Tanqueray teams up with Joe Jonas for a stylish & vibrant content series to shine a light on the perfect summer drinking occasions

Tanqueray, widely-known as one of the world’s most celebrated gin brands, has officially released Tanqueray Sevilla Orange nationwide just in time for summer with a digital media spot featuring pop-culture icon, actor and singer-songwriter, Joe Jonas.

Renowned for being at the forefront of projected style trends, Joe takes on a new forecasting role in the the brand’s series as your not-so-average weatherman bringing people across the country the Tanqueray Sevilla Orange Weather Report.

Today’s forecast is “sunshine in a glass” with Tanqueray Sevilla Orange, a beautifully vibrant orange flavored gin inspired by the taste of Seville oranges and the warmth of the Mediterranean, now sweeping the nation.

Tanqueray Sevilla Orange is the perfect drink to enjoy this season and Joe points to sunnier times ahead … Read more

The Coffee Bean & Tea Leaf company names Sanjiv Razdan President of its Americas and India markets

The Coffee Bean & Tea Leaf company, one of the world’s leading roasters and retailers of specialty coffee and tea, announced that food service industry veteran Sanjiv Razdan has joined the company as its new President of its Americas and India markets.

Razdan brings 30 years of chain-restaurant industry experience across the US and international markets from brands such as Sweetgreen, Yum Brands and Dine Brands. He joins The Coffee Bean & Tea Leaf chain during a critical growth period for the company and will be responsible for the brand’s high potential markets including the US and India.

Razdan will focus on growing the brand beyond California, expanding the brands omni channel presence, and will help reposition the brand to leverage its superior taste and the company’s rich authentic SoCal heritage and … Read more

Michelob ULTRA launches ‘Beer Run’ – a first of its kind programme allowing consumers to trade in their hard-earned miles for beer

Michelob ULTRA, the fastest growing beer in the US, is encouraging people to get outdoors and get active, safely, with their go-to fit squad by allowing them to trade their miles for beer.

ULTRA Beer Run is an unprecedented programme that allows people to exchange their miles, push-ups, downwards dogs or any exercise activity for the unmatched experience of grabbing a cold one with friends, post-workout. A relentless champion of living an active, balanced lifestyle, Michelob ULTRA believes workouts are better with others and that it’s only worth it if you enjoy it.

This epic, one-of-a-kind programme inspires active seekers all over the US and rewards them with refreshing Michelob ULTRA to celebrate their pursuits.

To participate, 21+ consumers download the MyCooler app and register. Then simply … Read more

New feel-good Pepsi commercial depicts a future world where life’s most enjoyable, albeit messiest, moments return

“The Mess We Miss,” the latest creative from Pepsi, debuts with a hopeful image of our future, inspired by our past. Set to the tune of the Broadway classic “Tomorrow” from Annie, the brand’s creative portrays an optimistic future where we can return to some of life’s most enjoyable (and often times messy) moments, even the ones we never expected to yearn for again.

Sometimes, it’s the overlooked and carefree moments in life that become unforgettable memories – celebrating a homerun at the ballpark with a complete stranger, a night out doing karaoke with friends, spending hours on the dance floor at a concert or wedding. These familiar moments of sheer joy not only harken back to a pre-pandemic time, but also represent an optimistic future that’s hopefully not too far away – … Read more

Nespresso’s latest campaign explores how caring for farmers and the environment results in high-quality coffee and can be a catalyst for positive change

Nespresso has always believed that coffee can be a powerful force for good, and this conviction is central to the brand’s new communications platform: “Made with Care.”

Premiering worldwide, the campaign launches with a spoken word video, in which longstanding brand ambassador and Nespresso Sustainability Advisory Board (NSAB) member George Clooney, together with other friends of the brand, explores what is behind every cup of Nespresso coffee: the deep human care invested in every step of the value chain.

The “Made with Care” campaign, spearheaded by Clooney, brings to life Nespresso’s fundamental beliefs that crafting high-quality coffee can be both an art and a catalyst for positive change if care is instilled in every detail.

This ethos is embedded throughout the company’s value chain – from the … Read more