The Coca‑Cola Company is the longest continuous sponsor of the IOC, dating back to 1928

The Coca‑Cola Company and the International Olympic Committee (IOC) are teaming up to promote their shared values and introduce Gen Z fans to the Olympics through the “I Belong Here” digital platform launched ahead of the Tokyo 2020 Olympic Games.

“Whether you’re an athlete, a volunteer, a fan or a first-timer, there’s a place for you to express yourself and get involved here,” the digital film kicking off the “I Belong Here” platform proclaims.

The company’s “I Belong Here” includes a series of co-branded digital experiences promoting diversity and unity. Fans can create a personal digital banner illustrating their values and identity through the “My Flag Belongs Here” tool. Additional activations include the “My Story Belongs Here” Instagram filter and the “My Style Belongs Here” feature enabling users to “recreate” iconic Olympic moments with graphics … Read more

The American Eagle ‘Jeans Forever’ campaign is aimed at getting people excited to show off new styles as they head back into the world together

American Eagle Outfitters, Inc. has announced the launch of the brand’s Back-to-School (BTS) ‘21 ‘Future Together. The ‘Jeans Forever’ campaign is aimed at getting people excited to show off new styles as they head back into the world together.

Actors Caleb McLaughlin and Jenna Ortega join AE’s current headliners Addison Rae, Chase Stokes and Madison Bailey, for a cast that represents authenticity and optimism. New fashion trends coupled with innovative designs, fits, and fabrics inspire customers to make a statement in their AE Jeans.

This back-to-school season, AE will continue to lead the industry through innovative virtual shopping experiences with partners Snapchat and Bitmoji to connect with customers through augmented reality and digital expression.

“As we celebrate the excitement of being back together, American Eagle’s … Read more

Athleta launches long-term partnership with obé Fitness, including exclusive fitness content for AthletaWell members

Athleta announced the launch of AthletaWell an innovative and immersive new platform designed to build loyalty, engagement and a community of empowered women. As a brand with a mission of empowering women and girls, the platform is rooted in these values and aims to create a community for women.

AthletaWell is an integral part of Athleta’s evolution from a performance brand to a true lifestyle brand and a key component of its Power Plan growth strategy to develop enduring deep relationships with new and existing customers.

Athleta is also partnering with obé Fitness, a digital fitness platform with a focus on bringing entertainment, pop culture and design to fitness, and recently participated in its latest funding round. The long-term partnership is designed to increase brand loyalty and engagement, with both brands working together on apparel, … Read more

Samsung’s collaboration with CJ ENM shows commitment to innovating in the growing virtual production market with its leading Micro LED technology, The Wall

Samsung Electronics Co., Ltd. has announced a new partnership with CJ ENM, an entertainment and media group behind the Oscar-winning film ‘Parasite’, to build a virtual production studio to spearhead the production of future video content.

Combining its cutting-edge Micro LED technology with CJ ENM’s globally recognised content production of television series and films, the company is taking the next step in a new initiative to innovate in the rapidly expanding virtual production market.

Through this partnership, Samsung will supply its state-of-the-art display technology, The Wall, to CJ ENM’s virtual studio, a part of its television and film production studio complex scheduled to open in Paju, Korea later this year.

The custom virtual production volume studio will be the first in the world to leverage The … Read more

In a homage to this year’s Olympics taking place in Tokyo, Japan, the anime-styled commercial depicts the struggle to save Taco Bell Nacho Fries from evil forces

Taco Bell’s latest spot ‘Fry Force’, created by production powerhouse Psyop in collaboration with advertising agency Deutsch, premiered today during the Opening Ceremonies for the 2021 Summer Olympics.

In a homage to this year’s Olympics taking place in Tokyo, Japan, the anime-styled commercial depicts the struggle to save the brand’s Nacho Fries from evil forces. Playing like a short film, director Luca Vitale worked with Psyop to design the animation project, which was completed in just nine weeks, from start to finish.

“For this specific piece, we really wanted to play to the tropes. There was the mandate to be dramatic and classic, but it’s about Nacho Fries,” said Vitale. “There is drama juxtaposed to the silliness. Getting to work with … Read more