Month: December 2021

Inflation soars to a 10-year high in November: how will your basket increase over the festive period?

Balmon Hyper 1 year ago

This week we saw the UK cost of living rising to its highest in 10 years. According to the Office of National Statistics (ONS), inflation has peaked at 5.1% in the 12 months to November – more than twice the 2% target set by the Bank of England (BoE).

So, are we set for another Christmas of disappointment?  And how will the rising cost of living impact us amidst some winter uncertainty? Let’s look at what precisely is driving inflation up and how that will impact our shopping basket during the festive season.

Who is to blame for the rising cost of living?

I’m certain that many of the more hawkish readers will quickly turn their gaze upon the central banks and their monetary policies. But before we are quick to point our finger at the Bank of England and condemn their actions during the coronavirus pandemic, let’s acknowledge that … Read more

Episode 191: DigitalMarketer Trends: Investing in Virtual Real Estate with Mandy McEwen

Balmon Hyper 1 year ago

Have you bought a piece of property in the metaverse yet? What are you waiting for?

Today’s episode is short, sweet, and snackable—and hosted by Mandy McEwen, a.k.a. the LinkedIn Girl, Founder & CEO of Mod Girl Marketing and Luminetics. You’re familiar with the metaverse, right? Online virtual environments that have you going back and forth between virtual and physical spaces and economies? A recent report from Grayscale said that the metaverse could generate $1 trillion annually in revenue. Intrigued, Mandy created her own avatar in a metaverse called Decentraland, and she was immediately hooked. 

Listen in as Mandy shares her experience and research—and why she’s convinced the metaverse is only going to boom from here.

Listen Now

IN THIS EPISODE YOU’LL LEARN:

  • Which properties sold for record-breaking millions of dollars recently
  • How digital property owners will work with brands who want a metaverse presence
  • Reasons why people say
… Read more

How to Get Your Customers to Actually Refer a Friend

Balmon Hyper 1 year ago

StockSnap / Pixabay

Are you looking to create a referral marketing strategy for your company?

If so, you’re not alone. Few things are more valuable for a business’s reputation than having its customers do their promotion for it. Even better, word-of-mouth marketing doesn’t have to cost anything.

Think about it: most of the marketing strategies you might come up with probably involve some sort of cost to get started. Advertising is an obvious example, but even organic marketing methods often demand a lot of work to set up.

When you encourage customers to refer a friend, you’re literally getting them to do your marketing for you. Even though there is some work involved in setting up an effective referral marketing program, it can still be a cost-effective way of gaining new customers.

However, that assumes your referral strategy ends up working as planned. And for most businesses, simply asking customers … Read more

Ocado promises ‘best ever Christmas’ 

Balmon Hyper 1 year ago

Ocado has promised the “best ever Christmas” is ahead for its food retail joint venture with Marks & Spencer thanks to booming demand for online grocery delivery.

Customer order numbers each week were up 9% in the 13 weeks to 28 November compared with 2020 thanks to a 22% rise in active customer numbers, according to a trading update.

Ocado has been one of the winners during the coronavirus pandemic, as lockdowns prompted a wave of customers to order groceries online for the first time.

The rise in orders has been accompanied by pressures such as a shortage of workers and capacity constraints as Ocado races to build more warehouses to keep up with demands of consumers. The company said it would spend £50m more than they expected on investments in order to stay ahead.

The pressures meant that retail revenues from Ocado and Marks & Spencer’s retail joint venture … Read more

Best of B2B Marketing: Learn & Refine With Insight From Our Top 10 Content Marketing Posts

Balmon Hyper 1 year ago

Portrait of a smiling B2B content marketer with arms crossed.

What were our top B2B content marketing articles of the year?

Content encompasses nearly everything we read, watch, or listen to, and as our CEO Lee Odden said years ago, it’s also represents a significant part of the reason the need for search technology began in the first place.

We’re proud of the continued content marketing successes our team of marketers at TopRank Marketing have achieved during another challenging year, for a wide-range of major B2B clients. As 2022 draws ever closer, we wanted to take time to share our top content marketing articles of the year — each filled with insights, best practices, research, examples, and a look towards the future.

We’re also fortunate to have a wealth of talented B2B marketing professionals contributing to the TopRank B2B Marketing blog — which celebrates its 19th year this month.

This collection of our top 10 content marketing posts of the … Read more