Ralph Lauren worked to use more sustainable materials and manufacturing practices across the Team USA collection

Ralph Lauren has unveiled the Team USA Closing Ceremony Parade Uniforms and apparel collection for the 2020 US Olympic and Paralympic Teams. For these Games, Ralph Lauren worked to use more sustainable materials and manufacturing practices across the Team USA collection.

The Company has developed and invested in ground-breaking innovations in sustainable materials and manufacturing technologies that will debut with this collection and will have global, industry-changing implications.

“Following a year marked by isolation and strife, this summer’s Games are a true testament to the resiliency of the human spirit and the universal power of sport to energise and unite the world,” said David Lauren, Chief Innovation and Branding Officer and Vice Chairman of the Board.

“As we come together to celebrate and compete, we must also embrace our responsibility to protect the planet … Read more

P&G looks forward to engaging passionate fans and collaborating with MLS to support local communities and increase equity in sports and society

As Major League Soccer (MLS) kicks off its 26th season this week, Procter & Gamble is proud to announce a multifaceted partnership with MLS. Consistent with its other major sports partnerships, the company looks forward to engaging passionate fans and also collaborating with MLS on efforts to support local communities and increase equity in sports and society.

The agreement comes during a time of significant growth for the League, and overall momentum for the sport, as fans look forward to the 2026 FIFA World Cup, which will be held in North America.

Powered by young, multicultural fans and dynamic players, there is incredible energy behind the 2021 MLS season. The partnership enables P&G brands such as Gillette, Old Spice, Crest, Oral B, Dawn, Read more

LOLA MullenLowe’s latest film for TOUS pays tribute to the vulnerability and joys of motherhood

TOUS, the Spanish jewellery and accessories brand, leader in the affordable luxury sector, is celebrating Mother’s Day with a campaign that pays homage to the vulnerability and fortitude inherent in motherhood through its iconic bear.

Under the slogan, “We are Mothers, we are Bears”, TOUS highlights the similarities that mothers share with the bear, the brand’s icon. The aim is to spotlight different actions that have a connection with motherhood, such as: we share, we care, we dare, we’re aware, we’re rare and we’re there. The campaign, conceived by LOLA MullenLowe, was recently launched globally on 12 April in audiovisual, digital, overseas and print media.

“As a jewellery company, we are constantly looking to nature as a source of inspiration and the bear is a key symbol for our brand. That’s why, … Read more

Waitrose saves millions of capsules from landfill with its home compostable alternative

In a supermarket first, Waitrose will start replacing coffee capsules with a home compostable alternative, saving millions of capsules from landfill.

The previous capsules were made from mixed materials (polypropylene with an aluminium lid) which were difficult to separate for recycling.

Now, the company will sell coffee capsules made from bio-sourced materials, including sunflower seed bark and sugars derived from corn, which is fully compostable. The lid is made from cellulose and can also be home-composted. The box is fully recyclable.

Arriving in shops this week, the coffee will be the first own-label home compostable capsules that can be used in Nespresso-style coffee machines.

Prompted by the pandemic, Waitrose has seen a significant rise in coffee sales in the last 12 months, up by 39%, as customers stayed at home and replaced their office or High Street coffee … Read more

Skullcandy encourages consumers to break boundaries through multifaceted influencer personalities, nonprofit support, unique product collaborations and compelling content

Skullcandy Inc., the #1 selling brand in stereo headphones and true wireless earbuds under US$100/£72.31, has announced its all-new Sound Without Boundaries brand campaign.

Born from the broad-ranging social justice movements of 2020, Skullcandy’s year-long campaign illuminates important cultural issues whilst illustrating how music, coupled with Skullcandy’s true wireless technology – which enables people to live free from wires – can inspire everyone to break boundaries.

A roster of 17 multi-dimensional athletes, musicians and visual artists – deemed Boundary Breakers – will serve as the centrepiece of Skullcandy’s Sound Without Boundaries initiative. The personalities, who aren’t just crushing their craft but also using their platforms to inspire others and advocate for change, include:

Kai Jones, 14-year-old freeskier and staunch climate-change activist; Mothica, an Indie pop singer who went viral on Tik … Read more