Month: December 2021

The Fractional-CMO Playbook: How to Launch an Outsourced CMO Consulting Practice

Balmon Hyper 1 year ago

Are you overwhelmed, overworked, and burned out, but your income still seems capped…because there’s only so much of your time you can trade for money?

Is your income feast or famine? Some months are great, but you just can’t seem to maintain it.

Are you struggling to balance the need to both serve the clients you have and find new ones? It’s even worse if you don’t know where the new clients come from.

Do you keep losing clients to competitors who are less qualified but better at selling? We hate cold calling, too, and with our Fractional CMO Playbook—you don’t have to.

You can build a thriving Fractional CMO practice that generates more clients who actually listen to your advice and pay you what you’re worth so you can get off the time for money hamster wheel. It’s just as great as it sounds, but let’s be clear.

Becoming … Read more

Retail News and Search Marketing Tips for the Holiday Season

Balmon Hyper 1 year ago

With the holiday season swinging into gear, retailers will be hoping the UK public celebrate by opening up their wallets for the biggest consumer event on the calendar. While it’s been a difficult couple of years for retailers, consumers have proven resilient during the festive period with significant spending.

The latest data suggests UK shoppers could be ready to spend big once again this year. In this article, we look at the key insights into consumer attitudes from Google Search and other sources – and how they can inform your search marketing strategy for the holiday season.

Interest for retail in the UK is up +24%

According to search data from Google, overall interest in retail searches is up by +24% from November 2019 and growing by +0.4% week-on-week. This marks a -1.7% drop from the Covid bounceback in November 2020 but the numbers are impressive considering the current inflation … Read more

Lego gives 20,000 employees three days extra holiday.

Balmon Hyper 1 year ago

Lego, the world’s largest toymaker, has awarded its 20,000 employees three extra days of holiday and a special bonus after a year of bumper revenues. 

The succession of pandemic-forced lockdowns has seen demand for Lego’s signature plastic bricks soar alongside a rapid expansion in China.

“The owner’s family wishes to … thank all colleagues with an extra three days off at the end of 2021,” the Danish company said in a statement.

The family group reported a net profit of more than 6.3bn Danish Krone ($954m) for the first half of 2021 – an increase of 140% on the same period in 2020. Revenues shot up 46% to 23bn kronor in the same period.

It had been “an extraordinary year for the Lego Group and our colleagues have worked incredibly hard”, the statement said, adding that an unspecified special bonus would be paid to staff in April 2022.

With families … Read more

Celebrating 9 Years of Giving Tuesday

Balmon Hyper 1 year ago

Back in 2012, the founders of Giving Tuesday couldn’t have imagined just how impactful their initiative would be. Now, less than 10 years later, Giving Tuesday has grown into a global movement that has raised over $2 billion.

The annual day of giving has been especially critical over the last two years, with donations to nonprofits having increased during the pandemic. In 2020, individual giving in the U.S. remained high, particularly for end-of-year giving, which was higher than past years. Even through such a challenging time, a third of nonprofits report exceeding their fundraising goals in 2021 and 87% of respondents that invested in technology reported it as impactful.

With over 56,000 nonprofits in our community, we’ve seen how access to technology enabled organizations to adapt during the pandemic and reimagine their relationships with volunteers and donors. But while technology is an important tool to accelerate impact, nothing is … Read more

The Wise share price just surged. Is it a buy?

Balmon Hyper 1 year ago

The Wise (LSE: WISE) share price has been on a bit of a rollercoaster since the company went public earlier this year. The shares listed directly on the London Stock Exchange and began trading at 800p. By September the share price had reached 1,150p, but quickly fell back down to earth and was as low as 700p in November.

Just yesterday though, the shares rebounded over 10% at one point after the company released its half-year report. Does this represent a turning point in the Wise share price? Let’s take a look to see if I should buy the stock for my portfolio.

Recent Wise share price weakness

As a quick recap, Wise is a FinTech company that offers cross-border money transfer services. I’ve used the platform myself when converting sterling into both euros and dollars, and thought the service was excellent. The cost for transferring was also competitive.

I … Read more