What is a brand? When we are introduced to someone in real life, we seek to learn more about them. We ask questions that give us a brief overview of their lives and the type of person they are. We listen to their stories, ideas, and opinions. It’s a part of getting to know someone and becoming a part of their personal brand as we perceive it in our personal lives and business.

Brands go through the same steps when customers evaluate and get to know them. A prospect might find your website and become intrigued. Maybe your messaging really hit home with them. They check out your product, verify that it covers their most pressing needs, and then they begin the process of getting to know your brand- just like they would a person. The goal is to get to know the brand, its promise, value, and benefits on … Read more

If April showers bring May flowers, then now is the time for your small business to bloom. But how do you get your business to stand out to customers and apart from competitors? By incorporating creativity, core values, and causes into your content. And the good news is, every month of the year affords unique opportunities for these three Cs. And this sunny month of May is especially jam-packed. We’ve got National Small Business Week, Women’s Health Week, Mother’s Day, Memorial Day Bike to Work (or Wherever) Day, Star Wars Day, and so much more.

In this post, we’re going to arm you with everything you need to produce great content this month. This includes:

• A list of May awareness causes, themes, holidays, and observances.
• Free and easy marketing ideas around these themes, particularly for small and local businesses.
• Real examples of blog articles, social media posts, events, and promotions