Teva works to divert products from landfills with a new sandal recycling initiative

Teva, a division of Deckers Brands, announces TevaForever, a partnership with international recycling leader TerraCycle, dedicated to giving well-worn Teva sandals a new life. The recycling programme reinforces Teva’s commitment to reducing its environmental impact and keeping waste out of landfills.

Well-worn Teva sandals have a soul of their own, shaped by every wild adventure they’ve weathered. When they are ready to be retired, there has never been a great place to go—until now.

Through the TevaForever Recycling Programme, well-loved Teva sandals can be mailed to TerraCycle at no cost to the customer, diverting them from landfills so they can be recycled into something new. The brand’s long-term vision is to work towards solutions to one day fully close the loop by recycling old Teva sandals into new ones.

“The partnership with TerraCycle is … Read more

The Pet Food Express campaign encourages the public to ADOPT – FOSTER – DONATE to give 1,000’s of kittens a break and lessen the strain on local rescues and shelters

Pet Food Express, a trusted rescue and shelter partner, launches a multi-platform awareness campaign dedicated to relieving the state’s influx of kittens and the strain it puts on local rescues and shelters; the campaign’s focus is Adopt – Foster – Donate.

Visit the dedicated Kitten Season landing page at www.petfood.express/kittenseason to get involved with any of the 84 partnering rescues and shelters or to make a donation, 100% of which goes directly to buying supplies for local rescues and shelters.

In 2019, Pet Food Express collected and gifted over US$273k in financial and product donations to local rescues and shelters. The company has set a US$300k goal for 2021.

“We’ve been committed to the health and wellness of animals … Read more

Linus Karlsson’s main assignment will be to set the creative direction for IKEA Range and Marketing & Communication which includes creatively leading and inspiring the many co-workers and collaboration partners throughout the IKEA network

With the ambition of being a positive force in society and at the forefront of life at home, IKEA wants to be in constant movement, creatively exploring what, where and how people’s notion of home will be in the next decades. To accelerate this work, the company has decided to appoint a Chief Creative Officer for Range and Marketing & Communication.

IKEA of Sweden AB welcomes Linus Karlsson, one of the advertising industry’s most respected and honoured creative executives as Chief Creative Officer from 1 April 2021. His main assignment will be to set the creative direction for IKEA Range and Marketing & Communication. The role also includes to creatively lead and inspire the many co-workers … Read more

The programme was developed by Lestari Capital in collaboration with founding partners including Nestlé, PepsiCo, Procter & Gamble and Wilmar

Nestlé has announced its support for the protection and restoration of over 500,000 hectares of tropical forest landscapes in Southeast Asia through the launch of Rimba Collective, the largest private sector forest conservation initiative.

The programme was developed by Lestari Capital in collaboration with founding partners including Nestlé company, PepsiCo, Procter & Gamble and Wilmar. Lestari Capital is an enterprise that connects markets to conservation – it finances outcomes on the ground through ethical and efficient mechanisms, to support the adaptation of more equitable market systems.

Rimba Collective complements the palm oil industry’s efforts to end deforestation by funding conservation and restoration projects across the supply chain. The initiative aims at forest conservation investments that simultaneously support forest protection as well as economic development and job creation … Read more

P&G’s new “Widen The Screen” film invites everyone to challenge expectations and stereotypes

The Procter & Gamble Company (P&G) has announced the creation of expansive content creation, talent development and partnership platform that enables and advocates for increased inclusion of Black creators across the advertising, film and television industries.

Titled “Widen The Screen,” it will include new films and initiatives that feature more diverse storytellers, combat bias against all people fueled by misrepresentation, increase investment in Black-owned and operated media and employ more diverse creators in a way that improves their trajectory for long-term success.

The company’s anthem film “Widen The Screen” premiered during the 2021 NAACP Image Awards on Saturday, March 27 with a call to action to portray a more holistic view of Black life – one that is layered, beautiful and dynamic – not one that simply reinforces commonly told stereotypes.

The film, created and produced by … Read more