What is a brand? When we are introduced to someone in real life, we seek to learn more about them. We ask questions that give us a brief overview of their lives and the type of person they are. We listen to their stories, ideas, and opinions. It’s a part of getting to know someone and becoming a part of their personal brand as we perceive it in our personal lives and business.
Brands go through the same steps when customers evaluate and get to know them. A prospect might find your website and become intrigued. Maybe your messaging really hit home with them. They check out your product, verify that it covers their most pressing needs, and then they begin the process of getting to know your brand- just like they would a person. The goal is to get to know the brand, its promise, value, and benefits on … Read more