Many of us struggle with self-doubt. It feels like no matter what you do or how much effort you put in, it could all be for nothing because one day someone will realize you don’t have the necessary knowledge or expertise.
This is called imposter syndrome – an internal voice constantly reminding you that you are not good enough, smart enough or worthy enough to achieve anything worth achieving.
As a marketer, you have the tools you need to transform the bad days where you doubt your abilities into your best days. As Robin Arzon puts it, “we have already made it through 100 percent of our bad days, and knowing that should fill us all with such a confidence that we will be able to face anything straight in the eye.”
Four Steps to Master Imposter Syndrome Through Marketing:
1) Take Time For a Rebrand
We each have a personal brand. Much like a company brand, your personal brand informs and influences perceptions, represents who you are and the values you embrace, plus provides the framework to help you stand out from the crowd.
Oftentimes, our personal brands get stale because we haven’t taken the time or energy to create the brand in the first place. If you are having doubts in your abilities or are having trouble differentiating yourself from others in the market, it could be time for a personal rebrand.
The DigitalMarketer Architecting a Branding Blueprint is a model you can use to help you get started on your personal rebrand to help position you as an authority.
2) Build Your Elevator Pitch
As marketers we spend a large chunk of time doing these activities for our products, our company or our solutions and yet, we don’t take the time to adequately define the value we bring to the table.
It’s no wonder that anxiety-provoking situations can cause doubts and insecurities because we haven’t spent the time to craft our narrative in our own terms.
We recommend creating an elevator pitch of who you are, what you stand for and how you change the world. Having an elevator pitch not only overcomes imposter syndrome, but adequately helps convey the value you bring to the world.
If you want a short, sweet and to the point example, here is what I use to introduce myself in meetings:
I’m Rachel Minion. I’m a marketing rockstarr who delivers results and helps businesses thrive.
One of my brands is Rockstarr & Moon so the rockstarr portion fits who I am and defines your first impression of me.
3) Test and Optimize
We are marketers and at the heart of marketing is testing. We create the brand and the elevator pitch in a bubble, but we don’t really know if it resonates with how people see us until we test it!
It’s time to take what you’ve created and see if it resonates with your audience.
If you work in corporate, introduce yourself with your short and sweet elevator pitch in the next meeting. If you attend a networking meeting or conference, practice out the elevator pitch and take note of the follow up questions you are asked.
If you are getting the response that feels congruent with your new brand, you are on the right track. If your message isn’t landing with your audience, it’s time to optimize your message and try it again.
Making mistakes and learning from them is not only totally acceptable – it’s also completely necessary! If you don’t take risks and allow yourself room to fail, you’ll never find out what works best for you and for those who count on you. So keep an open mind and welcome both success and failure as great teachers!
4) Track Success Metrics
It can be hard to have confidence in your personal brand if you don’t have any evidence of your successes. Keep track of your achievements and ask for recommendations on LinkedIn so that when times are tough you can look back at how far you’ve come and realize what a great job you’re doing – even if it doesn’t always feel like it!
There you have it – these are the four steps to overcome imposter syndrome through marketing.
If you want an example of a personal brand, connect with me on LinkedIn. You will see that my personal brand runs throughout all my posts, my bio, my imagery and all of the recommendations.
When she was little, the only thing Rachel wanted to grow up to be was a rockstar. Rachel didn’t have an ounce of musical talent but wanted to have a platform to change the world.
At Rockstarr & Moon, Rachel built a company that embodies these dreams. She is dedicated to energizing and reshaping the marketing landscape for small businesses, medium organizations and large corporations.
Rachel delivers results and helps businesses thrive.Bono may have said it best, “As a rockstar, I have two instincts. I want to have fun and I want to change the world. I have a chance to do both.”
Since inception, Rockstarr & Moon has been helping start businesses, grow them and become successful.Rockstars bring your audience to their feet, generate engagement and shatter expectations. That’s what she delivers at Rockstarr & Moon.T
ake it from her network:“Rachel is an absolute rock star!”“Rachel is a creative force of nature. More importantly, she gets sh*t done.”“She’s the kind of voice you want representing your brand or your initiative.”“Rachel is a full-service operation with boundless energy, whatever she touches she will bring into fruition.
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