What are virtual influencers, why are they so popular, and what do they mean for your business? 

Today’s episode is short, sweet, and snackable—and hosted by Mandy McEwen, a.k.a. the LinkedIn Girl, Founder & CEO of Mod Girl Marketing and Luminetics. Mandy is here to tell us about the fascinating world of virtual influencers—computer-generated fictional characters used in social media marketing as a substitute for humans. Some of these robots are so realistic that people believe they’re human, and big brands are eating them up. 

Listen in as Mandy gives us a peek inside this wild new world and what it means for our future as digital marketers.

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  • Which major companies have already hired virtual influencers to sell their products
  • The science behind our fascination with these robots
  • The advantages to using virtual influencers rather than human influencers
  • What trend forecasters are
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Influencer marketing has been on the rise in the online marketing world and continues to gain traction. Yet there are people who still don’t fully understand what it means and how it could benefit your business. Let’s start with the basics.

What Are Influencers?

An influencer is someone who has expert knowledge on niche subjects and a strong social media influence. They usually have a large following and actively engage with their audience. This allows them to inspire others on purchasing decisions and help with brand awareness. Since influencers build a reputation for their expertise on certain topics, they can make a fantastic addition to your social media strategy.

According to Backlinko,“4.48 billion people currently use social media worldwide, up more than double from 2.07 billion in 2015.” This number is expected to grow, so it’s important your business puts in the extra effort to make sure your social … Read more

Conspiracy Theory a new “solutions-oriented network of agencies and businesses that provide hands-on digital and media solutions,” has bought Boulder digital product agency Mondo Robot.

Chris Hess founded Mondo Robot more than 15 years ago on what matters most: the work and the people who create it. Mondo Robot has created meaningful apps, websites and experiences with partners such as Microsoft, Comcast, Vail Resorts, Coachella, Specialized Bicycles and the Michael J. Fox Foundation. While the work they produce wins awards, that’s not the end goal. They focus on creating digital solutions that optimize, redefine and disrupt industry standards, and solve complex business problems for their partners.

“I have put my blood, sweat and tears into Mondo Robot, so has everyone who has played a vital role in building it into what it is today,” said Chris Hess, founder of Mondo Robot. “I have been approached to sell by multiple … Read more

The ability to properly analyze data has always been a core skill for admissions professionals, but the need has become even more important given the increased variability and unpredictability that’s come with the COVID-19 pandemic.

Admissions professionals, though, struggle to effectively manipulate data in order to gain useful and actionable insights, according to a recent study by the National Association for College Admission Counseling (NACAC). The study, which surveyed nearly 1,500 professionals, found that while there is general agreement that increasing data capacity would improve performance at the individual, departmental, and institution levels, few admissions professionals have the data skills required. Additionally, few institutions offer data training needed to strengthen these skills.

Today’s admissions professionals are expected to use data daily to evaluate and make decisions using a funnel analysis, market analysis, trend analysis, and more. These all require a high aptitude for data manipulation and interpretation.

According to a
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IAG (LSE: IAG) shares have been up and down in the past 30 days. The resurgence of pandemic concerns seems to be a key driver behind this. The announcement of the Omicron variant on 25 November sent the share price tumbling almost 15% by the time markets closed. This trend spanned the whole industry with competitors easyJet and TUI both seeing double-digit drops too.

While IAG shares have fallen almost 12% in a year and 20% in the past 30 days, they jumped 8% last Monday. This was largely due to the Omicron virus concerns abating. These up and down price moves made me wonder whether now might be a good time to add IAG shares to my portfolio.

IAG valuation

First, looking at valuations, IAG shares actually look quite cheap to me right now. The firm’s pre-pandemic share price was well over 400p. Currently sitting at 142p, it’s trading … Read more