Your LinkedIn reputation isn’t entirely fragile. You can make a few mistakes, like hitting publish before editing or adding the wrong link. These are mistakes your audience can look over, as long as they’re not happening all the time.

We’re not talking about the mistakes that turn the grammar police on you or make you facepalm.

We’re talking about the mistakes that ruin your LinkedIn reputation and make your audience unfollow you and never engage with your posts. These are the mistakes that train your audience to assume bad content from you, not only ruining your LinkedIn reputation but your personal brand and company’s reputation too (yikes).

These are easy mistakes to make and just as easy to avoid, which means you have no excuse to make them after reading this article. 

You are allowed to make grammar mistakes, though…because nobody’s perfect.

#1: Forgetting to Optimize Your Profile

Your content … Read more

On average, your prospects are active on three to four devices (source) and 72% of your prospects want to connect with your brand on multiple channels (source). Not only that, companies cited seeing a 37% increase in response when using a multi-channel campaign compared to a single campaign (source). Do we have your attention about multi-channel yet?

You already know what multi-channel is because you live it every day in your online lives. Whether it’s an email with a coupon offer or paid sponsorship on YouTube or ad on Instagram, we have all bought something recently after seeing multiple advertisements from a brand across multiple channels. B2C multi-channel campaigns work, and we’re here to show you that you can bring this same approach over to the B2B marketing world and your account-based marketing strategy.

Rather than going on and on about why multi-channel account-based … Read more

Heinz has embarked on an educational campaign to teach customers the true roots of this ketchup empire. Now the origin of “tomato ketchup” seems pretty obvious but in a recent survey Heinz found that most of their consumers “do not believe Heinz ketchup is made of tomato”. 

They decided to contain real tomato seeds in the labels of 300 bottles of their signature sauce. These “plantable” labels will be sold exclusively on Heinz online channels and the pao de açúcar supermarket chain in são paulo.

As an incentive to customers , when they have purchased and grown their very own plant they are encouraged to post a picture of their plant to receive restaurant discounts.

Part of the ’Tomato First’ campaign developed by ad agency Africa in Brazil, the green-fingered promotion celebrates the red ripe tomatoes squeezed into every bottle.

Luana Sa, Heinz Brazil’s brand building manager, explains: “We noticed Read more

2021 Content Marketing World 25 Content Marketing Influencers Collage Image

The in-personal and virtual Content Marketing World 2021 is finally upon us. As the largest content marketing conference in the world, CMWorld brings together a leading array of talented professionals who are filled to the brim with curiosity for future trends, marketing insight, and aspirations for new levels of success in the post-pandemic world.

For the past 13 years leading marketers from all over the world have joined to gather in Cleveland, Ohio for one of the world’s most authoritative content marketing events, and this year’s Content Marketing World returns for in-person networking and learning, after taking place entirely in the virtual realm in 2020.

Readers of our blog know we have a long history with the conference starting at the beginning, with 11 years of speaking and attending along with eight years during which we partnered with the Content Marketing Institute to develop speaker and influencer content marketing campaigns.… Read more

Diversifying your donor base has two meanings: to ensure your revenue comes from a variety of sources so that your organization can better weather economic fluctuations, and to ensure your donor base reflects the diversity of your community. By focusing on the second meaning, you get a double benefit: you access more economic opportunities while strengthening your stakeholder base.

The U.S. population is more racially and ethnically diverse now than ever before, creating greater opportunity for nonprofits that can authentically engage more communities in their work. However, many organizations aren’t even sure where to get started, how to benchmark, or how to tie DEI strategies to fundraising success.

I recently had the privilege of moderating a panel discussion with experts in nonprofit fundraising centered around the recently released Everyday Donors of Color report from The Lilly School of Philanthropy. Below is a list of the key findings from the … Read more