’s vice-president of international sales James Cornish told The Drum: “We need better solutions and investment in place to support Black artists’ contribution to the music industry.”

In the wake of George Floyd’s killing, the ad industry made a series of promises including an open letter from UK ad agencies coordinated by Creative Equals and the ‘Call for Change’ 12-step plan signed by 6000 Black ad professionals.

Cornish said the pledges demonstrated a “willingness” to change and invest in Black artists, but that the industry is only just “scratching the surface of how to put this into play.”

“It’s really Read more

Being a competitive business means staying ahead of the game in as many respects as possible, and though you’d like to be at the top in facets of operations, sometimes businesses come up a little behind. This is when working with a outside party, such as an advertising agency, come be a great benefit to a business needing to take that next step to number one.

Running a business, regardless of the size of said business, is a never-ending task. You’re pulled in so many directions, it can sometimes feel as though you’re bound to drop the ball somewhere along the line. Though a business owner can try his or her hardest, something is bound to fall through the cracks. Some businesses can recover from these setbacks, whereas others crash and burn.

Advertising & marketing are what make businesses relevant to prospective customers. Search Engine Optimization  A business may make

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