Balmon Hyper

8 Types of Video to Incorporate in Your Video Marketing Strategy

Balmon Hyper 1 year ago

Every year, businesses allocate more and more of their marketing budgets to video. And it makes complete sense. Findings like those published in Limelight in 2019 reveal how users spend an average of 6 hours and 48 minutes every week watching online videos. It is a significant increase of 59% from 2016, and this number is likely to keep growing.

However, often these numbers tempt businesses to jump straight into video content creation. Although, they have no idea about how they should approach it. Especially if a brand is new to video marketing, it likely knows very little about the ins and outs of building a sound video strategy. This is where a brand should consider bringing the best-animated explainer video company on board. Experience can help you avoid common mistakes and reduce investment costs. Video Production is a long term project, you should always go for someone tested and … Read more

How I plan to invest £750 before the ISA deadline

Balmon Hyper 1 year ago

The new financial year begins on 6 April. That means that I have until the end of 5 April to use my remaining ISA allowance. I have £750 left in my Stocks & Shares ISA. Here’s how I plan to invest it before the deadline.

Please note that tax treatment depends on the individual circumstances of each client and may be subject to change in future. The content in this article is provided for information purposes only. It is not intended to be, neither does it constitute, any form of tax advice. Readers are responsible for carrying out their own due diligence and for obtaining professional advice before making any investment decisions.

Spread the risk

First of all, I’m planning on investing in more than one stock with my remaining allowance. In order to spread my risk out, I’m looking to buy shares in companies with different characteristics. This might … Read more

How Can SEO Help Your Business in 2022?

Balmon Hyper 1 year ago

SEO is vital for any business, but how exactly can businesses use it to drive growth?

Search traffic is historically the best web traffic you can hope for.

Google has been the single most powerful traffic driver for ages, and while its power has been slowly declining of the years, no other traffic channel has come close to organic traffic:

Here’s how SEO can help your business in 2022:

Understand Your Customers Better

One of the immediate benefits of starting an SEO strategy is an ability to better understand (and relate to) people’s journeys around the web.

What is your target audience struggling with? What kind of questions are they asking? What drives their purchasing decisions?

A well-defined keyword research strategy can answer all those questions and enlighten your whole team.

Ahrefs is one of my favorite tools to perform keyword research because it offers so much useful data including, … Read more

Become a Better Marketer With Bill Nye, Pharrell, and MasterClass

Balmon Hyper 1 year ago

With a new year on the horizon, it’s time to hop on board the self-improvement train. For all my “new year, new me,” proclaiming people who are either giving something up or starting something new, allow me to share my intention: I’m going to become a better marketer.

(Because that’s more realistic than saying I’ll go to the gym more often.)

To get started, I’ve subscribed to MasterClass, an educational streaming platform with lectures from some of the most notable faces shaping modern culture. Now, marketing is more than just Facebook ads, taglines, and spreadsheets—it’s problem-solving. It’s psychology. It’s part of our worldview. To become a better marketer, I’m going outside the box.

With that, here’s my list of MasterClass courses to become a savvier marketer.

Scientific Problem-Solving with Bill Nye

You may remember Emmy-award winning Bill Nye the Science Guy from his educational kids show by the same … Read more

Space Forge secures £7.6m to fund trial of factory satellites

Balmon Hyper 1 year ago

Josh Western and Andrew Bacon set up their company Space Forge last year, they started off in a garage with not much else. Today, the two Cardiff-based entrepreneurs have a staff of 25 and are now planning further expansion after raising £7.6m of international seed-funding.

The financing should allow the company to start a remarkable aerospace endeavor: deploying satellites in which new alloys, medicines and semiconductors can be manufactured in outer space and then brought back to Earth. The first missions are planned for the end of 2022.

“Earth is a wonderful place to live on but terrible for manufacturing so many things,” said Western. “You have to fight gravity and the dense atmosphere while trying not to cause pollution. But in space you have no gravity to interfere with the mixing of materials, while you have a pure vacuum and no atmospheric pollution. And you also turn your instruments … Read more