Advertising Agency

Everyone’s favourite photo based messaging service Snapchat has announced a big step promising the launch of a brand new global creative studio named arcadia.

Arcadia is a new branch in the Snap-family which will be focusing on creating branded augmented reality content. On top of bringing fresh and exciting new content for all of its every day consumers they will also be offering workshops, insights and trend reports to prospective clients so that they will be able to boots their following and media traffic both through augmented reality and other platforms.

In one of snaps most recent statements it has been promised that the team would be lead by a team of world class experts.

“A place where client ambition meets creative design meets cutting-edge technology, Arcadia’s goal will be to elevate the overall AR ecosystem. It will do so by pushing the limits of what’s possible in the format … Read more

The video sharing app TikTok is famous for its short lip sync videos, dance routines and humor. The app’s popularity soared during the pandemic. 

TikTok is now producing it’s first live shopping and entertainment event where consumers can buy products directly on the platform, tapping into the ascending “social shopping”.

“We think it’s a really significant moment. E-commerce is a big opportunity for TikTok and it’s something we’re investing in significantly,” said Rich Waterworth, TikTok General Manager, UK and EU.

Whether it’s sportswear or make up, consumers are increasingly browsing, discovering and buying items on social media platforms like Facebook and Instagram. TikTok, which launched in the UK in 2018, is now aiming to catch up with their competitors by offering this new service.

The pandemic has accelerated this shift. As stores closed during lockdowns, retailers raced to get more of their products online. Social media apps joined in to … Read more

The upcoming Hollywood blockbuster Spider-Man: No Way Home is set to be a box office hit after breaking the UK record for advance ticket sales, which are being snapped up at three times the rate of those for the James Bond movie No Time to Die.

Odeon, the biggest operator in the UK and Ireland with more than 120 cinemas, said it had sold over 200,000 tickets for the film in the first seven days since release.

The rate of ticket sales to see the film, which stars British actor Tom Holland as Peter Parker, has broken the presale record set by 2019’s Avengers: Endgame. Odeon also said that the Spider-Man presales rate in the first seven days was three times that amassed by Daniel Craig’s eagerly anticipated and final film as James Bond.

“As we head into the festive period, we are really pleased with the advance booking numbers … Read more

Selfridges’ owner, the Weston family has been seeking about £4 billion for the department store chain, is understood to have agreed terms with Central Group in the last few days and wants to close the deal by the end of the year. According to the Times, which first reported the deal. 

The UK retailer owns 25 outlets, including a huge flagship store in London’s Oxford Street, and branches in Dublin, the Netherlands and Canada.

Selfridges was founded in 1908 by US retail magnate Harry Gordon Selfridge. The chain has been owned by the billionaire Westons for 18 years.

The Weston family put the chain up for sale in June, a few months after the death of Galen Weston, who oversaw the move to take the department store private in 2003.

The family control Selfridges through Wittington Investments Ltd, in Canada, which is separate from the UK arm of the same … Read more