Clorox’s campaign empowers consumers to reclaim the glow in their chateau with the exuberant declaration of “YAS CLEAN!”
With spring upon us, Clorox Scentiva and actor, activist and fashion icon Billy Porter are challenging consumers to reimagine their clean routine with a musically-charged TikTok transformation challenge to turn homes across the country from drab to fab.
The brand is also introducing the YAS CLEAN! Sweepstakes, where one lucky winner will receive a US$5k/£3.6k home makeover for themselves and a US$5/£3.6k donation to a charity of their choice.
Backed by extraordinary scents including Tahitian Grapefruit Splash and Pacific Breeze & Coconut, Clorox Scentiva and Porter are on a mission to promote the uplifting effects of cleaning as a means of self-care and a fresh start to spring so consumers can stop cleaning and start QUEENING. #YASCLEAN!
“We’ve all spent a bit more time in our homes than we probably would have … Read more