One of the biggest challenges for marketers executing a strategy like this one is knowing how to measure influencer marketing ROI.
In fact, 33% of marketers don’t even measure it.
As with any other marketing strategy, measuring the return on investment is crucial for any marketer to understand the success of a campaign. Without this data, you won’t be able to make informed decisions about improving your strategy.
But most importantly, you won’t know if you are wasting your budget or if you should increase your investment.
In this guide, we will show you how to successfully measure the ROI of your influencer marketing campaigns.
The problem with not measuring influencer marketing ROI
Many brands don’t track the ROI because it seems like there are too many metrics to keep up with, and if they see an overall increase in sales, that is good enough for them.
But having that … Read more