What is a brand? When we are introduced to someone in real life, we seek to learn more about them. We ask questions that give us a brief overview of their lives and the type of person they are. We listen to their stories, ideas, and opinions. It’s a part of getting to know someone and becoming a part of their personal brand as we perceive it in our personal lives and business.

Brands go through the same steps when customers evaluate and get to know them. A prospect might find your website and become intrigued. Maybe your messaging really hit home with them. They check out your product, verify that it covers their most pressing needs, and then they begin the process of getting to know your brand- just like they would a person. The goal is to get to know the brand, its promise, value, and benefits on … Read more

Teva works to divert products from landfills with a new sandal recycling initiative

Teva, a division of Deckers Brands, announces TevaForever, a partnership with international recycling leader TerraCycle, dedicated to giving well-worn Teva sandals a new life. The recycling programme reinforces Teva’s commitment to reducing its environmental impact and keeping waste out of landfills.

Well-worn Teva sandals have a soul of their own, shaped by every wild adventure they’ve weathered. When they are ready to be retired, there has never been a great place to go—until now.

Through the TevaForever Recycling Programme, well-loved Teva sandals can be mailed to TerraCycle at no cost to the customer, diverting them from landfills so they can be recycled into something new. The brand’s long-term vision is to work towards solutions to one day fully close the loop by recycling old Teva sandals into new ones.

“The partnership with TerraCycle is … Read more

Salesforce Summer 21 Release Date Details from Salesforce

Salesforce Summer 21 Release Date and Preview information announcement by Salesforce.

May 07-08, 2021 (Sandbox Preview) and May 14, June 4, June 11 2021 (Production release) based on your Salesforce Instance.

To Check your Salesforce Instance, please have a look the details video – https://youtu.be/pgQ9SfXjYIo

Release Calendar

Salesforce Summer 21 Release Calendar – https://calendar.google.com/calendar/u/0/embed?src=c_o02gk951111nkdjo749gmvnifk@group.calendar.google.com&ctz=Europe/Dublin

Salesforce Summer 21 Release Date Details from Salesforce

Salesforce Summer 21 Pre-Release Org Sign Up: April 15, 2021 – https://sfdc.co/RR-Pre-Release
Salesforce Summer 21 Release Notes: April  25, 2021 – https://sfdc.co/RR_ReleaseNotes
Salesforce Summer 21 Sandbox Preview Starts: May 7-8, 2021 – https://status.salesforce.com/
Salesforce Summer 21 Sandbox CUT-OFF Date: May 7, 2021 https://sfdc.co/SandboxPreviewBlog
Salesforce Summer 21 Sandbox Check Out The Release Preview Site: May 7, 2021 https://www.salesforce.com/releases/
Salesforce Summer 21 Trailhead Badge: May 7-8, 2021 – https://sfdc.co/ReleaseModule
Salesforce Summer 21 Release Overview Deck Read more

If I had a lump sum of £3,000 to invest today, I’d buy IAG (LSE: IAG) shares. I’d invest this amount because I believe it’ll give me some exposure to the airline without taking on too much risk.

There are a couple of reasons why I would buy the stock today. For a start, I think the company looks cheap, compared to its potential. For its 2019 financial year, the British Airways owner reported a net profit of €1.7bn. If it can return to this level of profitability, the IAG share price is sitting at a prospective P/E of around 7.5. 

However, just because a stock looks cheap isn’t necessarily a good reason to invest. Indeed, before investing any money in a cheap business, I think it’s always best to try and understand why the market has such a low opinion of the enterprise in the first place.

IAG share

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If April showers bring May flowers, then now is the time for your small business to bloom. But how do you get your business to stand out to customers and apart from competitors? By incorporating creativity, core values, and causes into your content. And the good news is, every month of the year affords unique opportunities for these three Cs. And this sunny month of May is especially jam-packed. We’ve got National Small Business Week, Women’s Health Week, Mother’s Day, Memorial Day Bike to Work (or Wherever) Day, Star Wars Day, and so much more.

In this post, we’re going to arm you with everything you need to produce great content this month. This includes:

  • A list of May awareness causes, themes, holidays, and observances.
  • Free and easy marketing ideas around these themes, particularly for small and local businesses.
  • Real examples of blog articles, social media posts, events, and promotions
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