Month: December 2021

How to Create An Email Strategy

Balmon Hyper 1 year ago

Creating an email strategy feels like you’ll need a whiteboard, 5 different colored pens, your entire team, and 4 cups of coffee each.

It feels like a *big* task—something that your team needs to work on at *just* the right moment. 

We have some news for you…it’s actually the opposite. An email marketing strategy is less about an over-the-top, “started from the bottom now we’re here,” type of strategy and more about taking one step forward. Then, another. And, another.

There are 5 steps to creating an email strategy that encompasses your organic, newsletter content (that isn’t overly promotional), and your promotional content (that sells products).

And each one can be situated within a week (maximum!).

Your email marketing strategy doesn’t have to wait until things slow down, you “know more,” or you’re finally ready. It just requires taking the first step…choosing your type of newsletter.

Step 1: Choose Your

… Read more

The 20 Best & Worst Marketing Campaigns of 2021 (The Small Business Version!)

Balmon Hyper 1 year ago

As 2021 draws to a close, we’ll soon see compilations of the best (and worst) marketing campaigns of the year, which will likely include Geico’s Scoop There It Is ice cream, Nerf’s chief TikTok officer and, of course, Burger King’s “Women belong in the kitchen” tweet.

These roundups are entertaining and have their takeaways, but from a small business standpoint, they’re not very useful.

So we sought out to come up with a more practical best-and-worst round-up for small businesses. No, you won’t see any new ice cream flavors in here, but you will find plenty of simple tactics that yielded very gratifying results—plus how you can apply them yourself.

The best of small business PPC

We asked 20 marketers from a variety of industries for their campaign highs and lows this year. Their answers, which follow, include a range of new and old tactics, as well as the lessons … Read more

Welcome to the wind-powered McDonald’s 

Balmon Hyper 1 year ago

McDonald’s has opened the firm’s first UK net zero carbon restaurant. The building is powered by wind turbines and solar panels and is located in Market Drayton, Shropshire.

The building’s cladding was made using recycled IT equipment and household goods, while signs were created from used coffee beans. Insulation for the restaurant is provided by sheep wool.

The fast-food company said it would be used as a “blueprint” for other sites and work has started to roll it out.

‘Net zero’ means not adding to the amount of greenhouse gasses in the atmosphere.

McDonald’s new build is the first restaurant in the UK that is due to be verified as net zero emissions for construction using the UK Green Building Council’s (UKGBC’s) net zero carbon buildings framework.

McDonald’s and other fast food firms have previously come under fire for their carbon footprints
IMAGE SOURCE – PA MEDIA

The problems of … Read more

5 Ways Nonprofits Can Help Solve the Climate Crisis

Balmon Hyper 1 year ago

In the past, the climate crisis was mainly the concern of environment and conservation organisations. Today, largely thanks to the work of Greenpeace, WWF, and others, it is recognised as the defining challenge of the century.

We all have a responsibility to solve it, and civil society organisations play a critical role. As not all organisations have climate action integrated into their strategy yet, let’s have a look at five key ways the nonprofit sector can help to solve the climate crisis — and concrete examples of intersectional initiatives that are already happening.

The climate crisis is the defining challenge of the century and civil society organisations play a critical role in solving it.

Apply Pressure to Limit Global Warming to 1.5 Degrees

As we know, world leaders didn’t quite get to 1.5 at COP 26, so pressure from both civil society and the private sector will … Read more

Vodafone vs BT shares: which would I buy for 2022?

Balmon Hyper 1 year ago

The past five years have been gruesome for holders of two large UK telecoms stocks. Both BT Group (LSE: BT.A) shares and Vodafone Group (LSE: VOD) stock have dived in the past half-decade. Furthermore, BT and Vodafone both took a beating during 2020’s Covid-driven market meltdown. But I see potential for value in these unloved stocks.

BT shares get battered

It’s been mostly heartbreak for owners of BT shares since late 2016. Just before Christmas 2016, the BT share price closed at 370.35p on 23 December. Last Friday, it closed at 167.4p. That’s a collapse of more than half (-55.8%) in five years. But things looked even worse last year. During the depths of the Covid-19 crash, BT shares hit a low of 94.68p, before recovering to end the year at 132.25p. The BT share price hit its 2021 high of 206.7p on 23 June, but then went into a … Read more