AspenCore Studio recently created and produced “Driven” for Centennial, CO-based Arrow Electronics, featuring former IndyCar driver Sam Schmidt and current co-owner of Indycar racing team, Arrow McLaren SP. Aspencore Studio was tapped to produce this inspirational story for the Indy 500 broadcast on NBC. Executive Producer/Director Steve Urbano and AspenCore Studio Creative Director Spencer Millard led a talented team to concept and deliver this spot for Arrow in just three weeks.
Indycar racer Sam Schmidt crashed in 2000, severely injuring his spinal cord. Diagnosed as a quadriplegic, Sam was determined to drive again and in 2013, he partnered with Arrow and its engineering team who helped make his dreams come true. His mission was successfully accomplished as he now drives the Arrow Electronics SAM car. As a racer, Sam Schmidt wants to continue pushing the limits of what’s possible. Arrow engineers are developing an exoskeleton suit that will provide even more mobility for the former race car driver.
Client: Arrow Electronics
SVP, Chief Marketing Officer: Victor Gao
VP, Global Communications: John Hourigan
Corporate Social Responsibility: Joe Verrengia
Creative/Production Company: AspenCore Studio
Executive Producer/Director: Steve Urbano
Creative Director: Spencer Millard
Writers: Thomas Hripko, Spencer Millard
Director of Photography: Kaleb Kohart for Studio C3
Line Producers: Brenda Ambrize, Robert King
Post Production: Geo Media
Producer: Murray Breit
Editor/Color: Marco Rabadan
Animation/VFX: Jeff Stoyer
Music: Nova Nimbus
Sound Design/Mix: Alex Hawley for Coupe Studios
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