Every year, businesses allocate more and more of their marketing budgets to video. And it makes complete sense. Findings like those published in Limelight in 2019 reveal how users spend an average of 6 hours and 48 minutes every week watching online videos. It is a significant increase of 59% from 2016, and this number is likely to keep growing.
However, often these numbers tempt businesses to jump straight into video content creation. Although, they have no idea about how they should approach it. Especially if a brand is new to video marketing, it likely knows very little about the ins and outs of building a sound video strategy. This is where a brand should consider bringing the best-animated explainer video company on board. Experience can help you avoid common mistakes and reduce investment costs. Video Production is a long term project, you should always go for someone tested and … Read more