British Airways announces partnership with the makers of Dettol, RB

British Airways partners with RB, the makers of Dettol, as part of its ongoing commitment to help keep customers safe British Airways has announced it will be partnering with trusted and iconic hygiene brand Dettol, UK’s disinfection brand as part of its ongoing commitment to help keep its customers and […]

British Airways partners with RB, the makers of Dettol, as part of its ongoing commitment to help keep customers safe

British Airways has announced it will be partnering with trusted and iconic hygiene brand Dettol, UK’s disinfection brand as part of its ongoing commitment to help keep its customers and colleagues safe.

From March 2021 the airline company’s customers will have access to a range of Dettol products, that are proven to kills 99.9% of bacteria and Coronavirus (SARS-COV-2), in the air and on the ground. The airline’s updated cleaning protocols using Dettol products has been supported by the London School of Hygiene and Tropical Medicine.

At Heathrow Terminal 5 Dettol hand sanitiser stations will be positioned at all check-in desks, self-service bag drop, lounges and at departure gates, replacing the current sanitisation stations with Dettol products. The airline will also use Dettol antibacterial wipes, cleaners and sprays to keep surfaces clean at the airport and in its lounges.

In the air, British Airways will be introducing a Dettol antibacterial hygiene wipe. Each customer will be handed a packet containing the wipe as they board the aircraft.

Carolina Martinoli, British Airways’ Director of Brand and Customer, said: “As we look forward to welcoming our customers back on board, we are proud to announce our partnership with Dettol, a trusted and well-known disinfection brand. At the start of the pandemic, we introduced a number of protective measures at each step of the customer journey, and we think our partnership with Dettol is a great addition.”

“Our collaboration with British Airways is exciting since we both share the same objective to help protect travellers. This is an ideal partnership for RB, and Dettol, to help drive high standards in hygiene and reassure consumers they can enjoy the British Airways experience. Our brand is built on trust, scientific efficacy and our desire to educate consumers around the world to help break the chain of infection,” said Rahul Kaydan, Executive Vice President of Global Business Solutions, RB.

Professor James Logan, a member of the London School of Hygiene & Tropical Medicine, said: “Health-based cleaning protocols and additional personal safety measures are one of the critical tools as we all work to re-open business and travel around the globe. We are proud to bring our expertise and knowledge to the COVID-19 response on a national and global scale. At the London School of Hygiene & Tropical Medicine, we are pleased to work with British Airways and RB employees to advise them on the programme.”

The article British Airways announces partnership with the makers of Dettol, RB appeared first on World Branding Forum.

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