Every year, businesses allocate more and more of their marketing budgets to video. And it makes complete sense. Findings like those published in Limelight in 2019 reveal how users spend an average of 6 hours and 48 minutes every week watching online videos. It is a significant increase of 59% from 2016, and this number is likely to keep growing.

However, often these numbers tempt businesses to jump straight into video content creation. Although, they have no idea about how they should approach it. Especially if a brand is new to video marketing, it likely knows very little about the ins and outs of building a sound video strategy. This is where a brand should consider bringing the best-animated explainer video company on board. Experience can help you avoid common mistakes and reduce investment costs. Video Production is a long term project, you should always go for someone tested and … Read more

The new financial year begins on 6 April. That means that I have until the end of 5 April to use my remaining ISA allowance. I have £750 left in my Stocks & Shares ISA. Here’s how I plan to invest it before the deadline.

Please note that tax treatment depends on the individual circumstances of each client and may be subject to change in future. The content in this article is provided for information purposes only. It is not intended to be, neither does it constitute, any form of tax advice. Readers are responsible for carrying out their own due diligence and for obtaining professional advice before making any investment decisions.

Spread the risk

First of all, I’m planning on investing in more than one stock with my remaining allowance. In order to spread my risk out, I’m looking to buy shares in companies with different characteristics. This might … Read more

This article examines sponsorships and advertising as methods for making cost breakthroughs and generating extra revenues. Let’s start with sponsorships.

What do I mean by a sponsorship? It is any way to combine recognition with providing access to desirable prospects and customers for someone who, or an organization that, makes a payment or otherwise subsidizes an activity. Sponsorships are more important than ever because they help marketers avoid being lost in advertising clutter by providing higher visibility and prestige to the sponsor. When a sponsor pays you, that’s income to offset costs you cannot otherwise reduce. The effect is similar to simply reducing costs.

As the primary benefit, sponsors are usually looking for access to attractive prospects for their offerings. In many cases, your prospects and customers are also highly appealing for other companies and nonprofit organizations, making them interested in sponsoring your activities.

You may have observed some

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Let’s face it more and more men are buying men’s skincare products these days.

The days when only women looked after and cared for their skin are becoming a distant memory. For men anti aging skincare is no longer a taboo subject as we also feel the society pressure to look good.

We now understand how you feel, ladies!

Chosen correctly, men’s skincare products can help a man feel good about himself as well as keep him young looking. When we are young the skin is kept radiant and supple by the plentiful amounts of collagen and elastin we naturally produce at that age. For older men anti aging skincare becomes desirable and necessary as we turn to men’s skincare products to help stimulate the regrowth of the collagen and elastin levels that are  decreasing as we get older.

There are some important things you need to know before you

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