Here we go again. You’d think that proliferation of direct listings and SPACs last year that enable founders, venture capitalists and big investors to take enterprises public their way would be loosening Wall Street’s grip on the IPOs––a longstanding bonanza for investment banks. But in 2020, 194 tradtional IPOs, the highest total since 2014, got done the old fashioned way, with the bankers frequently selling shares at bargain prices to their prized customers, who cleaned up from a parade of first day pops that resounded among the biggest ever. According to data posted by Jay Ritter of the University of Florida, an expert on IPOs, no fewer than 12 offerings in 2020 left $500 million or more “on the table.” In those dozen deals, the owners collected between half-a-billion and three-and-a-half billion dollars less than if they’d gotten the price where their shares settled at the close of the opening … Read more

Image courtesy of toward data science

It’s no secret that data is an incredibly valuable resource for businesses, however, using the data to make more accurate decisions and improving ROI isn’t easy. Using information correctly makes it possible to predict the future, improve your revenue, and even give you the chance to avoid wasting money on ideas that might not work out based on prior results. Hence, the reason we continue to struggle with our data and improve our understanding of how to best analyze our data so that data drives marketing decisions.

How to gather and use data

Market Research

Market research involves collecting primary data to directly address questions facing your business. Unfortunately, market research is fraught with problems and, if you don’t know what you’re doing, market research can easily lead you astray. The classic example of this comes from Coke, which changed its entire formula based … Read more

Backed by Anheuser-Busch InBev, EverGrain transforms barley into high-quality, sustainable ingredients to create nutritious food and beverages

EverGrain, launched on 7 January 2021, is a sustainable ingredient company that is revolutionising the use of barley to deliver highly nutritious, great-tasting protein and fibre barley-based ingredients to the world.

With a tenacious commitment to sustainability through circularity, EverGrain uses proprietary processes to realise the full potential of barley and to deliver products that are better for people and better for the planet.

EverGrain utilises saved grain from brewing and through its innovative processes, transforms the circularly sourced barley into nutrient-rich ingredients that can be used in a variety of food and beverage products. EverGrain is prepared to lead the industry in optimising barley after five years of rigorous research and development.

“Our unique barley ingredients will transform plant-based products, delivering better tasting and more nutritious options to consumers who seek … Read more

The global pandemic has introduced new challenges for recruitment and admissions leaders in higher education. Institutions that have relied on international students to bolster enrolment are faced with closed borders and travel bans. On some occasions, it’s still unclear which of the technologies adopted over the last year will withstand the test of time. Shifting to digital has also proven to be a large hurdle for some to overcome. 

Others, though, have used these challenges as opportunities — shifting to digital has opened new avenues to engage with prospective students. Virtual open days — online events where prospective students can learn more about the university — have been very successful for institutions across Europe and the U.K. This can be largely attributed to higher education evolving to meet both the needs of students and the demand for digital-first experiences by building inclusive and diverse student cohorts over recent years.

In … Read more

Free Salesforce Certification Days Webinars – January 2021

Free Salesforce Certification Days webinars conducted by Salesforce Exports. FREE Salesforce certification prep webinars available this month to help you hit your Salesforce certificationgoals

Salesforce Certifications include:-
Salesforce Administrator Certification
Salesforce Advanced Administrator Certification
Salesforce Community Cloud Consultant Certification
Salesforce Marketing Cloud Consultant Certification
Salesforce Platform App Builder Certification
Salesforce Platform Developer I Certification
Salesforce Sales Cloud Consultant Certification
Salesforce Service Cloud Consultant Certification

FREE Salesforce Certification Day Webinar –    – (January 2021)

Join a free, half-day webinar to help you prepare for your Salesforce Certification. Salesforce Certification Days Free Webinar led by Salesforce expert certified instructors + receive a $70 discount code for ANY $200 exam – January 2021

Preparing for your Administrator Certification

  • Jan 13, 2021

    9:00 AM – 2:00 PM Eastern Standard Time


  • Jan 14, 2021

    9:00 AM – 2:00 PM Pacific Standard Time


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