Month: December 2021

How Can SEO Help Your Business in 2022?

Balmon Hyper 1 year ago

SEO is vital for any business, but how exactly can businesses use it to drive growth?

Search traffic is historically the best web traffic you can hope for.

Google has been the single most powerful traffic driver for ages, and while its power has been slowly declining of the years, no other traffic channel has come close to organic traffic:

Here’s how SEO can help your business in 2022:

Understand Your Customers Better

One of the immediate benefits of starting an SEO strategy is an ability to better understand (and relate to) people’s journeys around the web.

What is your target audience struggling with? What kind of questions are they asking? What drives their purchasing decisions?

A well-defined keyword research strategy can answer all those questions and enlighten your whole team.

Ahrefs is one of my favorite tools to perform keyword research because it offers so much useful data including, … Read more

Become a Better Marketer With Bill Nye, Pharrell, and MasterClass

Balmon Hyper 1 year ago

With a new year on the horizon, it’s time to hop on board the self-improvement train. For all my “new year, new me,” proclaiming people who are either giving something up or starting something new, allow me to share my intention: I’m going to become a better marketer.

(Because that’s more realistic than saying I’ll go to the gym more often.)

To get started, I’ve subscribed to MasterClass, an educational streaming platform with lectures from some of the most notable faces shaping modern culture. Now, marketing is more than just Facebook ads, taglines, and spreadsheets—it’s problem-solving. It’s psychology. It’s part of our worldview. To become a better marketer, I’m going outside the box.

With that, here’s my list of MasterClass courses to become a savvier marketer.

Scientific Problem-Solving with Bill Nye

You may remember Emmy-award winning Bill Nye the Science Guy from his educational kids show by the same … Read more

Space Forge secures £7.6m to fund trial of factory satellites

Balmon Hyper 1 year ago

Josh Western and Andrew Bacon set up their company Space Forge last year, they started off in a garage with not much else. Today, the two Cardiff-based entrepreneurs have a staff of 25 and are now planning further expansion after raising £7.6m of international seed-funding.

The financing should allow the company to start a remarkable aerospace endeavor: deploying satellites in which new alloys, medicines and semiconductors can be manufactured in outer space and then brought back to Earth. The first missions are planned for the end of 2022.

“Earth is a wonderful place to live on but terrible for manufacturing so many things,” said Western. “You have to fight gravity and the dense atmosphere while trying not to cause pollution. But in space you have no gravity to interfere with the mixing of materials, while you have a pure vacuum and no atmospheric pollution. And you also turn your instruments … Read more

3 Tips for a Stress-Free End-of-Year Giving Campaign

Balmon Hyper 1 year ago

For many, the month of December is a time to decompress and relax with family and friends. But mention “end of year” to any advancement professional and you’ll likely be met with some combination of wide eyes, deep breaths, and a reassuring mantra such as, “We’ve got this!”

As someone who has worked in fundraising, I understand that reaction since over 30% of all giving to nonprofit organizations occurs during the month of December, making it one of the busiest times of the year for schools and universities. But why is this month so busy? And how can you turn a stressful month into a streamlined, stress-free operation? Read on for three quick tips you can apply to streamline your end of year advancement efforts.

Over 30% of all giving to nonprofit organizations occurs during the month of December, making it one of the busiest times of the year for
… Read more

3 FTSE 100 shares I’ll be watching in January

Balmon Hyper 1 year ago

The festive season has provided investors with some respite from what continues to be a tricky period for the UK market. However, it won’t be long before companies start releasing updates on trading. With this in mind, here are three stocks from the FTSE 100 that I’ll be keeping an eye on in January. 

Next

Fashion and lifestyle retailer Next (LSE: NXT) will be among the first companies to report to the market in 2022. A trading update, scheduled for 6 January, should serve as something of a bellwether for how well retailers have fared in the vitally important run-up to Christmas. 

Considering just how challenging 2021 has been for some businesses, Next investors have had a fairly decent year. Boosted by pent-up demand from shoppers, shares have climbed 15% in value and outperformed the FTSE 100. 

Whether this momentum has continued more recently is difficult to say. At 10%, … Read more