ASNF

OPPO celebrates the return of Wimbledon in latest campaign

ASNF 13 hours ago

OPPO held its “Courting the Colour” media event and exhibition which brought new meaning to historic moments in tennis using advantages of one billion colours

Wimbledon’s official smartphone partner, OPPO, celebrated the return of tennis through the launch of their new campaign, Courting the Colour. Using impeccable craftsmanship and advanced technology, the mobile brand, in partnership with Getty Images, reawakened the colour of old iconic photographs to retell the stories behind each, bringing the most beautiful and poignant moments to life in a way never seen before.

Inspired by the belief that compassionate technology can help inspire vivid emotions, the collection highlights powerful tennis stories that still reverberate in our times today.

Unveiled at an intimate workshop in London, Kevin Cho, Managing Director of OPPO UK, together with a special guest from The All England Lawn Tennis Club – Mick Desmond, Commercial & Media Director, and other distinguished … Read more

Top 5 Higher Education Trends for Colleges and Universities

ASNF 14 hours ago

For many institutions, last year’s pivots during the pandemic have evolved into strategic, long-term change. These changes have paved the way for a new era of learner success focused on flexibility, supporting lifelong learners, and holistic wellbeing. At last week’s Education Summit, Salesforce.org leaders highlighted the opportunity for higher education institutions to shape this new era of learner success together.

The voices of over 2,000 students and staff echo the importance of these sentiments in the second edition of the Connected Student Report. The report, which surveyed 1,128 students and 1,076 staff members from 10 countries earlier this year, highlights what’s top of mind for students going into fall and how staff can drive student success throughout the entire education journey. Despite the diverse range of countries included in the survey, five global trends clearly emerged as important areas for all higher education institutions to consider going into … Read more

GSK shares: should I buy now?

ASNF 15 hours ago

I’ve been willing to give pharma giant GlaxoSmithKline (LSE: GSK) the benefit of the doubt over the years. While GSK shares have remained stuck within the trading range of 1,000p–2,000p for over two decades, the dividend stream has remained rewarding for those owning the stock.

Does confirmation of a forthcoming cut to the payout change things? Here’s my take.

Wait – the dividend’s being cut?!

That’s the plan. Let’s briefly recap yesterday’s news. It was announced Glaxo would list its consumer healthcare business as a separate company in the middle of 2022. By doing this, the FTSE 100 member aims to generate cash to use for developing drugs at its pharmaceutical business (New GSK). The latter has struggled in recent years due to a wobbly pipeline. Clearly, the global pandemic hasn’t helped either. Glaxo said it was now aiming to grow sales here by more than 5% a year to … Read more

The Top 5 Books Every Copywriter Must Read

ASNF 16 hours ago

If you’re in marketing, you know that copywriting is the reason people buy something. It’s infused in every line of text you read or audio you hear in the thousands of ads you consume every day.

While there are formulas that you can follow (check out a few of ours here), the truth is that the possibilities are endless. One type of copywriting might lead to massive conversions for one brand while falling completely flat on another.

Do you really want to excel in copywriting for the business you’re writing for? Then you need to constantly grow, adapt, and learn to create the content that is ideal for them. This means consuming the methodologies of others so you can keep your own copywriting fresh through a diverse, evolving perspective.

Where can you find proven formulas and years of psychology research and data from marketers? In copywriting books that have … Read more

Hard Truth: We Buy Based On Gut Instinct and Convenience

ASNF 16 hours ago

Most domestic cats prefer to avoid water (there are some exceptions). Which brings us to this wonderful line from psychologist Daniel Kahneman:

“Thinking is to humans as swimming is to cats; they can do it but they’d prefer not to.” –Daniel Kahneman, psychologist & Nobel Prize winner

Professor Kahneman won the 2002 Nobel Prize in Economic Sciences. The above line appears in his best-selling book, Thinking, Fast and Slow.

Kahneman says our minds have two systems of thought: the first is fast, automatic, instinctive– we can’t really control it. The second requires logic and analysis: it’s slow, deliberate, and takes sustained effort; i.e., it’s painful.

What this means for marketers: most decisions are made by gut instinct (System #1). Richard Shotton puts it this way:

Even when we think we’re making reasoned conscious decisions often the conscious mind is merely post-rationalizing decisions that have … Read more