Everyone starts as a digital marketer in the same place.
They don’t know anything about marketing, other than it’s a thing that companies do to get people to buy products.
As new marketers, we don’t realize:
→ How much time, effort, and resources get put into offers, products, and services.
→ The number of research hours that have led to proven copywriting formulas.
→ That a marketer’s day-to-day revolves around lots (and lots) of spreadsheets.
We come into this field curious—with our eyes on unicorn status. If we can become unicorn marketers, not only will we create financial security for ourselves and our family, but we’ll be able to take any product (or idea) and turn it into a well-known name in its niche.
Digital marketers all pass through 6 development stages, from the curious cat to the untouchable unicorn.
Where are you in your digital marketing journey?