What are virtual influencers, why are they so popular, and what do they mean for your business?
Today’s episode is short, sweet, and snackable—and hosted by Mandy McEwen, a.k.a. the LinkedIn Girl, Founder & CEO of Mod Girl Marketing and Luminetics. Mandy is here to tell us about the fascinating world of virtual influencers—computer-generated fictional characters used in social media marketing as a substitute for humans. Some of these robots are so realistic that people believe they’re human, and big brands are eating them up.
Listen in as Mandy gives us a peek inside this wild new world and what it means for our future as digital marketers.
IN THIS EPISODE YOU’LL LEARN:
- Which major companies have already hired virtual influencers to sell their products
- The science behind our fascination with these robots
- The advantages to using virtual influencers rather than human influencers
- What trend forecasters are