The freelance world is great, but when things get slow it can be challenging to stay creative and positive. During a recent slow period, freelance cinematographer/video editor Chad Weber started filming around Longmont using abstract techniques involving glass elements like prisms in front of the lens. He got the idea to explore this technique after watching the documentary “The Dissident” with cinematographer Jake Swantko.

Chad talks about the project and the continued realities of film production: “During the early months of the pandemic, I was fortunate to have a pretty good workload of editing work. But as months dragged into the fall and winter, things seemed slow to a crawl. No networking events. Little paid work. Only so many tutorials to watch in a day. Anyone else relate?

Creative energy was building up and, with that, sometimes frustration and negativity. I try to find passion projects like these to fill … Read more

Timex’s campaign conveys a message of hope and resiliency as many around the world continue to persevere in the face of difficult circumstances

Timex, a brand in watchmaking, unveils its new brand campaign – WE DON’T STOP. The slogan known around the world, “It takes a licking and keeps on ticking,” is getting a modern update that better expresses the outlook and mindset of the company in the 21st century.

With the campaign’s debut, Timex unveils its new creative featuring notable change makers from around the world who display their resilience and are inspiring others through their actions, as well as supporting the #TOGETHERBAND campaign, through action and a charitable donation to further the “We Don’t Stop” mission and provide a platform for everyday heroes.

With this new campaign, WE DON’T STOP conveys a message of hope and resiliency as many around the world continue to persevere in the … Read more

KFC donates one million pieces of chicken to America’s seniors who were disproportionately impacted by COVID-19

Kentucky Fried Chicken is once again donating one million pieces of chicken to support the communities it serves, this time dedicating its world-famous secret recipe to support seniors across the country who have been adversely impacted by the COVID-19 pandemic. As part of this initiative, KFC is partnering with Meals on Wheels America to help provide meals to homebound seniors in need.

From now through May, KFC US is donating boneless, skinless chicken breast filets to local Meals on Wheels programs in select markets, providing quality protein critical to senior nutrition that Meals on Wheels programmes will cook and deliver to seniors experiencing food insecurity.

Along with a one-time product donation to Meals on Wheels America from KFC US, KFC franchisees across the country will also support seniors in their local communities, dedicating a … Read more

Mars Food brings its first mono-material microwavable rice pouch to market in the UK

Mars Food has announced the launch of the initial roll-out of the highly anticipated mono polypropylene (PP) packaging for the company’s microwavable rice pouch range which is designed for recyclability.

Launching as a pilot, the roll-out will begin on Uncle Ben’s Ready to Heat Wholegrain rice, soon to be re-branded as Ben’s Original, available in Tesco stores from the middle of April. Learnings about how the material run through Mars’ supply chain will inform a wider roll-out in the year ahead.

Developed with global packaging partner, Amcor, the use of high performing mono-PP material will allow Mars Food to retain the shape, shelf life, functionality and high safety standards needed for its brands’ packaging whilst allowing the pouches to be recycled where the correct collection and recycling infrastructure exists that accepts flexible plastic.

This … Read more

SLIQ Spirited Ice, a premium hard freezer pop launched by 21 Holdings LLC — a subsidiary of the world’s leading freezer pop manufacturer, The Jel Sert Company — has signed brand new agency, Good Conduct, as their creative agency of record to launch their innovation.  SLIQ is a new entrant into the emerging alcoholic freezer pop category and aims to make waves with a national launch late spring and summer in 2021. That’s right, alcoholic freezer pops. The classic form of the freezer pops you remember as a kid, now in adult form — with three core products: Vodka, Agave, and Rum.

“We’re excited to be working with Good Conduct to bring the SLIQ brand to life on a national level in a big way. Their mindset of tapping into consumer truth to build brands for long term advocacy versus short term flashes will help establish SLIQ as the … Read more