Clorox’s campaign empowers consumers to reclaim the glow in their chateau with the exuberant declaration of “YAS CLEAN!”

With spring upon us, Clorox Scentiva and actor, activist and fashion icon Billy Porter are challenging consumers to reimagine their clean routine with a musically-charged TikTok transformation challenge to turn homes across the country from drab to fab.

The brand is also introducing the YAS CLEAN! Sweepstakes, where one lucky winner will receive a US$5k/£3.6k home makeover for themselves and a US$5/£3.6k donation to a charity of their choice.

Backed by extraordinary scents including Tahitian Grapefruit Splash and Pacific Breeze & Coconut, Clorox Scentiva and Porter are on a mission to promote the uplifting effects of cleaning as a means of self-care and a fresh start to spring so consumers can stop cleaning and start QUEENING. #YASCLEAN!

“We’ve all spent a bit more time in our homes than we probably would have … Read more

Fortnight Collective has announced it is expanding its leadership team, naming Adam Chasnow Partner/Chief Creative Officer — a newly-created role for the Colorado-based accelerator.

Chasnow will be charged with leading and developing the agency’s creative team, and Fortnight’s namesake “Collective,” a group of more than 150 creative thought-leaders made up of creative directors, writers, art directors, designers, developers and technologists. He will also provide creative leadership for existing clients and will play an integral role in expanding new client business opportunities globally via the agency’s Boulder and London offices.

“As we embark upon our fifth year, we remain committed to helping brands be better, faster by eliminating overthink and over-preciousness,” said Fortnight Collective’s Founder and CEO, Andy Nathan. “Adam is a proven creative leader who will play a big part in our evolution.”

Chasnow was most recently Executive Creative Director, Co-Lead, Creative, at CPB, where he led the agency’s creative … Read more

MullenLowe London evolves the original ‘Home, We Get It’ concept to capture honest moments of life at home in their latest spot for Dunelm

Following the success of its Autumn launch, leading homewares retailer Dunelm is rolling out the second phase of its ‘Home, We Get It’ campaign today, with a thirty-second TV ad airing tonight on ITV.

Jemma Williams, Director of Brand and Marketing at Dunelm, shared: “It has been a short while since the Autumn, yet many things have changed in our lives. The one constant has been the comfort in our homes. Our Spring campaign will continue to share the joy in everyday life, through our evolved ‘Home. We Get It’ platform. These stories are not clichés. They’re real moments of humour, joy, frustration and love; shared with us and voted on by our community of customers.”

Working with director Joanna Bailey, MullenLowe London evolved the original … Read more

The agreement will see Fuller’s London Pride become the Official Beer of The British & Irish Lions continuing the brand’s long-standing relationship with rugby

Fuller’s London Pride has announced a two-year partnership with The British & Irish Lions. The agreement will see Fuller’s London Pride become the Official Beer of The British & Irish Lions continuing the brand’s long-standing relationship with rugby; from supporting the game’s grassroots community clubs up to the elite level, and as an iconic ale enjoyed by spectators and players alike for generations.

Fuller’s London Pride will launch the partnership with its Roar with Pride campaign, offering supporters a range of VIP experiences around the Lions’ three-test series against Rugby World Cup champions, South Africa – “the Springboks”. Fans of the amber ale will also find Lions branding incorporated across Fuller’s London Pride packaging and products, as well as at the point of sale in pubs … Read more

SK-II’s studio division and content hub will be dedicated to tackling social pressures impacting women today through the power of film and storytelling

Inspired by its purpose #CHANGEDESTINY as the world re-emerges from unprecedented times, global prestige skincare brand SK-II announces the launch of “SK-II STUDIO” – the brand’s first film studio division and content hub dedicated to tackling social pressures impacting women today through the power of film and storytelling.

Bringing together world-renown film makers, animators, musicians, content creators with the passion to inspire positive change as part of SK-II STUDIO, SK-II will be directing more of its brand content towards driving conversations with a bigger purpose around social pressures impacting women.

This is part of SK-II’s brand purpose #CHANGEDESTINY as a human brand to use its voice as a force for good and growth in its ongoing journey to elevate brand-building beyond traditional promotion-driven advertising.

This year, SK-II … Read more