Asos and Primark announce new green pledges

Asos and Primark have both announced their wishes to follow a more sustainable fashion route. The firms have a range of targets that they aim to achieve in the coming years in order to create a better brand. What is Asos doing about sustainability? Asos says it is aiming to […]

Asos and Primark have both announced their wishes to follow a more sustainable fashion route. The firms have a range of targets that they aim to achieve in the coming years in order to create a better brand.

What is Asos doing about sustainability?

Asos says it is aiming to achieve a net-zero impact on the environment by 2030. Asos announced its new environmental and social targets. They include:

  • Reducing carbon emissions generated by its clothes production and deliveries
  • Ensuring all of its own-brand products are made from sustainable or recycled materials by 2030
  • Giving customers more information on its supply chain
  • Recruiting a more diverse workforce, including 50% female representation across its leadership team

Asos chief executive, Nick Beighton, said: “We need to work with our partners on this to offset any minimal cost increases we anticipate from doing this.” He added that he expects more consumers to choose to shop with Asos based on those commitments. “The responsibility for a sustainable future lies with all of us and businesses must lead the way”.

What is Primark doing about sustainability?

Primark says its clothes will be made using recycled or “more sustainably sourced materials” by the same time (2030). The budget retailer has also promised to halve its carbon emissions across its operations. 

In a statement, Primark also said it would design its clothes to be more durable so they can be recycled as well as last longer – without increasing its prices.

Primark announced it would “pursue a living wage for workers in its supply chain”, but did not specify how much this wage would be in the countries where it has employees or when this would happen. Primark has 397 stores across 14 countries and employs about 70,000 people.

The company’s chief executive, Paul Marchant, said: “Sustainability shouldn’t be priced at a premium that only a minority can afford. “Because of who we are, we believe we have the opportunity to make more sustainable fashion choices affordable to all.” Primark said it would eliminate single-use plastics in its own operations.

In a nutshell.. 

It is clear that the two brands are trying to improve themselves and better the environment while doing so. Both fashion retailers have experienced negativity due to the fast fashion they provide. However, it would appear that with these new sustainability plans in motion, they are aiming to go green as soon as they can. Both firms have grown dramatically over the years and are now in a position to make these changes and make their footprint in the world more eco-friendly.

The article Asos and Primark announce new green pledges appeared first on World Branding Forum.

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