Google Ads is the No. 1 paid advertising platform on the planet, allowing businesses to reach a vast audience of potential customers.
The Google Display Network (GDN), which comprises more than 2 million websites, videos, and apps, reaches over 90% of all internet users worldwide—and nearly 65% of those users are reached on a daily basis.
Put simply, Google Ads is the strongest marketing tool you have at your disposal, which makes getting it right all the more important when it comes to growing and scaling your business. The catch?
Doing things exactly the way Google tells you to do them is wrong.
I have seen evidence of this over and over again with Solutions 8 clients who followed Google’s instructions to the letter but still weren’t seeing the results they wanted from their campaigns.
Full disclosure: My team and I learned the hard way, too. Which … Read more